Tourism Innovation
4.6K views | +0 today
Follow
Tourism Innovation
tourism innovation
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Visit Holland CEO on marketing the country as one big city destination

Visit Holland CEO on marketing the country as one big city destination | Tourism Innovation | Scoop.it

Skift recently interviewed Visit Holland's CEO on efforts to make Holland a city destination rather than a country destination. Between Holland's iconic tulips, its well-known canals and bicycle culture, this small European country certainly isn't unknown to international travellers. However Visit Holland must continuously reinvent incentives in order to move tourists beyond Amsterdam's charm and out into the countryside and other cities. In 2014, the country welcomed 14 million international visitors who spent 10.2 billion euro ($11.5 billion), about 40% of which was spent in Amsterdam alone, the Netherlands' largest city and arguably biggest attraction. Read the interview here.


Via Tourism Australia
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Tourism Australia marketing reflecting demand for experiences

Tourism Australia marketing reflecting demand for experiences | Tourism Innovation | Scoop.it

Tourism Australia's marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attractions. Tourists no longer want a superficial glimpse of a country, but a more in-depth experience. The marketing must reflect that trend, forming the backbone of Tourism Australia's indigenous campaign. The film, the be distributed internationally and domestically through state and territory tourism agencies, will aim to shed misconceptions that indigenous product can only be found in 'hot, dry and dusty' places. Click here to view the video. 


Via Tourism Australia
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Luxury Travel Consumers Willing to Pay to Experience Local Flavor

Luxury Travel Consumers Willing to Pay to Experience Local Flavor | Tourism Innovation | Scoop.it
Luxury travel customers are looking to experience things off the beaten path and vacationing in curated homes provide that custom ambiance.
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Why Does the $7.6T Global Travel Industry Ignore Single Parents?

Why Does the $7.6T Global Travel Industry Ignore Single Parents? | Tourism Innovation | Scoop.it
As a single mom, Kayt Sukel traveled with her kid. A lot. The freelance science writer and partner at TravelSavvyMom and her son, now 10, have visited more than 25 countries -- and a whole lot of resorts, hotels, airlines and tours. Sukel is often frustrated by the lack of options for [...]
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Ireland’s top 15 tourism towns named

Ireland’s top 15 tourism towns named | Tourism Innovation | Scoop.it
Fáilte Ireland announces shortlist of towns and villages considered for its 2015 Tourism Towns Awards.
more...
No comment yet.
Rescooped by Andrea Rossi from Hotel and Luxury Industry
Scoop.it!

How the hospitality industry is embracing the Internet of Things

How the hospitality industry is embracing the Internet of Things | Tourism Innovation | Scoop.it
One industry that is capitalizing greatly from the Internet of Things is hospitality.

Via Ranjan KHOTEJA
more...
No comment yet.
Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination | Tourism Innovation | Scoop.it

When thinking about the Caribbean, it's often the larger islands of the Barbados, Jamaica and Puerto Rico that come to mind. This is one of the challenges faced by the Caribbean Tourism Organisation, where the mission is to market the region as one destination and make sure the household name destinations don't claim the largest slices of its marketing budget. While it's not clear to what extent this happens the region as a whole had a record year for tourist arrivals in 2014 and so far this year has seen more records. The Caribbean welcomed 26.3 million visitors in 2014, a 5.6% increase over the previous year. Skift recently interviewed the CEO of the Caribbean Tourism Organisation to talk about visitor arrivals, air capacity growth to the region and the impact of Cuba thawing relations within the U.S. Click here to read the interview.


Via Tourism Australia , ALBERTO CORRERA
more...
No comment yet.
Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

China's tech-savvy millennials cruise into the spotlight

China's tech-savvy millennials cruise into the spotlight | Tourism Innovation | Scoop.it
hotels.com has released the fourth version of its annual Chinese International Travel Monitor, showing how millennials in China are travelling overseas.

Via ALBERTO CORRERA
Andrea Rossi's insight:

Dedicated micro-site: http://www.citm2015.com/introduction/

Report link: http://www.citm2015.com/pdf/hcom-citm-report-2015-inter.pdf

 

more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Japan's hospitals weigh overseas branches, medical tourism in search for profit | The Japan Times

Japan's hospitals weigh overseas branches, medical tourism in search for profit | The Japan Times | Tourism Innovation | Scoop.it
Affluent foreigners represent attractive market, but Japan's health care industry is inexperienced in reaching out to foreigners.
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Repository of National Tourism Master and Marketing Plans – Update: May 2015: Default Book Series

Repository of National Tourism Master and Marketing Plans – Update: May 2015: Default Book Series | Tourism Innovation | Scoop.it
Andrea Rossi's insight:

http://www.e-unwto.org/doi/pdf/10.18111/9789284416783

 

more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Case Study: Vienna City Destination Branding and Brand Image

Case Study: Vienna City Destination Branding and Brand Image | Tourism Innovation | Scoop.it
Bernhard Klein reflects on the city destination branding of Vienna, Austria, how existing brand image and preconceptions influenced Vienna's brand strategy.
more...
No comment yet.
Rescooped by Andrea Rossi from HOTEL INVESTMENT NEWS
Scoop.it!

Five people who helped pioneer eco tourism - The Australian Financial Review

Five people who helped pioneer eco tourism - The Australian Financial Review | Tourism Innovation | Scoop.it
Setting up the foundations for eco luxury wasn't smooth sailing for these five individuals.

Via HOTEL INVESTMENT NEWS
more...
No comment yet.
Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom | Tourism Innovation | Scoop.it

Via ALBERTO CORRERA
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

The new way for tourism bureaus to measure their effectiveness

The new way for tourism bureaus to measure their effectiveness | Tourism Innovation | Scoop.it

DMAI has collected data from 327 tourism bureaus in 36 countries in early 2014 to collate the most significant travel consumer trends and the top DMO strategies designed to exploit these trends. The trends and strategies were culled into three opportunities that DMOs could embrace to elevate their effectiveness:

 

A shift toward two-way digital communications and social media execution.Better destination-specific branding strategy and product development for both leisure and meetings markets.More strategic collaboration with economic development organisations to pool intelligence and resources.

 

These three transformational opportunities revolve around social selling, experiential marketing and a more sophisticated business model. Find out more.


Via Tourism Australia
more...
No comment yet.
Rescooped by Andrea Rossi from management tourism
Scoop.it!

Noisy guests and stuffy rooms targeted with automatic technology for hotels

Noisy guests and stuffy rooms targeted with automatic technology for hotels | Tourism Innovation | Scoop.it
Radisson Hotels is starting to install technology in rooms to help hotel owners manage disturbances experienced by guests.

Via luc Vandendriessche
more...
No comment yet.
Rescooped by Andrea Rossi from Destination Management Issues
Scoop.it!

The 20 Trends Destinations Need to Understand to Compete for Tourists

The 20 Trends Destinations Need to Understand to Compete for Tourists | Tourism Innovation | Scoop.it
The 100th annual Destination Marketing Association International (DMAI) conference took place this week at ARIA Resort & Casino Las Vegas, bringing tog

Via Roland Schegg
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Vivid Sydney wins international award

Vivid Sydney wins international award | Tourism Innovation | Scoop.it
Minister for Trade, Tourism and Major Events Stuart Ayres said Vivid Sydney won the Gold Award in the Marketing – State Government Destination category, recognising State or city tourism organisations.
more...
No comment yet.
Rescooped by Andrea Rossi from Travel
Scoop.it!

Lonely Planet's Top Destination for 2015 Is Having Trouble Attracting Visitors

Lonely Planet's Top Destination for 2015 Is Having Trouble Attracting Visitors | Tourism Innovation | Scoop.it
Singapore was ranked as Lonely Planet’s top 2015 destination. That hasn’t helped the island draw more tourists so far this year. Marina Bay Sands, the casi

Via Ranjan KHOTEJA
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Which country has the world's best reputation?

Which country has the world's best reputation? | Tourism Innovation | Scoop.it

Reputation Institute has just released its sixth annual 'Country RepTrak' report, of what it calls 'The World's Most Reputable Countries.' The tool measures the reputation of 55 countries with the highest GDPs, based on an online panel of 48,000 consumers. The report examines 16 attributes for each nation, including physical beauty, safety and technological advancement. Given these criteria, Australia has been ranked in fifth position, maintaining its ranking in the top 10 positions across the survey's history. Find out more.


Via Tourism Australia
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

As solo travel grows, companies offer more packages, deals

As solo travel grows, companies offer more packages, deals | Tourism Innovation | Scoop.it
Tour and cruise companies cater to the increasing number of people traveling alone, with some dropping surcharges.
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

New plan to drive tourists beyond London - News stories - GOV.UK

New plan to drive tourists beyond London - News stories - GOV.UK | Tourism Innovation | Scoop.it
Government will boost tourism across the UK through new five point plan
Andrea Rossi's insight:

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/446167/Tourism_-_A_Five_Point_Plan.pdf

more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Barcelona Rebranding - City Branding Case Study

Barcelona Rebranding - City Branding Case Study | Tourism Innovation | Scoop.it
In this case study, city branding expert Juan Carlos Belloso reflects on Brand Barcelona, its rebranding as city of talent, entrepreneurship & innovation.
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Is space tourism travelling faster than space law?

Is space tourism travelling faster than space law? | Tourism Innovation | Scoop.it
Kent, UK (SPX) Jun 25, 2015 -
Space tourism is fast becoming the new frontier in the transportation business. Driven by profit-making private venture capital, the push to offer customers some direct or indirect experience with s
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

The City Using Its Tourism Board to Lure Young Professionals to Relocate

The City Using Its Tourism Board to Lure Young Professionals to Relocate | Tourism Innovation | Scoop.it
A major trend among destination marketing organizations (DMOs) today involves partnering more with their regional economic development organizations to ent
more...
No comment yet.