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New SDL survey unveils important customer experience insights for the travel industry

New SDL survey unveils important customer experience insights for the travel industry | Tourism marketing | Scoop.it
Taking into consideration the differences in usage and preferences across these three primary channels, it’s clear that leading travel providers need to deliver consistent and contextually relevant omni- or multichannel experiences to win with...
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an interesting survey

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Understanding the Shopping Habits of Business Travelers

Understanding the Shopping Habits of Business Travelers | Tourism marketing | Scoop.it
U.S. business travelers have more money to spend and are more likely to make changes to insurance and mobile carrier providers because of it.
Panos Fotiadis's insight:

Latest report from Adara for business travelers

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5 Holiday Shopping Trends to Watch in 2015

The holiday shopping season is almost upon us. Really. Will you be ready in all of the moments that matter? Here are five trends to keep your eyes on.
Panos Fotiadis's insight:

Uhhhm, you better treat these trends...cautiously 

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Deep dive into last-minute online hotel booking habits

Deep dive into last-minute online hotel booking habits | Tourism marketing | Scoop.it
Before HotelTonight and chums came along the big boys of travel had probably never considered carving out a niche for last-minute hotel booking via mobile.
Panos Fotiadis's insight:

last-minute booking hints...

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Ryanair wants to sell flights on other airlines on its site [UPDATED]

Ryanair wants to sell flights on other airlines on its site [UPDATED] | Tourism marketing | Scoop.it
The new customer-friendly approach from Ryanair is also changing its approach towards some of its competitors.
Panos Fotiadis's insight:

The new O'Leary approach: "We show their prices, they show ours"

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Europe Is Still King of Luxury Travel—For Now—And Other Trends In Luxury Travel | Switchfly

Europe Is Still King of Luxury Travel—For Now—And Other Trends In Luxury Travel | Switchfly | Tourism marketing | Scoop.it
Luxury travelers are those fortunate few who, leaving the plebeians to fight for pretzels in coach, fly first class and sleep five star.
Panos Fotiadis's insight:

The old continent still rules!

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Secret Escapes raises $60 million from Google Ventures and others

Secret Escapes raises $60 million from Google Ventures and others | Tourism marketing | Scoop.it
Huge round in the bank for flash hotel sale site Secret Escapes - securing $60 million from a list of venture capital heavyweights.
Panos Fotiadis's insight:

it's worth to notice that Google Ventures is among investors...

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The friendly factor: New poll reveals the friendliest destinations for travelers

The friendly factor: New poll reveals the friendliest destinations for travelers | Tourism marketing | Scoop.it
When traveling south of the border, one-quarter of Americans voted Mexico as the friendliest Latin American destination. Italy ranked as the friendliest European destination followed by Ireland, United Kingdom, Spain and the Netherlands rounding out the list. And when asked what the friendliest country is in Asia Pacific, ranking number one was Australia, with more than one-quarter choosing the land Down Under.
Panos Fotiadis's insight:

for me, it should be one of the most important ingredients of destination marketing, do you agree?

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YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine | Tourism marketing | Scoop.it

Got great video content that no one's seeing? A comprehensive guide to optimizing your YouTube presence.


Via Bonnie Burns
Panos Fotiadis's insight:

let's not forget: video is the king, nowadays!

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Bonnie Burns's curator insight, July 24, 12:07 PM

Before creating a YouTube channel or videos, you must have a strategy! This strategy is, of course, heavily based upon a solid video content calendar that aligns with company goals. Once your strategy has been developed, you can launch a new channel or optimize an existing channel. Here are the steps you need to take to optimize your YouTube channel.

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Five things to know about cross-channel marketing in travel

Five things to know about cross-channel marketing in travel | Tourism marketing | Scoop.it
Customer experience and continued engagement have always been a pre-requisite in the global airline industry.
Panos Fotiadis's insight:

the "one ring to rule them all" is the new marketing target

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TripAdvisor Transformed: The Booking Site Is Now in Full Swing

TripAdvisor Transformed: The Booking Site Is Now in Full Swing | Tourism marketing | Scoop.it
Almost overnight and ahead of TripAdvisor's second quarter earnings report tonight, TripAdvisor has made the transition into a true booking site with a maj
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TripAdvisor attacks...

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It's Beginning: Onefinestay Pilot With Hyatt Highlights Sharing Economy Collaboration To Come

It's Beginning: Onefinestay Pilot With Hyatt Highlights Sharing Economy Collaboration To Come | Tourism marketing | Scoop.it
There's a split developing among major hotels chains that are open to learning from and collaborating with sharing-economy lodging companies and those that
Panos Fotiadis's insight:

The ...shape of things to come???

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Skift Global Forum: Beautiful Destinations Founder on Visual Marketing Innovations

Skift Global Forum: Beautiful Destinations Founder on Visual Marketing Innovations | Tourism marketing | Scoop.it
Jeremy Jauncey, Beautiful Destinations founder talks to Skift about visual data analysis, drones and Instagram.

Via Wendy Forbes
Panos Fotiadis's insight:

glimpses of the future in destination marketing...

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Phocuswright And The Future of Travel Distribution: Innovation And Technology Trends 2015: Phocuswright, travel research, industry events & conferences

Phocuswright And The Future of Travel Distribution: Innovation And Technology Trends 2015: Phocuswright, travel research, industry events & conferences | Tourism marketing | Scoop.it
Download the recording and deck of the May 21, 2015 webinar to understand the most important innovations impacting travel – and make informed decisions about applicability, potential business value and prioritization.
Panos Fotiadis's insight:

An interesting (as usual) report from Phocuswright

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The Billboard Effect is dead, says a study of hotels listed on OTAs - Tnooz

The Billboard Effect is dead, says a study of hotels listed on OTAs - Tnooz | Tourism marketing | Scoop.it
A new study from the University of Maryland of 50,000 travelers finds there is not billboard effect for hotels listed on online travel agencies (OTAs).
Panos Fotiadis's insight:

A very interesting fresh approach on this issue...however as also stated in the article "Different study, different sponsors, different results"

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Amazon Travel Doubles Hotel Coverage and Appoints Former Expedia Exec as GM

Amazon Travel Doubles Hotel Coverage and Appoints Former Expedia Exec as GM | Tourism marketing | Scoop.it
In a sign of its commitment to its growing hotel business, Amazon appointed Tim Lane, an ex-Expedia lodging-operations director, to the new position of gen
Panos Fotiadis's insight:

ΟΚ, it's a fact, Amazon gets into the game...

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Millennials - how and when are they connecting with travel online

Millennials - how and when are they connecting with travel online | Tourism marketing | Scoop.it

Another week, another major study into the search and shopping behaviour of millennials for their travels. The latest research comes from Yahoo Advertising which surveyed almost 1,500 travellers in the US to ask about their leisure travel, activities and the role on online travel content as an influencing factor on decision making. Among the findings include:

 

Research behaviour - while most millennials research travel plans online using a desktop device, 75% also use a mobile. Mobile bookings - bookings take place on desktop devices, but half are booking travel on mobile devices.Product types - 78% of consumers research online travel content and/or activities before booking a trip, with the above activities the most popular types. It's destinations and activities which draw the most attention when it comes to digesting content online.Media types - 80% of millennials look at travel articles and photos online, while two-thirds are viewing video. 
Via Tourism Australia
Panos Fotiadis's insight:

Useful info for millennials behavior...

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Google Adding 21 AccorHotels Brands to Its Instant Booking Product

Google Adding 21 AccorHotels Brands to Its Instant Booking Product | Tourism marketing | Scoop.it
AccorHotels, which is Google's largest hotel customer outside the U.S., plans to let guests of its 21 brands book on Google without having to navigate to A
Panos Fotiadis's insight:

Google is moving fast now...

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Chinese International travelers 2015

Chinese International travelers 2015 | Tourism marketing | Scoop.it

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Panos Fotiadis's insight:

latest report on Chinese travelers from Hotels.com

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The impact that spontaneous travel has on love, life and happiness

The impact that spontaneous travel has on love, life and happiness | Tourism marketing | Scoop.it
When people are most likely to just get up and go. The top season for spur of the moment getaways is summer, with half (50%) of the vote. More free time (54%), getting away from the bad weather where they live (37%) and school holidays (21%) were all cited as top reasons for trying to get away in this season.
Panos Fotiadis's insight:

in case you were wondering...

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Why You Should Focus On Trust, Not Traffic

Why You Should Focus On Trust, Not Traffic | Tourism marketing | Scoop.it

In this post, Mark Schaefer challenges you to look at your content marketing with a different mindset and build trust instead of traffic.


Via Kamal Bennani
Panos Fotiadis's insight:

the old question: quality vs quantity?

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2DiFore Marketing Solutions's curator insight, July 27, 7:38 AM

Would you prefer to have a "boat load" of trusted clients or an "ocean liner" of visitors? By identifying who your trusted followers are will make the difference in your long term growth. 

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The Travel and Tourism Competitiveness Index 2015

The Travel and Tourism Competitiveness Index 2015 | Tourism marketing | Scoop.it
The Travel and Tourism Competitiveness Index measures the set of factors and policies that enable the sustainable development of the Travel and Tourism sector in a country. The index is expressed on a 1 (worst) to 7 (best) scale across 90 indicators, and assesses 141 economies.
Panos Fotiadis's insight:

what's your ranking?

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Kayak Experiments as Booking.com Clone

Kayak Experiments as Booking.com Clone | Tourism marketing | Scoop.it
On a day that finds TripAdvisor transformed into a booking site, with a little metasearch on the side, a Kayak experiment I uncovered almost made my heart
Panos Fotiadis's insight:

ooppsss...! Kayak is becoming Booking ?

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Infographic: How Your Generation Influences the Way You Travel

Infographic: How Your Generation Influences the Way You Travel | Tourism marketing | Scoop.it
Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both domestic and international. But generational differences play a key role in how consumers travel.
Panos Fotiadis's insight:

Generation (travel) gap...

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Forget last minute summer travel: 92 percent of consumers book summer vacations more than 30 days in advance

Forget last minute summer travel: 92 percent of consumers book summer vacations more than 30 days in advance | Tourism marketing | Scoop.it
New VOC research from Answers.com finds price remains priority as cost-conscious travelers compare four to six sites before booking.
Panos Fotiadis's insight:

some answers...on traveler's behavior

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Unbundling its airfares, Lufthansa goads IAG and Air France-KLM - Tnooz

Unbundling its airfares, Lufthansa goads IAG and Air France-KLM - Tnooz | Tourism marketing | Scoop.it
This summer Lufthansa Group will adopt fare families. It's the first European carrier to unbundle its airfares to match North American merchandising trends.
Panos Fotiadis's insight:

an interesting analysis on Lufthansa's latest move

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