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A "war" on OTAs, are hotels biting the hand that feeds them?

A "war" on OTAs, are hotels biting the hand that feeds them? | Tourism marketing | Scoop.it

By taking on Expedia and Bookings.com, are smaller hotels biting the hand that feeds them?

This isn’t the first time that online travel agencies (OTAs) like Expedia and Bookings.com have been in hot water. Only last year a lawsuit was launched in the US accusing Expedia, Starwood Hotels and InterContinental Hotel Group of price fixing. This time, it’s 


Via WIHPhotel
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another view

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WIHPhotel's curator insight, October 30, 2013 8:02 AM

In a holistic marketing approach for hotels, OTAs are a huge part of the mix. They are a not your ennemies, they are your friends. 

Will Guest's curator insight, May 5, 1:42 AM

By taking on Expedia and Bookings.com, are smaller hotels biting the hand that feeds them?

Smaller hotels are more commonly now, bringing up lawsuits against online groups such as Expedia and Bookings.com, however this article asks the question whether they are shooting themselves in the foot by doing this. Unless these smaller businesses have the ability (mainly financial ability)to get their name out through advertisement such as search engines and websites, which is uncommon because small business usually do not have the financial backing that larger chains have, however these smaller hotel businesses best form of advertisement is often from the larger online sites which direct guests to their hotels. The issues the small businesses have is that they feel as if the Online Travel Agencies (OTA’s) have an unfair unevenness of profit even though there is very little evidence to suggest so. I believe the best solution for this kind of problem is a greater chain of communication between OTA’s and all hotels, big or small. This would benefit all parties if a common agreement could be found however it could also improve the effectiveness and efficiency of a customer’s ability to book at hotels with a greater relationship between hotel and website.

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Top 10 business ideas from Travel & Tourism over the last 12 months

Top 10 business ideas from Travel & Tourism over the last 12 months | Tourism marketing | Scoop.it
We’ve picked out our top ten Travel & Tourism articles from the last 12 months on Springwise, designed to provide you with plenty of fresh inspiration for the future
Panos Fotiadis's insight:

Some fresh (and extravagant) ideas for the travel industry including the ..."Takeaway Hotel" !!!

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Travel in 2020: The Four-Sided Collision in the Global Hospitality Sector

Travel in 2020: The Four-Sided Collision in the Global Hospitality Sector | Tourism marketing | Scoop.it
Last month we released our big Skift Manifesto on the Future of Travel in 2020. This 25-page manifesto, released to coincide with our third launch annivers
Panos Fotiadis's insight:

Some changes are just around the corner...

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Think with Google debuts a travel dashboard to help US marketers - Tnooz

Think with Google debuts a travel dashboard to help US marketers - Tnooz | Tourism marketing | Scoop.it
Think with Google debuted today a Travel Dashboard, a free tool for marketers that highlights recent and year-over-year trends in travel purchases online.
Panos Fotiadis's insight:

This tool can be useful for marketers

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Back to basics - ten tips for travel search marketing [INFOGRAPHIC]

Back to basics - ten tips for travel search marketing [INFOGRAPHIC] | Tourism marketing | Scoop.it
Okay, so we all know that both leisure and business travellers use the web for researching travel plans.
Panos Fotiadis's insight:

A nice infographic for the guidelines of search marketing

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Inside Airbnb: London. Adding data to the debate.

Inside Airbnb: London. Adding data to the debate. | Tourism marketing | Scoop.it
Inside Airbnb is a set of independent tools and open data that allows you to explore how Airbnb is being used in cities around the world.

Via SnapShot Travel
Panos Fotiadis's insight:

Very interesting data visuals for Airbnb!

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SnapShot Travel's curator insight, August 18, 6:21 AM

Using data to understand guest trends, pricing and take better decisions. Here is data visualization at its best. 

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Tourism Research Australia - All publications

Tourism Research Australia - All publications | Tourism marketing | Scoop.it
Panos Fotiadis's insight:

New research form Tourism Australia: http://tra.gov.au/research/High-Spending-Asian-Leisure-Visitors.html

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Hoteliers - worried about instant bookings? Learn from Amazon! - Tnooz

Hoteliers - worried about instant bookings? Learn from Amazon! - Tnooz | Tourism marketing | Scoop.it
Hoteliers worried about instant booking on Tripadvisor and Google can look at Amazon for ways to protect their direct business.
Panos Fotiadis's insight:

Suggestions for direct booking ...lessons

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Is the billboard effect really dead? Watch this space... - Tnooz

Is the billboard effect really dead? Watch this space... - Tnooz | Tourism marketing | Scoop.it
Online travel agencies are both friends and foes, and one of the key benefits for hotels comes from the billboard effect. Or is it?
Panos Fotiadis's insight:

another view on this important issue...

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How people book travel after researching on a tablet

How people book travel after researching on a tablet | Tourism marketing | Scoop.it

In their quest to get more tourism businesses to think about mobile as a major web presence strategy, MyTravelResearch have created this infographic to clearly show the flow of how people book travel after researching on a tablet. Knowing where and how your market is searching for your products can help you implement marketing strategies that are relevant to your customers and help increase bookings and revenue. Significantly, 54% of respondents who are researching their trip on a tablet end up booking online via a desktop.


Via Tourism Australia
Panos Fotiadis's insight:

interesting research...check it out

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Japan changes consumer law to help international travel

Japan changes consumer law to help international travel | Tourism marketing | Scoop.it
Japanese consumers had been buying their holidays under regulations drafted in the 1990’s. These gave travellers an extraordinary degree of freedom and protection. They were able to delay formal confirmation of bookings until 30 days prior to departu
Panos Fotiadis's insight:

new..."target"

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Big Data unravels best time to target travellers with marketing [INFOGRAPHIC]

Big Data unravels best time to target travellers with marketing [INFOGRAPHIC] | Tourism marketing | Scoop.it
More fuel for the marketer's engine with some major crunching of numbers to understand the differences in the booking behaviour of travellers.
Panos Fotiadis's insight:

this is a V.I.A. (=Very Important Article :)

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3 Tourism Marketing Insights to Increase Visitation - MyTravelResearch.com

3 Tourism Marketing Insights to Increase Visitation - MyTravelResearch.com | Tourism marketing | Scoop.it
Today we go retro.  The tourism marketing landscape has changed. There is plenty of evidence to support this, but did you know that old school marketing is still going to give your money and time the best ROI?  It is just ‘same same but different’ marketing. 1. Email Marketing Yes, as retro as it sounds, …
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Oldies but goodies...

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Travellers say that brands don't know them like they should

Travellers say that brands don't know them like they should | Tourism marketing | Scoop.it

More than 50% of business and leisure travellers don't want to share personal information with travel brands or have companies track their locations - yet some of these travellers also expect offers that are location-based and tailored to their interests and needs. Many travellers still feel that they're giving up their personal information rather than sharing it with brands because they don't see any valuable returns, evident in a marketing report from Boxever, a travel marketing company. The company surveyed more than 500 U.S. business and leisure travellers aged 18 and older, with 74% of respondents aged 35 and older. Leisure travellers accounted for 81% of respondents. About 56% of respondents said they don't want to share their information with brands, while 61% said they want offers targeted to where they are and what they're doing. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:

The contradictory behavior of travelers...

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Bank Holiday travel trends: 76% of Britons to take ‘Staycation’

Bank Holiday travel trends: 76% of Britons to take ‘Staycation’ | Tourism marketing | Scoop.it
The majority of hotel price increases seem to be in city destinations this Bank Holiday. Barcelona is the only non-UK destination with large price increases: prices are up by 38 percent, from £108 during August to £149 over the bank holiday weekend.
Panos Fotiadis's insight:

Staycation cases

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Airbnb's pricing algorithm and Aerosolve, its open-source machine learning tool - Tnooz

Airbnb's pricing algorithm and Aerosolve, its open-source machine learning tool - Tnooz | Tourism marketing | Scoop.it
Dan Hill, the man who wrote Airbnb's pricing algorithm, shares its secrets and Aerosolve, the open-source machine learning tool it is based on.
Panos Fotiadis's insight:

In my humble opinion, Machine Learning (or AI) is the next big thing in everything online...check out this article

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The Rise of Personalized All-Inclusive Luxury

The Rise of Personalized All-Inclusive Luxury | Tourism marketing | Scoop.it
A few months ago we launched a new FREE Skift Trends Report, The Evolution of the All-Inclusive Resort, brought to you in partnership with Club Med. Below
Panos Fotiadis's insight:

Is it actually a trend or just another "marketing trick"?

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Seniors Travel Research

Seniors Travel Research | Tourism marketing | Scoop.it
Did you know, that in our life time, we will never see another demographic that has as much disposable cash to spend and as much  free time than our current seniors? Between us at MyTravelResearch.com, we have interviewed, researched and ‘studied’ thousands of seniors and their travelling habits. How they plan, their pain points, what excites …
Panos Fotiadis's insight:

Tips for the "growing" segment of the (Western) markets 

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David Turnbull (SnapShot GmbH): Understanding a new hotel intelligence

David Turnbull (SnapShot GmbH): Understanding a new hotel intelligence | Tourism marketing | Scoop.it
To learn more on the coming wave of data analytics tools and services, Travel Daily News talked with David Turnbull, Co-Founder & COO at SnapShot GmbH, one of the most talked about Big Data startups in the hospitality space.
Panos Fotiadis's insight:

An interesting interview from a startup for Big Data

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229 million Chinese made online travel bookings in first half of 2015

229 million Chinese made online travel bookings in first half of 2015 | Tourism marketing | Scoop.it

Chinese netizens made 229 million online bookings for air tickets, hotels, rail tickets and vacation products in the first six months of 2015, 3.3% or 7.3 million more than the figure at the end of 2014, according to China Internet Network Information Centre (CNNIC). The growth rate is 7.6 times that of the overall growth of the online travel industry. The percentage of Chinese netizens using smartphones to make online travel bookings increased from 24.1% to 28.3%. About 26.8% of netizen's online bookings in the first half of 2015 were for rail tickets, 13.3% for air tickets, 13.8% for hotels and 6.2% for holiday products. Online hotel bookings showed the fastest growth, having leapt 9.1%, equivalent to 7.72 million more consumers.


Via Tourism Australia
Panos Fotiadis's insight:

Chinese online travelers ...stats

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hotelshahipalace's comment, August 14, 3:00 AM
While people are travelling Gujarat, India. Don't forget to visit tourist attraction and business hub city Ahmedabad. There are plenty of options for Low budget hotels Ahmedabad.
read more: http://hotelshahipalace.blogspot.in/2015/08/with-budget-with-all-amenities.html
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Millennials Favor Walkable Communities, Says New NAR Poll

Millennials Favor Walkable Communities, Says New NAR Poll | Tourism marketing | Scoop.it
Millennials prefer walking over driving by a substantially wider margin than any other generation.
Panos Fotiadis's insight:

the "walkers" are coming...

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christopher cyril's curator insight, August 10, 10:46 AM

the "walkers" are coming...

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Hotel Distribution Technology Chart - Version 1 - 2015

Hotel Distribution Technology Chart - Version 1 - 2015 | Tourism marketing | Scoop.it
The chart is divided in three main distribution segments (Online, Travel Agents and Events). Within those three segments the layers go from the hotel (center of chart) to guests (outer rim).
Panos Fotiadis's insight:

a nice infographic from Snapshot for hotel distribution

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Top travel research mobile marketing trends

Top travel research mobile marketing trends | Tourism marketing | Scoop.it

The search landscape is moving fast. In particular, mobile search and mobile usage by travellers - both business and leisure. Travellers have become very demanding of their content and information as Google tells us there are millions of searches for hotels and travel related experiences. Not only that, travellers and consumers in general are taking to their mobile devices more often than they would on their desktop to search for information. MyTravelResearch lists 5 trends which are characterising the travel industry to help your business transform its marketing focus:

 

Mobile search overtakes PC.Travel research is a big micro-moment topic.Video travel content is highly consumed on mobile devices.Travellers' high usage of mobile devices in destination.Dependency on mobile increases.
Via Tourism Australia
Panos Fotiadis's insight:

mobile search...overtakes PC ? WOW, so soon?

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Sojern's Q2 Global Travel Insights report uncovers new globally trending destinations

Sojern's Q2 Global Travel Insights report uncovers new globally trending destinations | Tourism marketing | Scoop.it
Haiti re-emerges as a Top 20 destination for Americans, Cuba continues to rise globally, post-Ramadan travel volumes skyrocket in the Middle East and Greece remains tourist magnet, in spite of financial troubles.
Panos Fotiadis's insight:

Stats on global travel trends

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Millennials, Now Bigger than Boomers, Offer Hotels Challenge

Millennials, Now Bigger than Boomers, Offer Hotels Challenge | Tourism marketing | Scoop.it
Millennials now outnumber Baby Boomers. It's time to get on fleek.
Panos Fotiadis's insight:

New challenges for tourism marketers...

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In a test, Google Now trials hotel price drop alerts

In a test, Google Now trials hotel price drop alerts | Tourism marketing | Scoop.it
In a test, Google has prototyped a service that alerts Android users about drops in a hotel rate in the day or so after a reservation is made.

Via Wendy Forbes
Panos Fotiadis's insight:

Google Hotel Booking is moving fast now...

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