here are over 45 thousand hotel marketers around the world, making competition for attention and business in the industry, fierce. Cutting edge hoteliers and their marketing teams were quick to spot value in social media.
Social media is an ever changing process of staying connected. What started out with limited instant messaging over two decades ago has grown into Google+, Facebook, Instagram, Snapchat, Twitter, YouTube, Vine and so on. Consumers and business owners alike are aware of the power of feedback on social media. The comment, rating or feedback sections of business pages are frequently the first tab clicked and the most thoroughly read. What does this near-obsession with feedback have to do with hotel branding? The answer is more than you might imagine.
So much for the primacy of unpaid promotional channels. Buried in a very extensive study earlier this summer by TripAdvisor are two data points that show the disconnect between what travel businesses think matter in potential travelers making a decision to travel, versus what travelers actually think is important while choosing where to go.
Twenty percent of affluent travelers plan to take more vacations in the year ahead. The Hawaiian Neighbor Islands, national parks and Honolulu are the top domestic destinations they would like to visit. In Europe, Italy, England and France are the preferred choices for the coming year.
"While many cities have launched social media hashtag campaigns in hopes of turning tourists’ posts into crowdsourced content and a low-cost marketing plan, VisitDenmark has found a dummy-proof way to get tourists onboard and boost its destination profile.
The tourism board recently identified some of the most shared landmarks throughout the country, including a stretch of cliffs along the Danish island Mon, Egeskov Castle, and the town of Skagen. It then placed an actual sign in each of the destinations with a location-specific hashtag."