Tourism marketing
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OTAs remain the top research source for US vacation package buyers, says Expedia

OTAs remain the top research source for US vacation package buyers, says Expedia | Tourism marketing | Scoop.it
See the results of a study of the path to purchase of vacation packages during the month-and-a-half before a holidaygoers book a vacation package.
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7 steps to reduce OTA dependency

7 steps to reduce OTA dependency | Tourism marketing | Scoop.it
How can hotels reduce OTA dependency? Sam Weston presents some strategies to help hotels gain more direct, non-commissionable, business online.
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