The Future of Travel study was conducted across five continents, asking 8,535 employed adults in 24 countries about how they conduct business and leisure travel – their likes, dislikes, preferences and pet peeves.
With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. Let’s say a hotel brand wants to advertise a promotion on Twitter and they’d prefer to show their ad to travel enthusiasts who have recently visited their website. To get the special offer to those people who are also on Twitter, the hotel brand may share with us browser-related information (browser cookie ID) through an ads partner. We can then match that information to Twitter accounts in order to show the matched users a Promoted Tweet with the travel deal. The end result is a highly relevant and useful message for the user. Advertisers will continue to receive the same reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it.
With technology adoption on a rise, the expectations of travellers have also increased manifolds. Thus a hotel’s technology offerings play an important role for guests when they are booking an accommodation.
South America continues to display stable growth in the market for international travel, where it has easily overtaken the countries of North America. South America continues to be a dynamic driving force of the global tourism industry.
ITB World Travel Trends Report forecasts rise in travel to and from Europe. As expected, bookings by holidaymakers from southern Europe are down. However, the number of visitors to these countries has increased.