TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.
Do you remember "social media monetization". Now we have another answer-to-everything: hotel metasearch.
Panos Fotiadis's insight:
The hotel metasearch engines are doing what they do best: helping guests with price shopping and selling click-based ads. They will not make the full value proposition to your guests. You have do that for yourself .
The biggest U.S. hotel companies began pushing into Europe during the downturn in the wake of the financial crisis. Now that the euro is plunging against the dollar, those plans are looking fortuitous.
Article - Want Better TripAdvisor Rankings? Do These 3 Things. - To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top – you know it, your staff knows it.
Travelhorizons survey reveals significant rise in leisure and business travel intentions and current interest in visiting Cuba. 68 percent plan to take at least one leisure trip during the next six months, a significant increase over the level recorded in 2014, when 64 percent reported such intentions.
Brand USA has fielded a study in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea and the United Kingdom to better understand the influence and importance of various traits on travel decisions. The desire to visit the U.S. is most strongly driven by natural landscapes and cultural landscapes while Australia attracts visitors for its beautiful natural landscapes and beaches. Spain's special events draw the interest of travellers while Italy and France are known for their cultural and historical attractions. Natural features and landscapes are the top draw for most markets, followed often by cultural attractions. While dining is not considered the strongest attraction for any country, travellers interested in visiting Italy are the most likely to be motivated by food. U.S. visitors are the least likely to be motivated by its food. Click here for more information.
When Google launched Panda and Penguin in 2011, 2012 the world of search engines changed forever. Now search engines are capable of understanding the query typed by users and they show the search results according to the location of user, query searched by him and information provided by websites, but wait are these the only points on which search engines base their results? No there are many more factors affecting search results.
The Emerging Consumer Survey 2015 by Credit Suisse tracks nine key emerging countries: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, Turkey and South Africa. Within the past five years, there has been a nearly 20% growth in propensity to holiday within emerging markets. This has partially been fuelled by the resurgence of the global economy. The aspirations of consumers in emerging markets continues to grow, with Brazil leading the pack by more than double. Consumers in Brazil are often geared to take shopping trips, particularly to close-in locations such as Miami, which drives a significant amount of travel spend into North America. China, India and Indonesia are quite mobile, with around 5% of consumers in those countries planning to holiday in the next 12 months. While it may seem that emerging markets are not as suited to technology-enabled travel, these regions are enjoying significant smartphone penetration.
TrustYou ran a consumer study to better understand the role of travel reviews in the planning process. The report looked at consumer preferences when using reviews to make travel purchases, evaluating their time investment, issues around confidence and trust, and the mobile experience. Travellers revealed that summarised review content (as opposed to traditional full text reviews) increased their trust while substantially decreasing the amount of time required to read and digest review content. Importantly summaries are the most mobile-friendly way for travellers to take in reviews. The findings indicate a true shift occurring in the way travellers want their review content delivered. This article presents tips regarding how to present travel reviews to ensure the highest booking conversions. Click here to download the full report.
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