Kayak adds hotel reviews and sentiment analysis to hotel pages | Tourism marketing | Scoop.it

How exactly is Kayak’s new feature any different from what you might get from looking on Yelp, TripAdvisor, or any other hotel review site? Company Chief Product Officer Giorgos Zacharia tells us that it’s based off of verified travelers, that means those who have actually stayed in the hotel. So the time when Travelocity or the hotel calls you directly to ask how your stay was? That is passed along to Kayak for inclusion.