Tourism marketing
Follow
Find
1.6K views | +2 today
 
Tourism marketing
Your new post is loading...
Your new post is loading...
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

TripAdvisor unveils global hotel report

TripAdvisor unveils global hotel report | Tourism marketing | Scoop.it

TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.


Via Tourism Australia
Panos Fotiadis's insight:

Good news for hoteliers!

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year

Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year | Tourism marketing | Scoop.it
Last year we tracked the travel habits of Americans with a series of surveys and ended it at the start of this year with a bleak picture of an overworked a
Panos Fotiadis's insight:

rough times ahead for travel agents?

more...
No comment yet.
Rescooped by Panos Fotiadis from Tourism Social Media
Scoop.it!

TripAdvisor ramps up attractions strategy, shows why it splashed out $200 million on Viator

TripAdvisor ramps up attractions strategy, shows why it splashed out $200 million on Viator | Tourism marketing | Scoop.it

TripAdvisor is embarking on a major strategy to woo providers of tours and activities to the platform, with promises of direct sales to consumers.


Via Wendy Forbes
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Will voice-activated flight search finally catch on?

Will voice-activated flight search finally catch on? | Tourism marketing | Scoop.it
The latest foray of a travel brand into voice-activated search is called Opal. This time its OTA OneTravel stepping up to the microphone.
Panos Fotiadis's insight:

a glimpse of the future...

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Expedia extends mobile dominance with its recent acquisition strategy

Expedia extends mobile dominance with its recent acquisition strategy | Tourism marketing | Scoop.it
Consumers rely on Expedia more when using their mobile devices.
Panos Fotiadis's insight:

As travel becomes a more local experience Priceline's acquisition of OpenTable – if integrated into the broader Priceline ecosystem – could be an important tool 

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Is hotel metasearch the answer to everything?

Is hotel metasearch the answer to everything? | Tourism marketing | Scoop.it
Do you remember "social media monetization". Now we have another answer-to-everything: hotel metasearch.
Panos Fotiadis's insight:

The hotel metasearch engines are doing what they do best: helping guests with price shopping and selling click-based ads. They will not make the full value proposition to your guests. You have do that for yourself .

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Strong Dollar Boosts U.S.-Owned European Hotels

Strong Dollar Boosts U.S.-Owned European Hotels | Tourism marketing | Scoop.it
The biggest U.S. hotel companies began pushing into Europe during the downturn in the wake of the financial crisis. Now that the euro is plunging against the dollar, those plans are looking fortuitous.
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Loyalty in travel isn’t dead - it's evolving and it's personal

Loyalty in travel isn’t dead - it's evolving and it's personal | Tourism marketing | Scoop.it
Loyalty used to be as simple - a guest stays, they gets points, you give them a room upgrade or a free breakfast. Not any more, says Revinate.
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Want Better TripAdvisor Rankings? Do These 3 Things.

Want Better TripAdvisor Rankings? Do These 3 Things. | Tourism marketing | Scoop.it
Article - Want Better TripAdvisor Rankings? Do These 3 Things. - To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top – you know it, your staff knows it.
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

The future of bookings belongs to mobile devices

The future of bookings belongs to mobile devices | Tourism marketing | Scoop.it
In 2016 mobile devices will be used to book one in every five overnights in Germany, twice as many as in 2013
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

This is how many visitors hotels are losing to OTAs via paid search

This is how many visitors hotels are losing to OTAs via paid search | Tourism marketing | Scoop.it
In the fourth quarter of 2014, hotel brands lost an estimated 31,653 clicks per month to other brands, such as OTAs, bidding on their trademarks.
more...
No comment yet.
Rescooped by Panos Fotiadis from Business: Economics, Marketing, Strategy
Scoop.it!

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Tourism marketing | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Via Pantelis Chiotellis
Panos Fotiadis's insight:

haha, i think i will do no. 1

more...
Maria Rekrut's curator insight, March 4, 8:56 AM

Wow the stats don't lie!!

Brand Lounge's curator insight, March 5, 6:48 AM

We tend to agree with SEO and Paid Search, what is your intake in this?

Bruce McDuffee's curator insight, March 5, 11:12 AM

My experience with B2B manufacturing companies supports the choice of email as having the most impact on revenue.  Social impact and paid search are minimal or at least can't be measured very easily.  But there's always a little faith behind TOMA!

Scooped by Panos Fotiadis
Scoop.it!

Continued positive outlook for U.S. travel industry

Continued positive outlook for U.S. travel industry | Tourism marketing | Scoop.it
Travelhorizons survey reveals significant rise in leisure and business travel intentions and current interest in visiting Cuba. 68 percent plan to take at least one leisure trip during the next six months, a significant increase over the level recorded in 2014, when 64 percent reported such intentions.
more...
No comment yet.
Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

Mobile will be a driving force in the travel industry for 2015

Mobile will be a driving force in the travel industry for 2015 | Tourism marketing | Scoop.it
By 2017 more than 30% of online travel bookings by value will be made on mobile devices, according to Euromonitor.

Via ALBERTO CORRERA
Panos Fotiadis's insight:

May the (mobile) force be with you...

more...
No comment yet.
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

The importance of traits for top destinations

The importance of traits for top destinations | Tourism marketing | Scoop.it

Brand USA has fielded a study in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea and the United Kingdom to better understand the influence and importance of various traits on travel decisions. The desire to visit the U.S. is most strongly driven by natural landscapes and cultural landscapes while Australia attracts visitors for its beautiful natural landscapes and beaches. Spain's special events draw the interest of travellers while Italy and France are known for their cultural and historical attractions. Natural features and landscapes are the top draw for most markets, followed often by cultural attractions. While dining is not considered the strongest attraction for any country, travellers interested in visiting Italy are the most likely to be motivated by food. U.S. visitors are the least likely to be motivated by its food. Click here for more information.


Via Tourism Australia
Panos Fotiadis's insight:

Brand USA is searching what attracts travelers...

more...
Zeke Robinson's curator insight, March 23, 11:33 PM

It explains how different areas bring in people to visit/live there and this is all quite true in fact.

Scooped by Panos Fotiadis
Scoop.it!

Thus the Fight Begins: Ryanair Is Coming to the U.S.

Thus the Fight Begins: Ryanair Is Coming to the U.S. | Tourism marketing | Scoop.it
The world’s largest airline by international passengers carried has said it will offer fares as low as £10 to fly across the Atlantic Ocean.
Panos Fotiadis's insight:

long haul, low cost ? let's see...!

more...
No comment yet.
Rescooped by Panos Fotiadis from Social Media and Internet Marketing
Scoop.it!

Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin

Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin | Tourism marketing | Scoop.it
If you had any doubt how big and

Via Manish Dhane
Panos Fotiadis's insight:

if you haven't (still) decided to invest in mobile...better think about it again - this is true for travel companies as well.

more...
Gary Gass's curator insight, March 18, 12:16 PM

Need to check our sites and make sure they mobile friendly.

Scooped by Panos Fotiadis
Scoop.it!

Top 10 must have Travel Apps

Top 10 must have Travel Apps | Tourism marketing | Scoop.it
Gone are the days of printing an itinerary, or calling the airline to find out what gate your flight is departing from, here are the days of Travel Apps.
Panos Fotiadis's insight:

some are useful...

more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

A bad reputation - good for rock stars, not for hotels

A bad reputation - good for rock stars, not for hotels | Tourism marketing | Scoop.it
Reputation does matter. And while some hoteliers are changing their approach, for others adapting to new ideas is painfully slow, says TrustYou.
more...
No comment yet.
Scooped by Panos Fotiadis
Scoop.it!

Meet New SEO – Semantic Search Optimization

Meet New SEO – Semantic Search Optimization | Tourism marketing | Scoop.it
When Google launched Panda and Penguin in 2011, 2012 the world of search engines changed forever. Now search engines are capable of understanding the query typed by users and they show the search results according to the location of user, query searched by him and information provided by websites, but wait are these the only points on which search engines base their results? No there are many more factors affecting search results.
more...
No comment yet.
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

Emerging markets continue to turn to technology to book travel

Emerging markets continue to turn to technology to book travel | Tourism marketing | Scoop.it

The Emerging Consumer Survey 2015 by Credit Suisse tracks nine key emerging countries: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, Turkey and South Africa. Within the past five years, there has been a nearly 20% growth in propensity to holiday within emerging markets. This has partially been fuelled by the resurgence of the global economy. The aspirations of consumers in emerging markets continues to grow, with Brazil leading the pack by more than double. Consumers in Brazil are often geared to take shopping trips, particularly to close-in locations such as Miami, which drives a significant amount of travel spend into North America. China, India and Indonesia are quite mobile, with around 5% of consumers in those countries planning to holiday in the next 12 months. While it may seem that emerging markets are not as suited to technology-enabled travel, these regions are enjoying significant smartphone penetration.


Via Tourism Australia
more...
Eve-Line Boulle's curator insight, March 10, 9:30 AM

"While emerging markets are taking a bit of a beating as far as growth, the expectations on the travel side of things remain healthy."

Rescooped by Panos Fotiadis from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Tourism marketing | Scoop.it

Want to know what's working on social media? These 9 free analytics tools can help!


Via Kamal Bennani
Panos Fotiadis's insight:

useful resources...!

more...
Bobbi Dunham's curator insight, March 8, 10:04 AM

a good collection of analytics. I've been using Klout for some time.

Peter Graham's curator insight, March 11, 6:11 AM

And,it is free if you want analytic tools

Karen Williams's curator insight, March 15, 12:49 AM

Identifies crucial social media analytics and how they are measured.

Scooped by Panos Fotiadis
Scoop.it!

Can hotels use metasearch to compete against OTAs? - Tnooz

Can hotels use metasearch to compete against OTAs? - Tnooz | Tourism marketing | Scoop.it
After several years of growth punctuated by mergers, partnerships and product launches, the line between metasearch and OTAs continues to blur.
more...
No comment yet.
Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

Chinese outbound leisure trend shifts into the cities

Chinese outbound leisure trend shifts into the cities | Tourism marketing | Scoop.it
IHG and Oxford Economics have released a report into the Chinese outbound travel market, predicting a shift towards long-haul international leisure travel.

Via ALBERTO CORRERA
more...
No comment yet.
Rescooped by Panos Fotiadis from The Insight Files
Scoop.it!

The role of reviews in the travel planning process

The role of reviews in the travel planning process | Tourism marketing | Scoop.it

TrustYou ran a consumer study to better understand the role of travel reviews in the planning process. The report looked at consumer preferences when using reviews to make travel purchases, evaluating their time investment, issues around confidence and trust, and the mobile experience. Travellers revealed that summarised review content (as opposed to traditional full text reviews) increased their trust while substantially decreasing the amount of time required to read and digest review content. Importantly summaries are the most mobile-friendly way for travellers to take in reviews. The findings indicate a true shift occurring in the way travellers want their review content delivered. This article presents tips regarding how to present travel reviews to ensure the highest booking conversions. Click here to download the full report.


Via Tourism Australia
more...
No comment yet.