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Travel grows six times faster than other U.S. exports in 2013

Travel grows six times faster than other U.S. exports in 2013 | Tourism marketing | Scoop.it
Through the first seven months of 2013, travel exports increased 8.9 percent compared to the same timeframe in 2012, six times faster than the 1.5 percent rise in other U.S. exports of goods and services so far this year.
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Declining number of U.S. leisure travelers choose destination based on prior experience

Declining number of U.S. leisure travelers choose destination based on prior experience | Tourism marketing | Scoop.it
NEW YORK – In 2015, only 26% of U.S. leisure travelers chose their destination based on a prior experience, down five points from 2014, according to U.S. Consumer Travel Report Eighth Edition, a new report from travel industry research authority, Phocuswright. This dip means travelers are looking for new places to visit and unique experiences to check off the bucket list. This shift can be attributed to several factors, like bigger budgets, traveler age, and the impact of social media
Panos Fotiadis's insight:
On the look of something new...
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How Booking.com dominates hotel bookings in a few simple charts

How Booking.com dominates hotel bookings in a few simple charts | Tourism marketing | Scoop.it
The industry knows (and many get irritated by the fact) that Booking.com is the online travel giant of the age.
Panos Fotiadis's insight:
Amazing figures for Booking.com
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Here comes the modern Chinese consumer

Here comes the modern Chinese consumer | Tourism marketing | Scoop.it

Despite concerns about economic growth, China's consumers keep spending. Yet McKinsey & Company's latest survey reveals changes in what they’re buying and how they’re buying it. Reflecting 10,000 in-person interviews with people aged 18-54 across 44 cities, McKinsey's report, The Modernisation of the Chinese Consumer, found that the days of broad-based market growth are coming to an end. Consumers are becoming more selective about how they spend their money, shifting from products to services and from mass to premium segments. They are seeking a more balanced life where health, family and experiences take priority. The popularity of international travel is astounding among Chinese consumers, as is their adoption of trends such as mobile payments. And despite many similarities, consumer behaviour can vary significantly among the country's 22 city clusters.


Via Tourism Australia
Panos Fotiadis's insight:
The Chinese market seems to mature...
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Tracking online behaviour and the path to a travel purchase - Tnooz

Tracking online behaviour and the path to a travel purchase - Tnooz | Tourism marketing | Scoop.it
Many companies have sprung up in travel to help companies access meaningful data from online behaviour - B-Smark is one
Panos Fotiadis's insight:
An interesting case study
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Who’s Looking to Book a Hotel Last Minute? Sojern Data Sheds Light

Who’s Looking to Book a Hotel Last Minute? Sojern Data Sheds Light | Tourism marketing | Scoop.it
Panos Fotiadis's insight:
Last minute bookers - who are they?
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From Berlin to Barcelona; will Airbnb ruin our most loved cities?

From Berlin to Barcelona; will Airbnb ruin our most loved cities? | Tourism marketing | Scoop.it
The accommodation website has become so successful that hotels are losing business and tourist sites face being ruined
Panos Fotiadis's insight:
In the UK, more than three million people have used the site, while 52,500 people have opened their homes to strangers...
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Facebook features hoteliers need to know about

Facebook features hoteliers need to know about | Tourism marketing | Scoop.it
In the online clamour for the guest’s attention (and money) every aspect of a hotel’s online presence matters, and this includes your Facebook presence.
Panos Fotiadis's insight:
Useful advice for hoteliers from guestrevu
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Eve-Line Boulle's curator insight, June 22, 8:53 AM
"The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels to earn."
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10 of the best travel apps … that you'll actually use

10 of the best travel apps … that you'll actually use | Tourism marketing | Scoop.it
No one needs a smartphone full of gimmicky apps. We’ve rounded up a selection of the best tools to help the digital-savvy traveller
Panos Fotiadis's insight:
A good collection of travel apps
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European Travel Comission

European Travel Comission | Tourism marketing | Scoop.it
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism to all the beautiful and diverse countries of Europe through, in particular, cooperating in areas of sharing best practices, market intelligence and promotion.
Panos Fotiadis's insight:
Valuable info from ETC, surely worth checking...!
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Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs

Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs | Tourism marketing | Scoop.it
How consumers rely on mobile to solve problems and answer questions in hundreds of micro-moments throughout the day.
Panos Fotiadis's insight:
Interesting analysis from Google
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Europe tops AAA's 2016 Summer Travel Destinations List

Europe tops AAA's 2016 Summer Travel Destinations List | Tourism marketing | Scoop.it
ORLANDO, FLA. - Demand for travel to Europe remains strong, and AAA summer travel bookings show that Rome and London are at the top of many international travelers' itineraries this summer. Americans are also flocking to warm-weather destinations in the U.S., Mexico and Caribbean, and increasingly traveling to Canada to take advantage of favorable exchange rates.
The top international summer destinations, based on AAA bookings for travel June 1 through August 15, are:
Rome, Italy (4)
London, England (3)
Cancun, Mexico (1)
Vancouver, Canada (8)
Paris,
Panos Fotiadis's insight:
Despite fears Europe strong 
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Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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#Priceline Is Due for a TRIP

#Priceline Is Due for a TRIP | Tourism marketing | Scoop.it
Fierce competition in online travel strengthens the case for going after TripAdvisor.

Via ALBERTO CORRERA
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When a Robot Books Your Airline Ticket

When a Robot Books Your Airline Ticket | Tourism marketing | Scoop.it
Virtual travel assistant services designed to understand conversational language are expected to change the way travel is planned.
Panos Fotiadis's insight:
A short roundup on where we stand now with AI technologies in travel
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5 Charts Showing Student Traveler Preferences in the U.S. and Abroad

5 Charts Showing Student Traveler Preferences in the U.S. and Abroad | Tourism marketing | Scoop.it
The U.S. student group-travel market is one of the best for repeat business. A $5.6 billion market, travel brands should be doing more to court it. That's
Panos Fotiadis's insight:
Students are a great target group because they turn easily to repeat visitors...
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Google goes deep on mobile search and booking behaviour

Google goes deep on mobile search and booking behaviour | Tourism marketing | Scoop.it
Search giant Google and research house TNS have combined forces to examine the role of mobile in search and shopping patterns with travellers.
Panos Fotiadis's insight:
That's a very interesting article
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Travel sites are working on personalisation but do consumers notice? - Tnooz

Travel sites are working on personalisation but do consumers notice? - Tnooz | Tourism marketing | Scoop.it
Elements of personalisation are creeping into online travel sites as demonstrated by a recent study by eDigitalResearch.
Panos Fotiadis's insight:
Interesting study on personalisation by eDigital Research
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How to speak ‘Search Engine’ | Search Engine Watch

How to speak ‘Search Engine’ | Search Engine Watch | Tourism marketing | Scoop.it
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what SEO is all about. But are we doing it as well as we could?
Panos Fotiadis's insight:
An interesting analysis of upcoming speak search
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Brexit - The impact on the hotel sector. ~ Monday, 27th June 2016 from 4Hoteliers

Brexit - The impact on the hotel sector. ~ Monday, 27th June 2016 from 4Hoteliers | Tourism marketing | Scoop.it
Panos Fotiadis's insight:
The talk of the day, from the hospitality perspective.
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Eve-Line Boulle's curator insight, June 28, 4:50 AM
"GBTA, WTTC, ABTA & CBRE on the Brexit: Now the votes are done we can expect a ‘long goodbye’ stretched out over 2 years or more and lingering uncertainty which would ultimately reduce investment in the longer term."
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Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | Tourism marketing | Scoop.it
Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so.
Panos Fotiadis's insight:
Interesting findings
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Eve-Line Boulle's curator insight, June 22, 8:56 AM
"Some 51% of those in the survey said they preferred a mobile device as their digital platform of choice."
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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | Tourism marketing | Scoop.it
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive com…
Panos Fotiadis's insight:
An ugly truth about content marketing
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How Voice Search Will Forever Change SEO - Search Engine Journal

How Voice Search Will Forever Change SEO - Search Engine Journal | Tourism marketing | Scoop.it
conversational search is the future
Panos Fotiadis's insight:
conversational search is the future...
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Travellers start picking brands based on mobile services

Travellers start picking brands based on mobile services | Tourism marketing | Scoop.it
A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience.
Panos Fotiadis's insight:
TripAdvisor found that over a third of travellers wanted a hotel to offer mobile check-in...
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Clear sailing forecast for Europe’s business travel market

Clear sailing forecast for Europe’s business travel market | Tourism marketing | Scoop.it
FRANKFURT, GERMANY - Western Europe’s business travel spending is projected to increase to $211.2 billion USD in 2016 and top out at $225.6 billion USD in 2017, 6.3% and 6.8% growth respectively. Those figures are among the key findings in the most recent GBTA BTI Outlook – Western Europe report, conducted by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), and sponsored by Visa, Inc.
The GBTA BTI Outlook – Western Europe report looks
Panos Fotiadis's insight:
Figures for business travel market look good...
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Travel email surveys strike a chord with older generations - Tnooz

Travel email surveys strike a chord with older generations - Tnooz | Tourism marketing | Scoop.it
How do different types of travellers react to receiving a survey via email from a travel provider?
Panos Fotiadis's insight:
This is quite interesting
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The gigantic growth of Chinese independent travellers

The era of a stereotyped Chinese travel market dominated by annoying large tourist groups talking loudly and eating Chinese outside their country is over. Recent analysis fusing GfK consumer trend
Panos Fotiadis's insight:
Wowww....
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