Tourism Innovation
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2015 a Record-Breaking Year for San Diego's Tourism

2015 a Record-Breaking Year for San Diego's Tourism | Tourism Innovation | Scoop.it
Tourism officials expect 2015 to break records all across the San Diego economy.
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Australia ranks second-best in the world for quality of life

Australia ranks second-best in the world for quality of life | Tourism Innovation | Scoop.it

For the second year in a row, Australia has been ranked as the second-best country in the world for its quality of life by a UN report that assessed economic, education and life-expectancy data. The nation's Human Development Index was measured at 0.935 out of a maximum score of one, coming second to Norway and beating Switzerland, which has held onto third place in 2015's annual report. The top three rankings, Norway, Australia and Switzerland are unchanged from a year ago. Australians can expect to live on average to about 82.5 years, have a mean 13 years of schooling and the gross national income per person is $58,618. Find out more.


Via Tourism Australia
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Vision Scotland magazine celebrating innovation

Vision Scotland magazine celebrating innovation | Tourism Innovation | Scoop.it
Vision Scotland is a publication which celebrates the successes of Scotland’s business community - with a specific focus on innovation and collaboration, as well as business growth, investment, talent, skills and leadership.
Andrea Rossi's insight:

Vision Scotland Magazine link:

http://edition.pagesuite-professional.co.uk//launch.aspx?pbid=35ace6fb-f4af-486f-98ba-9b451d9b1cba

 

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Video: The Secret to Marketing a Tourism Icon Like New York City

Video: The Secret to Marketing a Tourism Icon Like New York City | Tourism Innovation | Scoop.it
https://www.youtube.com/watch?v=tl9v5Aycx1s Fred Dixon, CEO of NYC & Company, spoke at the Skift Global Forum about “The Future of Tourism Marketing Fo

Via Wendy Forbes
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What Tour Operators Think Will Trend in 2016

What Tour Operators Think Will Trend in 2016 | Tourism Innovation | Scoop.it
U.S. travelers are concerned about terrorism but still want to visit emerging destinations on their next vacation, according to a poll conducted by the U.S

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Tourism Australia Uses Food to Drive Luxury Travel Spending

Tourism Australia Uses Food to Drive Luxury Travel Spending | Tourism Innovation | Scoop.it

International visitors to Australia spent a record $34.8 billion in the 12 months ending September 30, 2015—up 13% or $4.1 billion—marking the highest jump


Via Roland Schegg
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Reusable rockets - Jeff Bezos’s Blue Origin brings space tourism a step closer to reality

Reusable rockets - Jeff Bezos’s Blue Origin brings space tourism a step closer to reality | Tourism Innovation | Scoop.it
Jeff Bezos’s Blue Origin brings space tourism a step closer to reality
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Bracelet pour les hôtes fribourgeois

Bracelet pour les hôtes fribourgeois | Tourism Innovation | Scoop.it

Fribourg Région lance sa carte d'hôte à l'échelle du canton. En plus de fédérer 35 prestataires touristiques, ce bracelet interactif permet de récolter des données et de les analyser.


Via Roland Schegg
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Top 10 Hotel Trends for 2016

Top 10 Hotel Trends for 2016 | Tourism Innovation | Scoop.it
2016 promises to be the most profitable year our industry has ever seen due to strong rate growth, minimal supply
impact, low interest rates and oil prices and a somewhat minimal impact from disruptors like Airbnb, living wage
bills and health care costs. As we do every year, following are the trends that will help you maximize your business
opportunities in the year ahead.
Analytics rule! Everything is trackable now. Not only can we see how much attention a certain ad campaign is
getting, but we can see the geographic location of the users interacting with it, their age, and a general idea on
their income. Use this information to target your marketing efforts to your specific buyer persona and watch your
ROI skyrocket. Also, arm yourself when looking into digital advertising campaigns. Do you know how much one visit
to your website is worth in dollars? If you don't, then how can you tell whether that banner ad you're spending
$200/month on and receiving 500 visits in referring traffic from is worth it? Knowledge is power and you have it all
available at your fingertips.
Consolidation is only just beginning: The Marriott acquisition of Starwood and the Expedia acquisition of Orbitz are
harbingers of a consolidation coming in the hotel industry. While it is too soon to determine what other brands or
companies will decide to come together, it is clear that we are entering the age of consolidation as the economy
enters the mature stage. The impact on guests and hoteliers will only be determined as this wave of consolidations
plays out but for the immediate future, bigger is better.
Digital Marketing is dominated by two words: mobile and video: This is why live video streaming via a mobile
device is so deserving of our attention; it is a true joining of the two best developed areas of digital marketing. The
average user consumes more than 65 minutes of live video a day and this number is growing fast. Periscope alone
averages 2 million daily active users with over 10 million total accounts created as of August 2015 (barely 5 months
after it launched). Millennials look at live streaming video the same way past generations viewed television. The
future of knowledge and culture is in digital, not print.
Invest in Capex immediately: While the money is available and cheap, take advantage now of major expenditures
including renovations that may not only be required by the brand but will also revitalize your hotel now and through
the next downturn. Remember, new supply is coming and a tired hotel loses twice—in 2016 when rates can be
pushed to pay for the capital expense and in the future when demand drops and those who have renovated win!
Moreover, the Sharing Economy could have a material impact on lodging demand by 2017.
Millennial Mindset trends toward group settings: Millennials and those who have the "millennial mindset" are looking
for John Naisbitt's hi-tech, hi-touch experience. They like a personalized, gourmet experience for a reasonable price
and this has produced all new lobby designs in the hotel sector. Lobby bars and hotel restaurants are wide open with
combination work, play and eat/drink spaces designed with this youthful customer in mind, one who is a "party of
one" but "hanging out together." So give them what they want—personalized experiences that create value. This
group is quick to criticize via social media so "wow" customer service is your best protection here.
Optimal Channel Mix: Online travel agencies (OTAs) are having a tremendous impact on distribution. They are
responsible for incremental demand and the OTA's extensive marketing campaigns and sophisticated platforms reach
travelers who might not find your hotel any other way. Owners still view OTAs as an expensive channel but it's a
channel we most definitely need going into the next downturn. Find ways to use OTAs without relying on them as
your primary resource—and get more eyeballs to your own web site!
Personal Engagement in the Digital Age: Understanding the modern consumer is key to creating relationships and
appearing up-to-date, particularly in the digital realm. Guests are using social media outlets, community apps, and
online forums not only to research and book hotels, but to gauge the hotel's brand identity -- increasingly more on
wireless devices. The hotels that frequently engage with consumers on social media and provide mobile-responsive
websites or even apps to streamline the process will maintain repeat guests by showing a genuine understanding and
interest of guests' needs, as well as brand personality and relatability.
Revenue Management 2.0: Adhering to the science of hospitality, revenue management is a constant work in
progress that is now 40 years old. Investing time in fine tuning your revenue management strategy will maximize
profits providing for a larger cushion when the next downturn hits. And don't just go with your gut—invest in new
technology as it is changing rapidly! Take a hard look at who is the most profitable customer and what room types
are in highest demand each and every day. Additionally, make certain your team is accurately forecasting demand!
Sharing Economy and Disruption: No matter how hard some people may fight it, Airbnb, Uber, and the likes are
here. Hotels should innovate and provide quality alternatives with the same appeal to the maximum extent
possible. Mobile/digital check-in, easily accessible and plentiful outlets in all areas, reliable and fast wifi are some
of the amenities desired by those who utilize Airbnb and HomeAway. The hotel industry should not take its cues
from the music and taxi industries that could not embrace change and continue to implode. More disruption is on the
way!
Soft Landing: The party will not go on forever so do not make promises of distributions beyond 2016. Although this
requires careful readings of partnership agreements, it is easy to distribute excess cash given that the good times
are here. However, holding back some of this money is in the best interest of many partnerships because it may
prevent cash calls upon the next downturn or soft landing. From an emotional/psychological standpoint, it is better
to not give too much and not request later on rather than to give more now and request some of it back later.
What is the bottom line? The industry has become largely a science, not an art. Consolidation driven by a need to
scale and technology driven by mobile growth have changed the industry as we knew it. Take advantage of the best
profit year ever in our industry but prepare for a soft landing in the future that will be caused by many of the
aforementioned concerns.

Via Ranjan KHOTEJA
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Travel Agencies Have Finally Embraced Mobile Planning and Booking

Travel Agencies Have Finally Embraced Mobile Planning and Booking | Tourism Innovation | Scoop.it
For a long time, traditional travel agencies resisted entering the mobile arena. But the last few years have seen agencies seeking a solution to streamline

Via Ranjan KHOTEJA
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Fitness Companies Get into the Hotel Business and Other Tidbits from the Global Wellness Summit

Fitness Companies Get into the Hotel Business and Other Tidbits from the Global Wellness Summit | Tourism Innovation | Scoop.it
“The most prestigious international event of its kind.”  That’s how Miguel Torruco Marqués, Mexico City’s Minister of Tourism, referred to the Global Wellness Summit as he welcomed delegates to his city on the opening day of the recent three-day event. “Wellness tourism,” he said,  “can help fight the illnesses of our times, such as stress.” 

Via Roland Schegg
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Hilton Sparks Major Expansion of Charging Stations for Electric Vehicles | Hilton Worldwide Global Media Center

Hilton Sparks Major Expansion of Charging Stations for Electric Vehicles | Hilton Worldwide Global Media Center | Tourism Innovation | Scoop.it
RT @HiltonWorldwide: Our major #EV charging program will be available at 50 U.S. hotels by the end of this year! https://t.co/OguJIeCAPv

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Why You Should Use Your Vacation Time [Infographic]

Why You Should Use Your Vacation Time [Infographic] | Tourism Innovation | Scoop.it
Want to get more done at work? Take a vacation. Seriously.

Via massimo facchinetti
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Smart city, quel enjeu pour l’office de tourisme ?

Smart city, quel enjeu pour l’office de tourisme ? | Tourism Innovation | Scoop.it
Un nouveau rendu d’atelier des rencontres etourisme pour finir cette semaine en douceur : données, smart city, smart destination, start-up, usages, aménagement du terrioire... voilà le programme ! Autour de la table de ce matin du jeudi 22 octobre 2015 des Rencontres etourisme : Philippe Vidal, Maître de conférences à l’Université du Havre, Laurent Queige, Directeur général du Welcome City Lab et Nicolas Castay, directeur du GIP Littoral Aquitain.

Via Roland Schegg, Luis Costa
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Génération du millénaire

Génération du millénaire | Tourism Innovation | Scoop.it
Qu'on l’appelle génération des milléniaux, Y ou Z, les 18 à 34 ans transforment les façons de consommer et de voyager, déstabilisent les milieux de travail et le paysage de l'entrepreneuriat. Apprenez à les connaître pour mieux les rejoindre.

Via Roland Schegg
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Australians choose holiday destinations based on Instagram photos

Australians choose holiday destinations based on Instagram photos | Tourism Innovation | Scoop.it

The opportunity to snap a great photo and post it on Instagram is now a key driver for Australians choosing their next holiday destination, according to travel website Expedia's latest report. Among the report's insights include:

 

Expedia data shows most Instagram users think about potential photos.Half of those surveyed say a digital camera is now essential for travel.Only 7% of Australian travellers deem selfies sticks to be a travel essential.85% of Australian Instagram users choose a country to visit based on what will look good on social media.97% of Australians say they have a bucket list of places they want to visit in the next five years, with Melbourne, Sydney, Hobart, Gold Coast and Perth topping their domestic bucket lists.

 

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Via Tourism Australia
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U.S. travellers think booking direct with brands leads to better prices

U.S. travellers think booking direct with brands leads to better prices | Tourism Innovation | Scoop.it

Some 64% of U.S. travellers think they'll find a better deal on a brand's website versus 15% who trust online travel agencies with finding them the best price. That's one big takeaway from MMGY's 2015 Portrait of American Travellers survey which asked more than 2,800 active U.S. leisure travellers this February about their travel booking preferences, dream destinations and mobile device usage. Other findings of the study include:

 

Only 14% of travellers think booking sites are the most convenient way of booking travel, compared to the 67% who think a brand's site is the most convenient booking option.67% indicate they generally book directly though a brand's website compared to 13% who typically choose booking sites.Millennials, generation Xers, and baby boomers all said direct bookings are how they generally book travel services.

 

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Via Tourism Australia
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The future of food tourism goes beyond the restaurant experience

The future of food tourism goes beyond the restaurant experience | Tourism Innovation | Scoop.it

It's become a challenge to find a city, state or region that hasn't branded itself as a food destination to some extent, and some studies have found one in two millennials consider themselves foodies. There are however, differences between travellers calling themselves fair-weather foodies and those who visit destinations specifically to revel in exclusive and one-on-one experiences with chefs, farmers or craft brewers. Tourism boards caught in between realise that regardless of a traveller's passion point for food, they need to double down on the number of culinary experiences they offer to remain competitive with both types of food tourists. These travellers spend about 18-20% more in destinations for every age group and country of origin. Find out more.


Via Tourism Australia
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Carol Carini's curator insight, December 8, 2015 11:51 AM

Food Travel is a real experience  everyone can enjoy

American Australian Travel Magazine bit.ly/TravelMag

 

Maurice Couture's curator insight, December 16, 2015 4:27 PM

Cet article met en lumière un élément que notre créneau entend explorer davantage: le tourisme gourmand c'est plus qu'une expérience de restauration et concerne plusieurs aspects d'une destination et différents segments de clientèles.

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Big Data et tourisme : pour quoi faire ? - Etourisme.info

Big Data et tourisme : pour quoi faire ? - Etourisme.info | Tourism Innovation | Scoop.it

Le Big Data, cet inconnu… Pour ce faire j’ai compilé quelques articles de référence dont notamment : bien sûr l’article« Big Data » de Wikipedia, « Le Big Data et le data-mining » par Thierry Lombry, Astronome, « Le Big Data à l’écoute de de votre business » sur le site d’IBM, et « 7 définitions de Big Data intéressantes à connaître » par Timo.


Via Roland Schegg
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Hello, Smartband - tech to help when staying at a resort hotel

Hello, Smartband - tech to help when staying at a resort hotel | Tourism Innovation | Scoop.it
The next few years are likely to to see the introduction of all kind of so-called smart devices beyond the existing mobile phone.

Via Ranjan KHOTEJA
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Fribourg région: Be my Guest - Die Gästekarte der 3. Generation

Fribourg région: Be my Guest - Die Gästekarte der 3. Generation | Tourism Innovation | Scoop.it
Ab Januar 2016 erhalten alle Personen, die in der FRIBOURG REGION_ übernachten, eine einzigartige Gästekarte. Diese bietet Zugang zu zahlreichen Vergünstigungen und spontanen Angeboten bei 35 Tourismusdienstleistern des Kantons. Dank der Interaktivität können damit auch die Gästeströme in der Region definiert und analysiert werden. 

Via Roland Schegg
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Roland Schegg's curator insight, December 3, 2015 10:49 AM
Jetzt geht’s los mit der Gästestrombeeinflussung im Sinne von DMO 3.0
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Chinese visitors spending $21m a day in Australia

Chinese visitors spending $21m a day in Australia | Tourism Innovation | Scoop.it

Chinese visitors splashed out an incredible $21 million a day while holidaying in Australia in the year to September, for a total spend of $7.7 billion. The astounding figure surpassed all expectations with Tourism Australia originally forecasting Chinese spending would reach $7.4 billion in 2020. The quarterly snapshot of overseas visitors down under also showed double digit growth in tourists from India, the US, Hong Kong and Singapore, and an overall rise in spending of 13% to $34 billion for the year to September. The weaker currency and the "Bindi factor" are thought to be helping to lure more Americans to Australia following on from the Sunshine Coast teenager's success in the US Dancing with the Stars. Find out more.


Via Tourism Australia
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