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Tourism Innovation
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A Designer's Enlightening Notes

A Designer's Enlightening Notes | Tourism Innovation | Scoop.it

If you ever thought that your work or school notes had to be boring, then take a look at these by Amanda Wright. The London-based user experience designer ope… (Bom Dia!


Via A. Kosuke, Fred Zimny
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Tourism operators warned against buying fake reviews - New Zealand Herald

Tourism operators warned against buying fake reviews - New Zealand Herald | Tourism Innovation | Scoop.it
Auckland stuff.co.nz
Tourism operators warned against buying fake reviews
New Zealand Herald
A number of tourism businesses this week received an email of unknown origin offering as many as 20 false reviews on the TripAdvisor website for $297.

Via Fusion Tourism, ALBERTO CORRERA
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Le top 30 des destinations ski sur Facebook

Le top 30 des destinations ski sur Facebook | Tourism Innovation | Scoop.it

"La France est la première destination mondiale du ski. Mais comment se défendent nos stations et nos destinations de montagne sur les réseaux sociaux ? Les réponses de notre partenaire We Like Travel."


Via Julien Dos Reis Pedro
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The Elements of Transmedia Storytelling Explained

The Elements of Transmedia Storytelling Explained | Tourism Innovation | Scoop.it
Henry Jenkins identified several elements that are part of the fundamental structure of a TS strategy; although originally presented as pairs of elements, these were separated to provide a clear ov...

Via Soraia Ferreira, Hans Heesterbeek
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Place-based messaging could give travel marketers an advantage

Place-based messaging could give travel marketers an advantage | Tourism Innovation | Scoop.it
There's a new place-based messaging app in town, and it could be the bleeding edge that certain brave travel marketers embrace. It's called FlyBy Media.
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REALLY? Enormous Elevator Could Take You To Space

REALLY? Enormous Elevator Could Take You To Space | Tourism Innovation | Scoop.it
Is it time to push the "up" button on the space elevator? A space elevator consisting of an Earth-anchored tether that extends 62,000 miles (100,000 kilometers) into space could eventually provide routine, safe, inexpensive and quiet acce...
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Experiencing vitality of Lowell as creative economy - The Sun

Experiencing vitality of Lowell as creative economy - The Sun | Tourism Innovation | Scoop.it
Experiencing vitality of Lowell as creative economy
The Sun
Cory Atkins says Massachusetts feeds on two things: Innovative economy and creative economy. Believe it or not, Atkins said, the latter has been a lot more stable than the former.
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Seniors Travel Research | My Travel Research and Marketing

Seniors Travel Research | My Travel Research and Marketing | Tourism Innovation | Scoop.it
Seniors Travel Infographic. Want to target a cashed up, time rich travel segment? Look no further than seniors.

Via Tourism Australia
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A creative license to fix the economy - Business Spectator

A creative license to fix the economy - Business Spectator | Tourism Innovation | Scoop.it
A creative license to fix the economy
Business Spectator
One potential source of growth is internationally traded services, currently dominated by tourism and education, but with professional services increasingly part of the mix.
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The open innovation of tourism in Vienna

The open innovation of tourism in Vienna | Tourism Innovation | Scoop.it
Over the years we've seen civic leaders turn to the crowd for a number of things.  For instance leaders in Moscow turned to the crowd for ideas on how they could improve the city last year with the...
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How Millennials Are Changing the Face of Marketing Forever

How Millennials Are Changing the Face of Marketing Forever | Tourism Innovation | Scoop.it
By 2030, Millennials will likely outnumber baby boomers 78 million to 56 million—and they are forming lifelong shopping preferences and habits now. The Reciprocity Principle JANUARY 15, 2014 by Chr...

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MIT Technology Review's List of 50 Smartest Companies for 2014 | MIT Technology Review

MIT Technology Review's List of 50 Smartest Companies for 2014 | MIT Technology Review | Tourism Innovation | Scoop.it
These businesses are setting the pace of innovation. They’re shaking up markets or creating new ones. (At the intersection of technology + business + innovation: Our list of the 50 smartest, world-changing companies.

Via Christian Bartosik
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THE TOP 5 DIFFERENCES BETWEEN CHINESE AND WESTERN TRAVELLERS - Tourism Review

THE TOP 5 DIFFERENCES BETWEEN CHINESE AND WESTERN TRAVELLERS - Tourism Review | Tourism Innovation | Scoop.it
THE TOP 5 DIFFERENCES BETWEEN CHINESE AND WESTERN TRAVELLERS Tourism Review When Western tourists travel to China, they often do so because of the country's ancient history and the many cultural experiences that will await them but it seems that...

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World's Most Advanced Diving Suit Could Lead to a Cure for Cancer

World's Most Advanced Diving Suit Could Lead to a Cure for Cancer | Tourism Innovation | Scoop.it
Researchers are using a new high-tech diving suit to plunge 1,000 feet underwater. If successful, the findings might speed the process of cancer detection.
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L'Allemagne, destination touristique de plus en plus prisée

L'Allemagne, destination touristique de plus en plus prisée | Tourism Innovation | Scoop.it

Longtemps champions des voyages à l'étranger, les Allemands passent de plus en plus leurs vacances en Allemagne, un pays qui attire aussi toujours plus de touristes du monde entier, grâce à Berlin notamment.
"Nous observons ce phénomène depuis plusieurs années. Il a commencé avec la Coupe du Monde 2006 en Allemagne", indique Herbert Lechner, de l'institut allemand d'études de marché Gesellschaft für Konsumforschung (GfK).
"Cet événement crucial a fait apparaître l'Allemagne sous un jour totalement différent", estime le secrétaire général de l'organisation mondiale du tourisme (OMT), Taleb Rifai.


Via Roland Schegg
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The Ultimate Startup Marketing Strategy by Venture Harbour

The Ultimate Startup Marketing Strategy by Venture Harbour | Tourism Innovation | Scoop.it
28 marketing lessons for rapid startup growth from multi award-winning entrepreneur and marketer, Marcus Taylor.
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Organizations work to connect kids and nature - Crookston Daily Times

Organizations work to connect kids and nature - Crookston Daily Times | Tourism Innovation | Scoop.it
Organizations work to connect kids and nature Crookston Daily Times The NW Regional Partnership and its partners in public health, early childhood education, youth development, parks and rec, and resource management, will use storytelling, activity...
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Espagne : la gastronomie a attiré 7, 4 millions de #touristes en 2013

Espagne : la gastronomie a attiré 7, 4 millions de #touristes en 2013 | Tourism Innovation | Scoop.it

Gastronomy has become the new 'chicken that lays golden eggs' of the Spanish economy, and hundreds of young chefs are filling cooking schools, turning gastronomy into a mainstay of the Spanish brand attracting 7.4 million international tourists in 2013 alone. This is 32% more, with an average per person spending of 1,170 euros, according to figures from Turespaña. Gastronomy is important to figure in among the factors affecting the satisfaction of international tourists who visit our country, especially in some destinations, according to the most recent Habitur report conducted by the Institute of Touristic Studies (the IET) which measures the habits of foreign visitors annually.


Via Roland Schegg
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S. Korea unveils 3-year economic innovation plan aimed at raising growth potential

S. Korea unveils 3-year economic innovation plan aimed at raising growth potential | Tourism Innovation | Scoop.it
SEJONG, Feb. 25 (Yonhap) -- South Korea said Tuesday it will reform the country's overall regulatory system over the next three years to remove excessive red tape and bolster slumping corporate investment.
Andrea Rossi's insight:

South Korea's three-year economic innovation plan: health, education, tourism, finance and software were selected as "promising" service-sector areas, which will benefit from deregulation and "swift" and "tailored" support

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Qatar Plans To Invest $45bn In Tourism By 2030 - Gulf Business

Qatar Plans To Invest $45bn In Tourism By 2030 - Gulf Business | Tourism Innovation | Scoop.it
Qatar is planning to increase tourism’s contribution to GDP by 5.1 per cent, up from 2.6 per cent.
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A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | Tourism Innovation | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


Via Giuseppe Mauriello
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Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:07 AM

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

valeriecharron's curator insight, February 26, 2014 6:19 PM

There is no BtoB or BtoC...

Ricardo De Leon's curator insight, March 19, 2014 1:33 AM

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

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Want to know if your destination thriving or declining? Just look at the locals (that's what Airlines do)

Want to know if your destination thriving or declining? Just look at the locals (that's what Airlines do) | Tourism Innovation | Scoop.it

Smart destination development is not just about bringing in the tourists. It’s about improving the destination for the locals as well.  If the development is cool enough to attract locals to spend time and shop there, it’s going to attract visitors. As Roger Brooks puts it: “The tourists follow the lead of the locals.”  If you develop the destination well, it will make the city/town cool enough to keep the young adults from leaving (or get them to move back).  Think farmer’s markets, downtown plazas with concerts, outdoor movies, ice skating, outdoor cafes, great shops and restaurants  – things that breathe life into the downtown.

If the young people leave and the population declines, others take notice… like airlines. In a recent news story.  United announced that it was scaling down its presence at Cleveland Hopkins airport, citing massive annual losses and a population on the decline.   With fewer flights, that means it’s harder for visitors to get to.  It’s a downward cycle.


Via Roland Schegg
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