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New SDL survey unveils important customer experience insights for the travel industry

New SDL survey unveils important customer experience insights for the travel industry | Tourism marketing | Scoop.it
Taking into consideration the differences in usage and preferences across these three primary channels, it’s clear that leading travel providers need to deliver consistent and contextually relevant omni- or multichannel experiences to win with...
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an interesting survey

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Why Tourism Advertising is More Powerful Than You Think

Why Tourism Advertising is More Powerful Than You Think | Tourism marketing | Scoop.it
I’ve known Bill Siegel for a long time.  He and his firm Longwoods International have been tracking the performance of the advertising campaigns of countries, states and cities for over 25 years.  So when he called me up and said, “Can we get together? I’ve got some really interesting numbers to [...]
Panos Fotiadis's insight:

interesting survey on the effect of tourism advertising

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TripAdvisor unveils global hotel report

TripAdvisor unveils global hotel report | Tourism marketing | Scoop.it

TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.


Via Tourism Australia
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Good news for hoteliers!

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Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year

Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year | Tourism marketing | Scoop.it
Last year we tracked the travel habits of Americans with a series of surveys and ended it at the start of this year with a bleak picture of an overworked a
Panos Fotiadis's insight:

rough times ahead for travel agents?

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TripAdvisor ramps up attractions strategy, shows why it splashed out $200 million on Viator

TripAdvisor ramps up attractions strategy, shows why it splashed out $200 million on Viator | Tourism marketing | Scoop.it

TripAdvisor is embarking on a major strategy to woo providers of tours and activities to the platform, with promises of direct sales to consumers.


Via Wendy Forbes
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Will voice-activated flight search finally catch on?

Will voice-activated flight search finally catch on? | Tourism marketing | Scoop.it
The latest foray of a travel brand into voice-activated search is called Opal. This time its OTA OneTravel stepping up to the microphone.
Panos Fotiadis's insight:

a glimpse of the future...

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Expedia extends mobile dominance with its recent acquisition strategy

Expedia extends mobile dominance with its recent acquisition strategy | Tourism marketing | Scoop.it
Consumers rely on Expedia more when using their mobile devices.
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As travel becomes a more local experience Priceline's acquisition of OpenTable – if integrated into the broader Priceline ecosystem – could be an important tool 

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Is hotel metasearch the answer to everything?

Is hotel metasearch the answer to everything? | Tourism marketing | Scoop.it
Do you remember "social media monetization". Now we have another answer-to-everything: hotel metasearch.
Panos Fotiadis's insight:

The hotel metasearch engines are doing what they do best: helping guests with price shopping and selling click-based ads. They will not make the full value proposition to your guests. You have do that for yourself .

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Strong Dollar Boosts U.S.-Owned European Hotels

Strong Dollar Boosts U.S.-Owned European Hotels | Tourism marketing | Scoop.it
The biggest U.S. hotel companies began pushing into Europe during the downturn in the wake of the financial crisis. Now that the euro is plunging against the dollar, those plans are looking fortuitous.
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Loyalty in travel isn’t dead - it's evolving and it's personal

Loyalty in travel isn’t dead - it's evolving and it's personal | Tourism marketing | Scoop.it
Loyalty used to be as simple - a guest stays, they gets points, you give them a room upgrade or a free breakfast. Not any more, says Revinate.
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Want Better TripAdvisor Rankings? Do These 3 Things.

Want Better TripAdvisor Rankings? Do These 3 Things. | Tourism marketing | Scoop.it
Article - Want Better TripAdvisor Rankings? Do These 3 Things. - To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top – you know it, your staff knows it.
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The future of bookings belongs to mobile devices

The future of bookings belongs to mobile devices | Tourism marketing | Scoop.it
In 2016 mobile devices will be used to book one in every five overnights in Germany, twice as many as in 2013
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This is how many visitors hotels are losing to OTAs via paid search

This is how many visitors hotels are losing to OTAs via paid search | Tourism marketing | Scoop.it
In the fourth quarter of 2014, hotel brands lost an estimated 31,653 clicks per month to other brands, such as OTAs, bidding on their trademarks.
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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Tourism marketing | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Via Pantelis Chiotellis
Panos Fotiadis's insight:

haha, i think i will do no. 1

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Maria Rekrut's curator insight, March 4, 8:56 AM

Wow the stats don't lie!!

Brand Lounge's curator insight, March 5, 6:48 AM

We tend to agree with SEO and Paid Search, what is your intake in this?

Bruce McDuffee's curator insight, March 5, 11:12 AM

My experience with B2B manufacturing companies supports the choice of email as having the most impact on revenue.  Social impact and paid search are minimal or at least can't be measured very easily.  But there's always a little faith behind TOMA!

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Who is the experiential traveller and what do they care about?

Who is the experiential traveller and what do they care about? | Tourism marketing | Scoop.it

Experiential travellers are those with a desire to escape outdoors without the pressure of an unexpected interruption due to a connected device. Travel and outdoor marketing specialists MERCURYcsc surveyed a panel of more than 1,000 experience seekers to discover what a holiday means in today's connected world. It found that the experiential traveller takes on average, five leisure trips per year, and are well-educated risk takers who avoid homogenised experiences at all costs. Those surveyed are much more likely to take all of their annual leave; while 40% of Americans had unused leave last year, 72% of customers of travel and adventure brands managed to take all of their days. Travel marketers looking to appeal to the needs of this demographic should create their own strategies to appeal to this outdoor demographic's love/hate relationship with technology and connectivity while also promoting what makes a destination, tour or adventure so memorable for a getaway.


Via Tourism Australia
Panos Fotiadis's insight:

perhaps the best segment of the travel market...

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Mobile will be a driving force in the travel industry for 2015

Mobile will be a driving force in the travel industry for 2015 | Tourism marketing | Scoop.it
By 2017 more than 30% of online travel bookings by value will be made on mobile devices, according to Euromonitor.

Via ALBERTO CORRERA
Panos Fotiadis's insight:

May the (mobile) force be with you...

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The importance of traits for top destinations

The importance of traits for top destinations | Tourism marketing | Scoop.it

Brand USA has fielded a study in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea and the United Kingdom to better understand the influence and importance of various traits on travel decisions. The desire to visit the U.S. is most strongly driven by natural landscapes and cultural landscapes while Australia attracts visitors for its beautiful natural landscapes and beaches. Spain's special events draw the interest of travellers while Italy and France are known for their cultural and historical attractions. Natural features and landscapes are the top draw for most markets, followed often by cultural attractions. While dining is not considered the strongest attraction for any country, travellers interested in visiting Italy are the most likely to be motivated by food. U.S. visitors are the least likely to be motivated by its food. Click here for more information.


Via Tourism Australia
Panos Fotiadis's insight:

Brand USA is searching what attracts travelers...

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Zeke Robinson's curator insight, March 23, 11:33 PM

It explains how different areas bring in people to visit/live there and this is all quite true in fact.

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Thus the Fight Begins: Ryanair Is Coming to the U.S.

Thus the Fight Begins: Ryanair Is Coming to the U.S. | Tourism marketing | Scoop.it
The world’s largest airline by international passengers carried has said it will offer fares as low as £10 to fly across the Atlantic Ocean.
Panos Fotiadis's insight:

long haul, low cost ? let's see...!

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Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin

Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin | Tourism marketing | Scoop.it
If you had any doubt how big and

Via Manish Dhane
Panos Fotiadis's insight:

if you haven't (still) decided to invest in mobile...better think about it again - this is true for travel companies as well.

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Gary Gass's curator insight, March 18, 12:16 PM

Need to check our sites and make sure they mobile friendly.

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Top 10 must have Travel Apps

Top 10 must have Travel Apps | Tourism marketing | Scoop.it
Gone are the days of printing an itinerary, or calling the airline to find out what gate your flight is departing from, here are the days of Travel Apps.
Panos Fotiadis's insight:

some are useful...

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A bad reputation - good for rock stars, not for hotels

A bad reputation - good for rock stars, not for hotels | Tourism marketing | Scoop.it
Reputation does matter. And while some hoteliers are changing their approach, for others adapting to new ideas is painfully slow, says TrustYou.
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Meet New SEO – Semantic Search Optimization

Meet New SEO – Semantic Search Optimization | Tourism marketing | Scoop.it
When Google launched Panda and Penguin in 2011, 2012 the world of search engines changed forever. Now search engines are capable of understanding the query typed by users and they show the search results according to the location of user, query searched by him and information provided by websites, but wait are these the only points on which search engines base their results? No there are many more factors affecting search results.
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Emerging markets continue to turn to technology to book travel

Emerging markets continue to turn to technology to book travel | Tourism marketing | Scoop.it

The Emerging Consumer Survey 2015 by Credit Suisse tracks nine key emerging countries: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, Turkey and South Africa. Within the past five years, there has been a nearly 20% growth in propensity to holiday within emerging markets. This has partially been fuelled by the resurgence of the global economy. The aspirations of consumers in emerging markets continues to grow, with Brazil leading the pack by more than double. Consumers in Brazil are often geared to take shopping trips, particularly to close-in locations such as Miami, which drives a significant amount of travel spend into North America. China, India and Indonesia are quite mobile, with around 5% of consumers in those countries planning to holiday in the next 12 months. While it may seem that emerging markets are not as suited to technology-enabled travel, these regions are enjoying significant smartphone penetration.


Via Tourism Australia
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Eve-Line Boulle's curator insight, March 10, 9:30 AM

"While emerging markets are taking a bit of a beating as far as growth, the expectations on the travel side of things remain healthy."

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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Tourism marketing | Scoop.it

Want to know what's working on social media? These 9 free analytics tools can help!


Via Kamal Bennani
Panos Fotiadis's insight:

useful resources...!

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Bobbi Dunham's curator insight, March 8, 10:04 AM

a good collection of analytics. I've been using Klout for some time.

Peter Graham's curator insight, March 11, 6:11 AM

And,it is free if you want analytic tools

Karen Williams's curator insight, March 15, 12:49 AM

Identifies crucial social media analytics and how they are measured.

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Can hotels use metasearch to compete against OTAs? - Tnooz

Can hotels use metasearch to compete against OTAs? - Tnooz | Tourism marketing | Scoop.it
After several years of growth punctuated by mergers, partnerships and product launches, the line between metasearch and OTAs continues to blur.
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Chinese outbound leisure trend shifts into the cities

Chinese outbound leisure trend shifts into the cities | Tourism marketing | Scoop.it
IHG and Oxford Economics have released a report into the Chinese outbound travel market, predicting a shift towards long-haul international leisure travel.

Via ALBERTO CORRERA
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