New study shows half of Britons are changing their holiday plans following the migrant crisis, Tunisian terrorist attack and chaos at the Channel Tunnel. Three-quarters (75%) said they are now actively avoiding Islamic countries for holiday destinations.
The internet and mobile technology have fundamentally changed the way in which travellers book their holidays. Euromonitor International forecasts mobile bookings to double from 12.5% of online totals in 2014, to 22% by 2019. That's an increase from $96 billion to $260 billion. Tours and attractions are set to be the next tourism sector to be impacted by consumers' preference to book their experiences via mobile. To stay on top of this trend, this article lists a number of tips, including:
Partnering with OTAs to increase your business's reach.A good, mobile-friendly website attracts customers.Book it right.
In the never ending battle between hotels and online travel agents, the first quarter of 2015 saw OTAs gaining valuable ground. Already, the distribution channel which includes players like Expedia, Hotels.com, et al experienced the largest jump in bookings ever. While Brand.com sites saw 7.1% year-on-year gains, OTAs more than doubled that number with a 15.1% increase according to Eye for Travel.
While the public nature of social media is one of its defining characteristics, hospitality brands are now actually seeing a boomerang back to a more private approach on these platforms. Instead of posting messages on the public pages, customers are seeking ways to privately message brands.
A TrustYou heat mapping study found that given equal prices travelers are 3.9 times more likely to choose a hotel with a higher review score. And, even when hotel prices are increased for hotels with better review scores, travelers are more likely to book the hotel with the higher score despite the higher rate.
Panos Fotiadis's insight:
a Cornell study found that a one-point increase in reputation (based on a five-point scale) may result in a hotel’s ability to raise room rates up to 11.2%...
Over half of global travel agents who were surveyed (51 percent) reported that they are using the GDS more often compared to the past two years. Additionally, over a quarter (29 percent) of travel agents who were surveyed said that they are using GDS shopping displays more often compared to the past two years.
Facebook is very keen to have more journalists posting more news content on the site – more exclusive material means more content for users to read, which means users stay on-platform for longer. In line with this, Facebook has launched a new tool for journalists to help them discover trending content and information on the stories and issues resonating with the Facebook audience. And given Facebook is now the leading source of referral traffic for a great many sites, reaching that audience is increasingly critical.
Mobile is radically re-shaping the travel industry The future of the travel industry is in customers’ hands — at their fingertips, to be exact. With a few. Marketing topic(s):Mobile marketing. Advice by Expert commentator.
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