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How to connect your hotel brand to your customers in the world of semantic search

How to connect your hotel brand to your customers in the world of semantic search | Tourism marketing | Scoop.it
The hotel industry needs to profoundly change the way we market our hotels and manage our online presence.
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Rescooped by Panos Fotiadis from Hotel Marketing
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Where do Direct Bookings come from?

Where do Direct Bookings come from? | Tourism marketing | Scoop.it
A four year study of where direct bookings for hotels come from. Survey of tens of thousands of hotel guests to determine how they found the hotel.

Via WIHPhotel
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WIHPhotel's curator insight, September 22, 5:54 AM

1. Friends and Family

2. TripAdvisor

3. OTAs

... see the rest

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U.S. Outbound Tourism Snapshot for May 2014

U.S. Outbound Tourism Snapshot for May 2014 | Tourism marketing | Scoop.it
The number of U.S. citizens traveling abroad in May 2014 increased 15 percent over the same month last year, according to U.S. data.
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Metasearch and spaghetti sauce - a little attention goes a long way

Metasearch and spaghetti sauce - a little attention goes a long way | Tourism marketing | Scoop.it
Who remembers Sidestep? This was probably the first metasearch tool I used and a few years before Kayak emerged in 2006 (Kayak acquired Sidestep in 2007).
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TripAdvisor sheds light on what drives a hotel booking

TripAdvisor sheds light on what drives a hotel booking | Tourism marketing | Scoop.it
Some fascinating global data from the folk at TripAdvisor, released as part of a presentation made in China this week.

Via Wendy Forbes
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Google's 2014 travel study: App mania has ebbed, yet booking by smartphone is still hot - Tnooz

Google's 2014 travel study: App mania has ebbed, yet booking by smartphone is still hot - Tnooz | Tourism marketing | Scoop.it
A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report.
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Travel Habits of Americans: Social Media Is the Least Popular Method of Customer Service

Travel Habits of Americans: Social Media Is the Least Popular Method of Customer Service | Tourism marketing | Scoop.it
Recently, Skift started a new series of consumer surveys, “Travel Habits of Americans 2014” focusing on the big-picture travel habits of Americans. The fou
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New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500% - Analytics Blog

New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500% - Analytics Blog | Tourism marketing | Scoop.it
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Nearly half of affluent US travelers prefer agency websites to OTAs, says survey - Tnooz

Nearly half of affluent US travelers prefer agency websites to OTAs, says survey - Tnooz | Tourism marketing | Scoop.it
Nearly 50% of affluent American travelers prefer visiting travel service providers’ websites to those of online travel agencies, says a MMGY Global survey.
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Google Set to Debut Its Most Disruptive Travel Product

Google Set to Debut Its Most Disruptive Travel Product | Tourism marketing | Scoop.it
The sky is falling for online travel agencies and metasearch players because Google is debuting new ad products for hotels and wholesalers, Evercore states.
Panos Fotiadis's insight:

new "kids" on the block!

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Booking travel on mobile devices: The Real Story

Booking travel on mobile devices: The Real Story | Tourism marketing | Scoop.it
New travel booking behavioural changes can largely be attributed to the rise of mobile devices. But is all what it seems at first glance?

Via Wendy Forbes
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Tourism marketing | Scoop.it
The social media landscape is changing. Or, in other words, it’s like the polar icecaps of Facebook are melting, and in the runoff we’re excavating cavernous content mills, stalagmites of rampant…
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Rescooped by Panos Fotiadis from eTourism Trends and News
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How social media feedback helps to redefine hotel branding

here are over 45 thousand hotel marketers around the world, making competition for attention and business in the industry, fierce. Cutting edge hoteliers and their marketing teams were quick to spot value in social media.


Social media is an ever changing process of staying connected. What started out with limited instant messaging over two decades ago has grown into Google+, Facebook, Instagram, Snapchat, Twitter, YouTube, Vine and so on. Consumers and business owners alike are aware of the power of feedback on social media. The comment, rating or feedback sections of business pages are frequently the first tab clicked and the most thoroughly read. What does this near-obsession with feedback have to do with hotel branding? The answer is more than you might imagine.


Via Roland Schegg
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Study Shows Travelers Willing to Pay More for Hotels With Better Travel Reviews - TrustYou

Study Shows Travelers Willing to Pay More for Hotels With Better  Travel Reviews - TrustYou | Tourism marketing | Scoop.it
Study shows travel reviews have a significant impact on both conversion rates as well as pricing.
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Three digital marketing strategies that hotels can learn from Airbnb

Three digital marketing strategies that hotels can learn from Airbnb | Tourism marketing | Scoop.it
Airbnb’s recent rebranding campaign has certainly made headlines (and not necessarily in a good way), but questionable logo aside, the company continues to be
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KLM has a view on the passenger experience in 2020

KLM has a view on the passenger experience in 2020 | Tourism marketing | Scoop.it
One of the issues when predicting how the future might unfold, especially in travel, is that fairly often the trends being identified are already being played out.
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Press Coverage Matters Least in Travelers' Decisions

Press Coverage Matters Least in Travelers' Decisions | Tourism marketing | Scoop.it

So much for the primacy of unpaid promotional channels. Buried in a very extensive study earlier this summer by TripAdvisor are two data points that show the disconnect between what travel businesses think matter in potential travelers making a decision to travel, versus what travelers actually think is important while choosing where to go.


Via WIHPhotel
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WIHPhotel's curator insight, September 17, 5:06 AM

We're publishing our own study on the matter shortly but it does seem like peer-to-peer is growing in influence and mainstream is loosing influence. 

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Do travel bloggers actually have direct influence on consumer decisions?

Do travel bloggers actually have direct influence on consumer decisions? | Tourism marketing | Scoop.it
A recent Nielsen report explores the always-important and ever-evolving question of what content types influence consumer decisions the most.
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Rescooped by Panos Fotiadis from Tourism Social Media
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Apple Watch is the new hotel room key

Apple Watch is the new hotel room key | Tourism marketing | Scoop.it
Buried amid all the hype and hoopla over the upcoming new Apple Watch is a possible game changer for travelers everywhere: the era of losing your hotel cardkey may soon be extinct. Starwood Hotels ...

Via Wendy Forbes
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Rescooped by Panos Fotiadis from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Mega-hike in luxury social #reviews - #Asian travellers dominate @brand_karma #travel #turismo #breakingnews

Mega-hike in luxury social #reviews - #Asian travellers dominate @brand_karma #travel #turismo #breakingnews | Tourism marketing | Scoop.it
Asian travellers," says the report, "are now the stand-out leaders, representing 41% of all luxury hotel reviews globally."

Via ALBERTO CORRERA
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Sorry, HotelTonight - some eye-opening data on the size of the last-minute mobile booking sector

Sorry, HotelTonight - some eye-opening data on the size of the last-minute mobile booking sector | Tourism marketing | Scoop.it
It's been one of the hottest topics in digital travel circles for a few years now: same-day hotel bookings via mobile, led by the high profile HotelTonight.
Panos Fotiadis's insight:

Very interesting data!

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Traffic From Google SERPs Has Changed: Heat Maps Study - Exploit Online Demand

Traffic From Google SERPs Has Changed: Heat Maps Study - Exploit Online Demand | Tourism marketing | Scoop.it
Blog post at Exploit Online Demand : Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search re[..]
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An article that offers insight on today's heat maps!

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Plugged in and ready to jet – Affluent Americans expect to travel more this year

Plugged in and ready to jet – Affluent Americans expect to travel more this year | Tourism marketing | Scoop.it
Twenty percent of affluent travelers plan to take more vacations in the year ahead. The Hawaiian Neighbor Islands, national parks and Honolulu are the top domestic destinations they would like to visit. In Europe, Italy, England and France are the preferred choices for the coming year.
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Rescooped by Panos Fotiadis from Tourism Social Media
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Hotels Make Taking a Selfie an Entire Vacation Experience

Hotels Make Taking a Selfie an Entire Vacation Experience | Tourism marketing | Scoop.it
Selfie vacation packages are now offered at hotels around the world.

Via Wendy Forbes
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Denmark Is Telling Tourists How to Hashtag Better

Denmark Is Telling Tourists How to Hashtag Better | Tourism marketing | Scoop.it

"While many cities have launched social media hashtag campaigns in hopes of turning tourists’ posts into crowdsourced content and a low-cost marketing plan, VisitDenmark has found a dummy-proof way to get tourists onboard and boost its destination profile.

The tourism board recently identified some of the most shared landmarks throughout the country, including a stretch of cliffs along the Danish island Mon, Egeskov Castle, and the town of Skagen. It then placed an actual sign in each of the destinations with a location-specific hashtag."

 


Via Julien Dos Reis Pedro
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