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How to handle negative comments about you and your business

How to handle negative comments about you and your business | Tourism marketing | Scoop.it

How you handle negative comments can determine how much (or how little) business you will lose because of the comment (RT @OREAinfo: Worried about how to handle negative comments on social media?


Via GrupoNeo
Panos Fotiadis's insight:

The hotelier's nightmare - face it!

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Athena Catedral's curator insight, August 6, 2013 5:54 AM

Practical advice for handling sour comments

Tourism marketing
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Researcher on hotel booking trends: ‘Billboard effect’ is dead: Travel Weekly

Researcher on hotel booking trends: ‘Billboard effect’ is dead: Travel Weekly | Tourism marketing | Scoop.it
The incidence of consumers shopping for a hotel on an OTA then booking on a supplier website has diminished dramatically, according to researcher Cindy Estis Green.
Panos Fotiadis's insight:

What's your opinion? 

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Five steps to increase bookings with Facebook remarketing - Tnooz

Five steps to increase bookings with Facebook remarketing - Tnooz | Tourism marketing | Scoop.it

To unlock the potential of Facebook marketing, travel firms need a partner which understands these five challenges specific to travel.

Panos Fotiadis's insight:

FB remarketing stuff

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Why mobile travel chat will revolutionize online travel bookings - Tnooz

Why mobile travel chat will revolutionize online travel bookings - Tnooz | Tourism marketing | Scoop.it
Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been shed in memory of having to visit local travel agencies.
Panos Fotiadis's insight:

A glimpse of the future

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Coming to America: Global travelers rank U.S. No.1 destination for 2016

Coming to America: Global travelers rank U.S. No.1 destination for 2016 | Tourism marketing | Scoop.it
The United States' image as a safe destination and new floght options increase its popularity; Strong U.S. dollar not expected to curb demand.
Panos Fotiadis's insight:

Safety becomes a crucial factor of choice...

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Booking.com Needs to Steal Expedia's Thunder in 2016

Booking.com Needs to Steal Expedia's Thunder in 2016 | Tourism marketing | Scoop.it
Expedia won 2015. Booking.com won't sit back in 2016. In this transitional year in online travel and lodging on so many levels, you can expect that Booking.com will be heard from.
Panos Fotiadis's insight:

More news from the front...

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What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings | Tourism marketing | Scoop.it
Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.
Panos Fotiadis's insight:

Interesting article

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Web 4.0 is coming - electronic agents will have an answer to everything - Tnooz

Web 4.0 is coming - electronic agents will have an answer to everything - Tnooz | Tourism marketing | Scoop.it
Web 4.0 is the impending state at which all information converges into a ball of benevolent self-aware light, and solves every problem known to mankind.
Panos Fotiadis's insight:

Yes, we are getting near ...AI (Artificial Intelligence) will bring amazing changes to many aspects of our businesses (and lives)...

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Flight Centre's top 10 destination predictions for 2016 - KarryOn

Flight Centre's top 10 destination predictions for 2016 - KarryOn | Tourism marketing | Scoop.it
Things change fast in the world of travel, and destinations that were less travelled in 2015 are expected to rank at the top of the ‘must-visit’ charts in 2016. Here’s what Flight Centre predicts. Flight Centre has pulled out its crystal ball, tuned in, and distilled its visions of the travel future in a top 10 …
Panos Fotiadis's insight:

Travel predictions from...down under for 2016.

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Alexa is a window on the next wave of travel tech

Alexa is a window on the next wave of travel tech | Tourism marketing | Scoop.it
Conceptual technologies have a tendency to polarise opinion as to their worth, not least with recent emergence of the Amazon Echo voice recognition system.
Panos Fotiadis's insight:

Speak to me master!

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6 key travel trends for 2016

6 key travel trends for 2016 | Tourism marketing | Scoop.it
We asked more than 44,000 travelers and hoteliers about their plans. Here’s what we heard. Why will people travel in 2016? How will these travelers decide what to do and where to stay? Will they spend more or less than they did in 2015? And what impact are their choices having on the travel industry as a whole?
Panos Fotiadis's insight:

If you have not checked on this, yet...do! There's also an infographic that summarises most important findings.

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How will OTAs evolve in 2016?

How will OTAs evolve in 2016? | Tourism marketing | Scoop.it

No doubt 2015's trends will continue into 2016. OTAs will evolve as they attempt to further encapsulate hotel booking, and hotels will react. Airbnb is impossible to deny at this point. Still no clear reaction from hotels on this one- which maybe could be considered a victory on Airbnb's part. And 2016's keyword to watch? "Micro-moments." 


Via SnapShot Travel
Panos Fotiadis's insight:

A vital question!

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Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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#Bigdata: from an investment decision to business as usual

#Bigdata: from an investment decision to business as usual | Tourism marketing | Scoop.it
The success of the Hotels.com online booking platform is based on the power of big data being harnessed every step of the way.

Via ALBERTO CORRERA
Panos Fotiadis's insight:

Guidelines for the use of Big data from Hotels.com

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The five-step process to fight rate parity - Tnooz

The five-step process to fight rate parity - Tnooz | Tourism marketing | Scoop.it
As the new rate parity landscape evolves, hotels need to focus on what can be done today to funnel more transactions through their booking engines.
Panos Fotiadis's insight:

Tips worth considering

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SEO alert: Google overhauls its travel search interface for mobile - Tnooz

SEO alert: Google overhauls its travel search interface for mobile - Tnooz | Tourism marketing | Scoop.it
In January, Google released a major re-design of its mobile search interface for trip planning. Here is the search engine optimization -- SEO -- impact.
Panos Fotiadis's insight:

One more step from Google to domination

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Five SEO rules for the travel industry - Tnooz

Five SEO rules for the travel industry - Tnooz | Tourism marketing | Scoop.it
When it comes to SEO, there are best practices which are universal laws, and then there are strategies specific to your industry.
Panos Fotiadis's insight:

SEO rules...

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Euromonitor’s 100 city destination ranking unveiled

Euromonitor’s 100 city destination ranking unveiled | Tourism marketing | Scoop.it
For the sixth consecutive year, Hong Kong is the top city destination in the world, with 27.8 million international visitors in 2014, followed by London, which moves up to the second position, overtaking Bangkok and Singapore.
Panos Fotiadis's insight:

Hong Kong tops the list...

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Skift Travel Megatrend for 2016: The Direct Booking Wars Are in Full Bloom

Skift Travel Megatrend for 2016: The Direct Booking Wars Are in Full Bloom | Tourism marketing | Scoop.it
Earlier this month we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel in 2016 and beyond. Be
Panos Fotiadis's insight:

News from the front...

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Big Hotels' Plan to Win Customers from Airbnb

Big Hotels' Plan to Win Customers from Airbnb | Tourism marketing | Scoop.it
The hotel industry has been hitting back hard, trying to win Millennials and other customers back from Airbnb.
Panos Fotiadis's insight:

Competition is escalating...

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easyJet planning to make the most of artificial intelligence

easyJet planning to make the most of artificial intelligence | Tourism marketing | Scoop.it
Alberto Rey-Villaverde, easyJet Head of Data Science, explains how the LCC will leverage artificial intelligence to make improvements across the business.
Panos Fotiadis's insight:

AI is on the way...

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Skift's top travel trends for 2016

Skift's top travel trends for 2016 | Tourism marketing | Scoop.it

Skift has released its annual magazine detailing the biggest trends the travel and tourism industry will be talking about and reacting to in the coming year. The annual magazine is dedicated to the analysis of 15 big trends playing out in the global travel industry from changing consumer habits, to the big marketing changes occurring, to how consumer data is finally being used to understand the traveller. Among the trends include:

 

Video is the new language of brand communicationPartnership time for hospitality in the on-demand economyMessaging is the new language of the globe, are travel brands listening?Focus shifts from millennials to Gen Z.Online booking sites' newest rivals: their former friends.

 

Click here to download the full magazine.


Via Tourism Australia
Panos Fotiadis's insight:

Nostradamus speaks for 2016!

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Instant Booking: to list or not to list, that is the question - Tnooz

Instant Booking: to list or not to list, that is the question - Tnooz | Tourism marketing | Scoop.it
Perhaps the biggest dilemma for hotels this year is whether or not to participate in TripAdvisor's Instant Booking.
Panos Fotiadis's insight:

An interesting view...

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Virtuoso reveals five hotel trends to watch in 2016

Virtuoso reveals five hotel trends to watch in 2016 | Tourism marketing | Scoop.it
World's finest hotels and travel experiences showcased in the network's definitive source for luxury: Virtuoso's 2016 Best of the Best.
Panos Fotiadis's insight:

The 1%...!

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Global travelers now consider the smartphone to be their "most indispensable" travel companion

Global travelers now consider the smartphone to be their "most indispensable" travel companion | Tourism marketing | Scoop.it
According to Expedia/Egencia Mobile Index, travelers now consider it to be the single most indispensable item they carry with them when they travel, ahead of their toothbrush, deodorant and driver's license.
Panos Fotiadis's insight:

Nomophobia is ...here to stay!

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Travel trends: What's hot this travel season?

Travel trends: What's hot this travel season? | Tourism marketing | Scoop.it
Travel is like fashion. It’s constantly adapting and evolving. What’s hot last year may not necessarily be ‘in’ this year. NeoMam Studios teamed up with Visa to take a look at their 2015 Global Travel Intentions Study to find out what the latest travel trends are.
Panos Fotiadis's insight:

Hmmm, even though VISA studies are usually reliable, i have some second thoughts on this one!!!

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