While consumers might be breaking out their devices to research and plan their trips, the overwhelming majority still head to the PC (78%) when it comes time to book. Nevertheless, mobile booking is growing. One in four leisure travelers used their smartphone to book leisure in 2014, up from only 15% from 2013.
Despite these challenges, online bookings expanded by 8% in 2013 and will continue to climb at a similar pace through 2016, according to Phocuswright's European Online Travel Overview Tenth Edition. Intense competition driven by disruptive innovation across all the major travel segments including air and accommodations finally pushed Europe's online market gross bookings past the 100 billion euros mark in 2013.
101 Holidays Reports Surge in Demand for Singles Holidays. Holiday companies predict 38% of customers in 2015 will be travelling solo. The most popular destination for dedicated singles holidays is Greece, followed by Turkey, but travel companies say many solos are increasingly looking for adventure.
As the year comes to an end, Skift have collated a selection of 25 travel moments which have characterised 2014. As well as providing a snapshot of what happened over the last year in travel, the article offers an insight into the trends that may occur in 2015.
Key insights include:
The rise of the sharing economy in the tourism industry, including the creation of ventures such as Airbnb, Uber and FlightCar.Resorts and destinations favouring GoPro cameras on helmets or airborne drones over the traditional tripod.International tourist arrivals reached a record 1.087 billion, with the Asia Pacific region seeing the most growth.Free Wi-Fi access in urban areas has started to spread worldwide, creating great opportunities for travellers to search and discover in-destination with fewer fees.Hotels have launched mobile check-in and smart room keys.
Click here to view Skift's 25 travel moments of 2014.
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.
Skift has been tracking the travel habits of Americans throughout 2014 with a series of surveys. As we enter 2015, the picture of when and how many holidays workers in the USA take is still pretty bleak. The number of holidays taken directly correlates to whether Americans travel inside or outside the country, and how that affects the travel industry as a whole in addition to its various constituents in airlines, airports, hotels, destinations, attractions and related sectors. In a new survey conducted by Skift, it was revealed that as many as 42% of Americans did not take a single vacation day in 2014. On the other end of the spectrum, about 15% of Americans said they took more than 20 vacation days last year. Click here to view the survey's full findings.
New research suggests that the travel sector will experience ongoing growth in 2015, with a varied clientele -- from multigenerational travellers to pet owners. This article lists some of the trends which are likely to characterise travel in 2015 - including the growth of multigenerational travel in the hospitality industry, reduced airfares, and new cruise growth driven by Europe and China. This research has been derived from a number of sources, including the U.S. Tour Operators Association, the Preferred Hotel Group and Expedia. Click here to find out how your business may be impacted by these trends in 2015.
The European Commission announced the launch of market tests in the antitrust investigations by the French, Swedish and Italian competition authorities in the online hotel booking sector, as Booking.com has offered commitments in order to end investigations.
From all our experiences, we culled those elements that made the biggest impact on direct revenue and we learned one big lesson, if you want a direct booking or direct revenue strategy to work, it must be a cohesive plan. Meaning the hotel website design, the distribution strategy, the SEO, the Search Engine Advertising, the metasearch advertising, the social media strategy and even the rate strategy need to be built as one plan in a holistic approach.
People are adopting digital technology at an exponential rate. Internet and mobile devices make it easy to engage in a wide-range of activities including travel, shopping, reading, working remotely, socialising, and entertainment. Life without these digital activities seems inconceivable. The Accenture China Consumer Insights project surveyed and studied the digital behaviour of consumers across a wide range of industries. Read how digital activities have changed people’s lifestyles, accompanied by changes in China’s consumer market.