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How to Get the Most Out of Google+ Today

How to Get the Most Out of Google+ Today | Tourism marketing | Scoop.it
Google+ may never be a Facebook killer, but great features are making it an increasingly comfortable place to hang out. Our friends at ReadWrite share how to make the most of this social network.

Via Jaana Nyström
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Interesting stuff...

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L2: Inaugural Insight report focused on Metasearch

L2: Inaugural Insight report focused on Metasearch | Tourism marketing | Scoop.it
The report takes a deep look at how hotel brands can leverage metasearch to fight back against OTAs by driving consumers to their sites for direct bookings and higher margins.
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Pacific World Destination Index: New top destinations for meetings, incentives and events

Pacific World Destination Index: New top destinations for meetings, incentives and events | Tourism marketing | Scoop.it
In Europe, for the second time in a row, Italy ranks as the top destination for meetings and events in the European, Middle Eastern and African (EMEA) region, followed by Spain and Greece, two new top destinations for different sort of meetings and events.
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All top 3 EMEA destinations are in the Mediterranean...makes sense, right ?

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Hotel Pricing Strategies Over Room Demand Analysis - Panadvert Online Marketing & Advertising

Hotel Pricing Strategies Over Room Demand Analysis - Panadvert Online Marketing & Advertising | Tourism marketing | Scoop.it
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Going native: How travel marketers can navigate the new content marketing landscape

Going native: How travel marketers can navigate the new content marketing landscape | Tourism marketing | Scoop.it
The digital media landscape is completely transforming. Consumers are bombarded with content and the marketer’s quest to be heard is a challenge.
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Foodie holidays proving popular with young travellers

Foodie holidays proving popular with young travellers | Tourism marketing | Scoop.it
Survey shows that more young people are indulging in food tourism.
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TripAdvisor: From review site to booking giant

TripAdvisor: From review site to booking giant | Tourism marketing | Scoop.it
The site has morphed from a hotel research tool to a comparison shopping and booking marketplace, building industry support along the way.
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Online Bookers to Future: Give Me the Best Fares, and All on One Site [Sponsored]

Online Bookers to Future: Give Me the Best Fares, and All on One Site [Sponsored] | Tourism marketing | Scoop.it
This post comes from our partner .Follow @amadeusnews When the travel industry talks about the future of travel, it brings visions of esoteric digital nirv
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Travel mass marketing is so last season - personalisation is the only way to go

Travel mass marketing is so last season - personalisation is the only way to go | Tourism marketing | Scoop.it
Let’s get personal for a moment. The days of marketing to mass groups are are well on their way out.
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The Airbnb Effect shows everyone should be investing in the sharing economy

The Airbnb Effect shows everyone should be investing in the sharing economy | Tourism marketing | Scoop.it
Every week it feels like there is a yet another senior figure in the hotel industry commenting on the spectre that is Airbnb.
Panos Fotiadis's insight:

interesting article for the potential of sharing economy (including Airbnb)

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Travel booking windows, trip planning sources - snapshot of a city-state [INFOGRAPHIC]

Travel booking windows, trip planning sources - snapshot of a city-state [INFOGRAPHIC] | Tourism marketing | Scoop.it
Over three in four Singapore consumers plan their travel less than a month in advance, reveals a new survey.

Via Roland Schegg
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Glamping: Camping with added glamour

Glamping: Camping with added glamour | Tourism marketing | Scoop.it
Recent rise in glamper numbers – previous non-campers also enjoy comfortable quarters – ECOCAMPING presents new findings at the ITB Berlin Convention. Glamping has become especially popular with families, high earners and the over sixty-fives.
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Vacations: A luxury or a necessity?

Vacations: A luxury or a necessity? | Tourism marketing | Scoop.it
A recent survey conducted by Harris Poll on behalf of Purchasing Power in March 2014ii showed that 28 percent of full-time employees who receive any paid time off didn't take a vacation getaway last year where they truly went away and 52 percent of those employees said it was because they couldn't afford to do so.
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what a question...!

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The world’s best-reviewed hotels: Expedia.com releases 2014 Insiders’ Select Top 100 List

The world’s best-reviewed hotels: Expedia.com releases 2014 Insiders’ Select Top 100 List | Tourism marketing | Scoop.it
Lakehouse Hotel and Resort in San Marcos, California tops 2014 list; United States eclipses Mexico this year with the most hotels in the Top Ten.
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International tourism: strong peak season anticipated

International tourism: strong peak season anticipated | Tourism marketing | Scoop.it
Growth has been widely spread with nearly all subregions recording increases in international arrivals of 4% or higher. By region, the strongest growth was registered in Asia and the Pacific and the Americas (both +6%), followed closely by Europe and Africa (both at +5%).
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HomeAway survey finds families actually do want to spend time together

HomeAway survey finds families actually do want to spend time together | Tourism marketing | Scoop.it
Results uncover planning and traveling insights for National Family Reunion Month. Planning a family reunion and choosing the reunion location takes time. In fact, according to survey results, more than half (55 percent) travelers begin planning their reunion trip six months to one year in advance, making this month a good time to get started for next year’s travels.
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Survey: How Travelers Use Online Hotel Reviews

Survey: How Travelers Use Online Hotel Reviews | Tourism marketing | Scoop.it
Online hotel reviews have a major impact on those looking for a place to stay. So we conducted a survey to find out what elements of a review are important.
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Practical application of semantic technology and personalization in travel - Tnooz

Practical application of semantic technology and personalization in travel - Tnooz | Tourism marketing | Scoop.it
Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies in the travel industry.
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Travelers' use of personal electronic devices rising sharply

Travelers' use of personal electronic devices rising sharply | Tourism marketing | Scoop.it
Express, city-to-city bus services like megabus.com experiencing fastest increase in technology use during past year, according to study by DePaul University. Ability to use devices throughout trips continues to stimulate demand for bus and train travel.
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all things digital

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How to go fishing in the Big Data lake of travel

How to go fishing in the Big Data lake of travel | Tourism marketing | Scoop.it
If you are CTO of one of the world biggest travel technology companies, you have to be a man on a mission. Especially now Big Data is so important.
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Over half of Britons research holidays on handheld devices

Over half of Britons research holidays on handheld devices | Tourism marketing | Scoop.it
Figures released by the specialist, which launched a mobile site in October 2013, show there is a clear bias towards researching on mobile devices, but the majority continue to use a desktop to complete their holiday booking. Specialist predicts 50% of bookings on mobile or tablet within 12 months.
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Using reviews for hotel marketing

Using reviews for hotel marketing | Tourism marketing | Scoop.it

Martin Soler and Josiah Mackenzie of ReviewPro discuss how reviews can be used to determine the hotel's marketing strategy.


Via WIHPhotel
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WIHPhotel's curator insight, July 11, 10:40 AM

Hotels can increase the effectiveness of their communications by focusing on promoting the elements guests appreciate most, and guide the customer perception of the hotel before the booking. Read more inside.

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Future of Mobile Bookings

Future of Mobile Bookings | Tourism marketing | Scoop.it
Carlson Wagonlit Travel (CWT) announced results of its new study that researches the impact of mobile in the managed travel space.
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The Consolidation in the Online Travel Booking Space Over the Last Two Years

The Consolidation in the Online Travel Booking Space Over the Last Two Years | Tourism marketing | Scoop.it
The online travel booking market is increasingly looking like the rest of the Web: Size, reach, and revenues are consolidating among few big players, and t
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Trips of a lifetime and favorite destinations for the world's savviest travelers

Trips of a lifetime and favorite destinations for the world's savviest travelers | Tourism marketing | Scoop.it
Australia continued its reign as the top dream destination and newcomers such as the Amalfi Coast, Rio de Janeiro and Saint Petersburg made their debut, while perennial favorites Paris and Rome stood firm at the top of survey categories. Cruising also continued to rank high, with European river sailings besting other itineraries and a round-the-world cruise topping the trips of a lifetime.
Panos Fotiadis's insight:

Australian Tourism Board deserves congrats...they have been doing a great job!

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Chinese social media underutilised by London hotels, study shows

Chinese social media underutilised by London hotels, study shows | Tourism marketing | Scoop.it
China Edge surveyed the Chinese social media engagement of 102 hotels in London, including 87 five-star and 15 four-star properties.
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