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A "war" on OTAs, are hotels biting the hand that feeds them?

A "war" on OTAs, are hotels biting the hand that feeds them? | Tourism marketing | Scoop.it

By taking on Expedia and Bookings.com, are smaller hotels biting the hand that feeds them?

This isn’t the first time that online travel agencies (OTAs) like Expedia and Bookings.com have been in hot water. Only last year a lawsuit was launched in the US accusing Expedia, Starwood Hotels and InterContinental Hotel Group of price fixing. This time, it’s 


Via WIHPhotel
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WIHPhotel's curator insight, October 30, 2013 5:02 AM

In a holistic marketing approach for hotels, OTAs are a huge part of the mix. They are a not your ennemies, they are your friends. 

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Russian holiday trips: after the boom an uncertain future

Russian holiday trips: after the boom an uncertain future | Tourism marketing | Scoop.it
ITB Berlin and IPK International analyse Russian outbound trips over the last few years – Turkey and Ukraine are Russians’ favourite destinations – city breaks are among the growth markets.
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Tourism marketing | Scoop.it
Your 2014 Digital Marketing Roadmap by Douglas Karr on Marketing Technology Blog
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Expert Advice: The Most Important Factor to Attract More Travel Shoppers

Expert Advice: The Most Important Factor to Attract More Travel Shoppers | Tourism marketing | Scoop.it
Claire A. Harrington, PR manager at Social Tables, says there's one thing that matters more than anything when it comes to attracting online travel shoppers.
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Tips for hoteliers: What to do about negative hotel evaluations

Tips for hoteliers: What to do about negative hotel evaluations | Tourism marketing | Scoop.it
The international booking portal hotel.info has analysed the critical comments of its customers since 2012. The result: poor service, lack of cleanliness and a poor selection on the breakfast buffet are the main points criticised.
Panos Fotiadis's insight:

the hotelier's ..."headache"

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China online travel: trip research, expectations, experience sharing

China online travel: trip research, expectations, experience sharing | Tourism marketing | Scoop.it
More than half of Chinese travellers now book their hotel accommodation either via the web or mobile apps, according to a study.
Panos Fotiadis's insight:

搜索节假日 (=search for holidays) 

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How #Airbnb’s redesign supports the next generation of mobile travelers - #Mobile #Marketer #turismo

How #Airbnb’s redesign supports the next generation of mobile travelers - #Mobile #Marketer #turismo | Tourism marketing | Scoop.it
Airbnb’s recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today’s always-on travelers.

Via ALBERTO CORRERA
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L2: Inaugural Insight report focused on Metasearch

L2: Inaugural Insight report focused on Metasearch | Tourism marketing | Scoop.it
The report takes a deep look at how hotel brands can leverage metasearch to fight back against OTAs by driving consumers to their sites for direct bookings and higher margins.
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Pacific World Destination Index: New top destinations for meetings, incentives and events

Pacific World Destination Index: New top destinations for meetings, incentives and events | Tourism marketing | Scoop.it
In Europe, for the second time in a row, Italy ranks as the top destination for meetings and events in the European, Middle Eastern and African (EMEA) region, followed by Spain and Greece, two new top destinations for different sort of meetings and events.
Panos Fotiadis's insight:

All top 3 EMEA destinations are in the Mediterranean...makes sense, right ?

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Hotel Pricing Strategies Over Room Demand Analysis - Panadvert Online Marketing & Advertising

Hotel Pricing Strategies Over Room Demand Analysis - Panadvert Online Marketing & Advertising | Tourism marketing | Scoop.it
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Going native: How travel marketers can navigate the new content marketing landscape

Going native: How travel marketers can navigate the new content marketing landscape | Tourism marketing | Scoop.it
The digital media landscape is completely transforming. Consumers are bombarded with content and the marketer’s quest to be heard is a challenge.
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Foodie holidays proving popular with young travellers

Foodie holidays proving popular with young travellers | Tourism marketing | Scoop.it
Survey shows that more young people are indulging in food tourism.
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TripAdvisor: From review site to booking giant

TripAdvisor: From review site to booking giant | Tourism marketing | Scoop.it
The site has morphed from a hotel research tool to a comparison shopping and booking marketplace, building industry support along the way.
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Online Bookers to Future: Give Me the Best Fares, and All on One Site [Sponsored]

Online Bookers to Future: Give Me the Best Fares, and All on One Site [Sponsored] | Tourism marketing | Scoop.it
This post comes from our partner .Follow @amadeusnews When the travel industry talks about the future of travel, it brings visions of esoteric digital nirv
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Asia Pacific, led by China, dominates global business travel

Asia Pacific, led by China, dominates global business travel | Tourism marketing | Scoop.it
GBTA Foundation Report forecasts global business travel spending to hit record high of nearly $1.2 trillion in 2014. Led by sustained growth in China, global business travel spending expected to rise nearly 7%.
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Interview: The Puppet Master Pulling the Strings of Google Travel

Interview: The Puppet Master Pulling the Strings of Google Travel | Tourism marketing | Scoop.it
Richard Holden, who heads Google's product teams in travel, likes the company's progress, and now is focused on filling gaps in flight and hotel content.
Panos Fotiadis's insight:

filling "gaps" in flight and hotel content ??? 

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What travel brands should know about the changing face of digital China

What travel brands should know about the changing face of digital China | Tourism marketing | Scoop.it
As China rises to be the largest travel market in the world, brands need to understand how to participate in China’s digital media to attract and convert consumers.
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European Cities Marketing presents the results of Tourism in Europe

European Cities Marketing presents the results of Tourism in Europe | Tourism marketing | Scoop.it
The recently presented 10th Edition of the European Cities Marketing Benchmarking confirms the positive growth trend of the previous years by leading a robust European tourism industry in 2013. European Cities achieved an average relative change of 3.5% in total bednights and 5% in international bednights.
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TripAdvisor acquires Viator, the tours and activities agency, for $200M - Tnooz

TripAdvisor acquires Viator, the tours and activities agency, for $200M - Tnooz | Tourism marketing | Scoop.it
Viator, the tours-and-activities listings platform, has been snapped up, in what appears to be TripAdvisor's largest acquisition to date.
Panos Fotiadis's insight:

In the long run this will prove the most important acquisition that TripAdvisor has ever done !

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INFOGRAPHIC: Reaching Travelers on Facebook - AllFacebook

INFOGRAPHIC: Reaching Travelers on Facebook - AllFacebook | Tourism marketing | Scoop.it
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.  
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International tourism: strong peak season anticipated

International tourism: strong peak season anticipated | Tourism marketing | Scoop.it
Growth has been widely spread with nearly all subregions recording increases in international arrivals of 4% or higher. By region, the strongest growth was registered in Asia and the Pacific and the Americas (both +6%), followed closely by Europe and Africa (both at +5%).
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HomeAway survey finds families actually do want to spend time together

HomeAway survey finds families actually do want to spend time together | Tourism marketing | Scoop.it
Results uncover planning and traveling insights for National Family Reunion Month. Planning a family reunion and choosing the reunion location takes time. In fact, according to survey results, more than half (55 percent) travelers begin planning their reunion trip six months to one year in advance, making this month a good time to get started for next year’s travels.
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Survey: How Travelers Use Online Hotel Reviews

Survey: How Travelers Use Online Hotel Reviews | Tourism marketing | Scoop.it
Online hotel reviews have a major impact on those looking for a place to stay. So we conducted a survey to find out what elements of a review are important.
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Practical application of semantic technology and personalization in travel - Tnooz

Practical application of semantic technology and personalization in travel - Tnooz | Tourism marketing | Scoop.it
Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies in the travel industry.
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Travelers' use of personal electronic devices rising sharply

Travelers' use of personal electronic devices rising sharply | Tourism marketing | Scoop.it
Express, city-to-city bus services like megabus.com experiencing fastest increase in technology use during past year, according to study by DePaul University. Ability to use devices throughout trips continues to stimulate demand for bus and train travel.
Panos Fotiadis's insight:

all things digital

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How to go fishing in the Big Data lake of travel

How to go fishing in the Big Data lake of travel | Tourism marketing | Scoop.it
If you are CTO of one of the world biggest travel technology companies, you have to be a man on a mission. Especially now Big Data is so important.
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