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Deep dive into travel research activity by online and offline bookers

Deep dive into travel research activity by online and offline bookers | Tourism marketing | Scoop.it
Google has been very busy with its travel research. After last week's plea for simplicity, mobile and personalisation comes a look at booking patterns.
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GfK: Chinese travelers rely on word-of-mouth most when researching for travel information

GfK: Chinese travelers rely on word-of-mouth most when researching for travel information | Tourism marketing | Scoop.it
GfK conducted the Consumer Travel Tracker study in China in February 2015 to provide the tourism industry with a broader understanding on China travelers’ booking behavior for outbound leisure holiday. The survey was conducted among 1000 respondents
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Carlson Wagonlit Travel's latest report reveals five key trends transforming business travel

Carlson Wagonlit Travel's latest report reveals five key trends transforming business travel | Tourism marketing | Scoop.it
Business travelers are continuing to adopt new tools and apps inspired by the leisure travel and retail sectors, while catching on to widespread trends such as the sharing economy. Key innovations such as Big Data, virtual credit cards and social media are all paving the way for further “markets of one” customization - a term coined for a level of personal preferences and service which makes customers feel they are being treated exclusively. But while travelers still express concerns about items such as data security, they appear willing to accept these changes where it makes their lives easier and better, especially as providers continue to find ways to address these issues with their offerings.
Panos Fotiadis's insight:

and here some predictions from CWT

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The travel industry must accept freedom in distribution

The travel industry must accept freedom in distribution | Tourism marketing | Scoop.it
If you go out to buy a new car the dealer will tell you the cost for the basic vehicle. This is distribution that the consumer controls.
Panos Fotiadis's insight:

yes, the new era in distribution is coming

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Google Trends: A real time window on the world

Google Trends: A real time window on the world | Tourism marketing | Scoop.it

Google Trends. It’s all about real-time minute-by-minute data on trending searches. On average Google processes over 40,000 search queries every second.


Via Kamal Bennani
Panos Fotiadis's insight:

this is very useful for marketers, in case you are not aware of it

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Mobile ads, user generated data and instant booking are the trends to watch in travel

Mobile ads, user generated data and instant booking are the trends to watch in travel | Tourism marketing | Scoop.it
Respected and unofficial tech industry bellwether Mary Meeker from KPCB recently released her 20th Internet Trends Report.
Panos Fotiadis's insight:

one more "trends in travel" study...contains interesting stuff, though

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The next American Dream; Digital hotels

The next American Dream; Digital hotels | Tourism marketing | Scoop.it
A staggering nine in ten (89%) hotel guests surveyed by YouGov across North America said they now want stay-enhancing tech; and it looks like beating queues and quicker service are the driving forces behind it.
Panos Fotiadis's insight:

some guys ask for more tech in hotels

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How guests choose hotels during online booking

How guests choose hotels during online booking | Tourism marketing | Scoop.it
Studying eye tracking during the online booking process could help revenue managers better understand consumers’ hotel selections.
Panos Fotiadis's insight:

very interesting read for hotel marketers

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Paradox of Choice: Do Too Many Options Kill Conversion Rate?

Paradox of Choice: Do Too Many Options Kill Conversion Rate? | Tourism marketing | Scoop.it
This post comes from our partner Follow @Travel_Tripper There’s a famous marketing experiment by psychologists Sheena Iyengar and Mark Lepper in which the
Panos Fotiadis's insight:

an old experiment still shows the way

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Long-haul travel sentiment points at continued appeal of European destinations in peak season

Long-haul travel sentiment points at continued appeal of European destinations in peak season | Tourism marketing | Scoop.it
Travel sentiment in Europe’s key long-haul travel markets proves upbeat for the summer travel period as shown by the latest results of the Long-Haul Travel Sentiment Survey, a joint initiative of the European Travel Commission (ETC), the European Tourism Association (ETOA), and Eurail Group G.I.E., in partnership with TCI Research.
Panos Fotiadis's insight:

some fresh cookies from ETC oven

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Future of Hotel Booking - A Guide to Hotel Retailing by Sabre

Future of Hotel Booking - A Guide to Hotel Retailing by Sabre | Tourism marketing | Scoop.it
Sabre report evaluates emerging retailing trends and offers actionable insights to help hoteliers win more customers with an interactive, intelligent, connected retailing strategy.
Panos Fotiadis's insight:

Lots of tips...happy reading!!!

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Lufthansa and the GDS surcharge - risky or inspired?

Lufthansa and the GDS surcharge - risky or inspired? | Tourism marketing | Scoop.it
Lufthansa Group (LHG) plans to add a €16 surcharge to bookings made via the GDSs in a move described as everything from ‘brave’ to ‘counter-intuitive.’
Panos Fotiadis's insight:

the start of a new era in air-tickets distribution ?

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Millennials - how and when are they connecting with travel online

Millennials - how and when are they connecting with travel online | Tourism marketing | Scoop.it
Another week, another major study into the search and shopping behaviour of so-called millennials for their travels.

Via Wendy Forbes
Panos Fotiadis's insight:

As Lao Che once said "if you wish to acquire a customer, you need to understand him first (or something like this)...

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Vagabond Lifestyles's curator insight, June 13, 12:31 PM

Interesting research on how much we are using mobile technologies to research and travel

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Despite promise, travel bookings on mobile devices still lagging

Despite promise, travel bookings on mobile devices still lagging | Tourism marketing | Scoop.it
More research on mobile travel bookings shows strong headwinds for pushing more bookings through both smartphones and tablets.
Panos Fotiadis's insight:

great expectations from mobile bookings...?

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Survey reveals surprising shifts in travel industry booking trends and travel habits

Survey reveals surprising shifts in travel industry booking trends and travel habits | Tourism marketing | Scoop.it
Insights from 2015 Portrait of American Travelers Survey challenge current perceptions about travel intentions and preferences among Americans. Travelers are increasingly migrating from OTAs when making bookings and heading directly to travel brand sites to both research and book travel at a substantially higher rate than in previous years.
Panos Fotiadis's insight:

Hmmm...how many "oops" will you say ???

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SunSearch Holidays shows the travel trends and destinations of the future

SunSearch Holidays shows the travel trends and destinations of the future | Tourism marketing | Scoop.it
Increased competition between airlines will see more luxury appear in the sky with free on-board Wi-Fi, a larger selection of meals and more comfortable seating, just some of the areas that will improve
Panos Fotiadis's insight:

here are Tony's predictions

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Choice Hotels reveals what's "In" and "Out" for the 8 in 10 Americans vacationing this summer

Choice Hotels reveals what's "In" and "Out" for the 8 in 10 Americans vacationing this summer | Tourism marketing | Scoop.it
East coast dominates the top travel destinations: Florida is listed as the top travel destination this summer, with New York, North Carolina, Pennsylvania and Massachusetts in the top ten. 1 in 4 Northeasterners said they are significantly more likely to take a summer vacation after the harsh winter season.
Panos Fotiadis's insight:

where are Americans going?

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French parliament kills rate parity, and Booking predicts hotel price war - Tnooz

French parliament kills rate parity, and Booking predicts hotel price war - Tnooz | Tourism marketing | Scoop.it
The French parliament has banned rate parity, which breaks a compromise reached between Booking.com and regulators this past winter.
Panos Fotiadis's insight:

Vive la revolution...!

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The new conquistadors: Chinese tourists turn to Latin America

The new conquistadors: Chinese tourists turn to Latin America | Tourism marketing | Scoop.it
Chinese tourist arrivals in the region are increasing rapidly, albeit from a low base. Mexico has seen a 58 percent increase in Chinese tourists since 2013, with over 75,000 arrivals in 2014 alone.
Panos Fotiadis's insight:

ola!

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Vacationers are Going Digital. Are You? | Centro blog

Vacationers are Going Digital. Are You? | Centro blog | Tourism marketing | Scoop.it
When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of tech-free weeks in the Caribbean. No matter where your wanderlust takes you, vacation season is just around the corner and planning is in full-swing for both travelers and digital advertisers. Here’s why you should care. In 2014, Americans spent an estimated $307 billion on travel and are expected to reach $337 billion by 2016. This year, Americans will plan an average of two and a
Panos Fotiadis's insight:

What did you say...Millennials do ??? 

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The Coming Fourth Digital Revolution in the Travel Ecosystem

The Coming Fourth Digital Revolution in the Travel Ecosystem | Tourism marketing | Scoop.it
Editor’s Note: Skift recently started a three-part series on the digital and mobile transformation of transportation, the changing face of cities, and how
Panos Fotiadis's insight:

the future...now?

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Eve-Line Boulle's curator insight, June 19, 7:23 AM

"Editor’s Note: Skift recently started a three-part series on the digital and mobile transformation of transportation, the changing face of cities, and how they both have the potential to upend everything we know about travel."

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TripAdvisor's hotel review collection is leaving rivals in the dust

TripAdvisor's hotel review collection is leaving rivals in the dust | Tourism marketing | Scoop.it

It took around 21 months in 2013 and 2014 for TripAdvisor to double its number of user reviews and opinions to 200 million - and you can expect the company to reach the 300-million mark considerably faster than that. In the process, TripAdvisor will boost its number of reviews from verified guests, making them more useful for consumers trying to pick a place to stay, and likely putting the online travel agencies' user-review collection efforts further in the rear-view mirror. That's because TripAdvisor, on several fronts, is placing a higher priority on integrating with hotels' technology providers at a much faster clip than the vast majority of its peers. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:

well, no doubt it's no.1 and will stay for long

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Hospitality Net - Making Sense of Big Data

Hospitality Net - Making Sense of Big Data | Tourism marketing | Scoop.it
Many hospitality companies are using big data today to understand trends and obtain additional customers. Many more hospitality companies want to comprehend the value of obtaining big data or correlating big data with data from their systems.
Panos Fotiadis's insight:

Big Data stuff...the key word is correlation

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Travel secrets revealed: 69% of travelers snag hotel toiletries, 64% tinkle in pool or ocean

Travel secrets revealed: 69% of travelers snag hotel toiletries, 64% tinkle in pool or ocean | Tourism marketing | Scoop.it
Grabbing extra hotel toiletries ranks as the most common travel secret for Americans (69%) followed by Canadians (63%), Chinese (61%) and Britons (45%). Germans (20%) were the least likely to snag the mini bottles of shampoo, conditioner and lotion.
Panos Fotiadis's insight:

every traveler has his own ...secrets!

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American Hotel & Lodging Association Squares Off Against Airbnb

American Hotel & Lodging Association Squares Off Against Airbnb | Tourism marketing | Scoop.it

Via Bradley Woods
Panos Fotiadis's insight:

Can legal disputes change the future? Let's wait and see!

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Bradley Woods's curator insight, June 12, 12:59 AM

Vanessa Sinders, American Hotel & Lodging Association (AH&LA) department head of government affairs ’ opening remarks touched on how the unregulated environment in which Airbnb operates is compromising consumer safety, endangering the character and security of residential neighborhoods around the country, and changing the housing market in some negative ways. “Hoteliers follow a strict set of rules and regulations to ensure the safety and security of guests and communities, and we take these responsibilities very seriously,” Sinders said. “But there are a lot of questions about whether the same can be said for these new companies, such as Airbnb.”


David Hantman, Airbnb’s head of global public policy, said that the company has been doing a good job of regulating itself through extensive ratings systems and background checks


According to a report released last year by New York Attorney General Eric T. Schneiderman, nearly three-quarters of all Airbnb rentals in New York City are illegal, violating zoning or other laws. Based on 497,322 Airbnb transactions between January 2010 and June 2014, Schneiderman’s report found the company largely made money for a small number of commercial hosts running large, multimillion-dollar operations. 

Honey Almast's comment, June 12, 2:31 AM
hahah you got to check this out - http://goo.gl/QJIdMf
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Britons turn to TripAdvisor over family and friends, Webloyalty research reveals

Britons turn to TripAdvisor over family and friends, Webloyalty research reveals | Tourism marketing | Scoop.it
43% of Britons use TripAdvisor when researching holidays online, compared to 26% who ask family and friends. Only 15% of us will visit a travel agent to research a holiday destination. One in ten (9%) of us even used TripAdvisor as a booking tool for our last main holiday.
Panos Fotiadis's insight:

the ...holy cow of hotel search ?

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Honey Almast's comment, June 12, 2:37 AM
hahah you got to check this out - http://goo.gl/QJIdMf