Tourism Innovation
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The Elements of Transmedia Storytelling Explained

The Elements of Transmedia Storytelling Explained | Tourism Innovation | Scoop.it
Henry Jenkins identified several elements that are part of the fundamental structure of a TS strategy; although originally presented as pairs of elements, these were separated to provide a clear ov...

Via Soraia Ferreira, Ph.D., Hans Heesterbeek
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Tourism Innovation
tourism innovation
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Singapore Tourism Board crowdsourcing innovative solutions to address key issues in hotel and travel agent industries

Singapore Tourism Board crowdsourcing innovative solutions to address key issues in hotel and travel agent industries | Tourism Innovation | Scoop.it
The Singapore Tourism Board (STB) announced a Call-for-Proposal (CFP) for two Tourism Innovation Challenges, one targeted at hotels and the other at travel agents. The challenges seek to crowdsource innovative solutions to address key issues and opportunities in the hotel and travel agent (TA) industries. Mr. Lionel Yeo, Chief Executive of STB had revealed the plans for the challenge at the Tourism Industry Conference on April 13. The Tourism Innovation Challenges aim to take forward the business transformation, technology adoption and manpower optimisation agenda on . . .
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The rise of multi-destination travellers

The rise of multi-destination travellers | Tourism Innovation | Scoop.it

In what is known as the experience economy, travellers are looking for more than just one holiday destination. A third of the 2.5 million Australians who went overseas on their last trip visited multiple destinations looking to find and capture new experiences. These experience economy travellers were intent on experiencing the local culture (85 per cent of them). And they're prepared to spend more and stay away long to ensure their desire for a rich experience is met. Comfort is a key part of the holiday experience for experience economy travellers: they're almost six times more likely than average to travel on a cruise ship for at least some of their holiday and more than three times as likely to stay in luxury five-star accommodation. Find out more. 


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Enosocial's curator insight, May 23, 6:16 AM

Multi-destinations travellers...

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How VisitScotland is transforming the traditional tourist body

How VisitScotland is transforming the traditional tourist body | Tourism Innovation | Scoop.it
In today's crowded travel market, promoting a city as the ideal destination can be a hard enough sell. Promoting an entire country takes it to a whole new level.

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European multi-generational travel trends

European multi-generational travel trends | Tourism Innovation | Scoop.it
A new study commissioned by Expedia Media Solutions explores the motives and behaviors of British, French and German travelers across multiple generations as they research, plan and book trips online.

Via Roland Schegg
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How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap | Tourism Innovation | Scoop.it
How we discover, dream, and plan vacations has changed radically as print has given way to digital and desktop gave way to mobile. Lost in much of this are

Via Wendy Forbes
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Agi Anderson's curator insight, May 18, 11:24 PM
We are setting plans in motion to shoot more video to remain relevant in the digital world. Glad we provide a digital magazine to keep people in the know. Curating for content does take time, put the pay offs make it worth the time it takes.
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5 ways to build customer loyalty

5 ways to build customer loyalty | Tourism Innovation | Scoop.it

Customer loyalty is important in all industries, but especially to travel, where the need for repeat business, word of mouth marketing and growth in bookings is critical to building a strong workplace. According to research conducted by West, 68 per cent of customers leave because they feel brands do not care about them, and acquiring new customers is 500 per cent more expensive than keeping old ones. West has created an infographic including tips for building customer loyalty, including:

 

Deliver unexpected rewards.Start and end strong.Create a social identity.Let customers share rewards.Show customers you share their values.

 

Additionally, customers value communication, providing information before they ask for it, the chance to provide feedback, and dealing with agents who come equipped with knowledge of all their previous interactions with the company. Find out more.


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FREE Report: Building Brand Love and Loyalty in Luxury Hospitality

FREE Report: Building Brand Love and Loyalty in Luxury Hospitality | Tourism Innovation | Scoop.it
Get Your FREE Report! This Skift Trends Report, produced in partnership with International Luxury Travel Market (ILTM), explores the many disruptions in lu
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4 profils de voyageurs asiatiques | Veilletourisme.ca

4 profils de voyageurs asiatiques | Veilletourisme.ca | Tourism Innovation | Scoop.it
Qu’il parte à la découverte du monde, de lui-même ou des autres cultures, le touriste asiatique a de nombreux visages. Découvrez 4 profils de ses voyageurs.

Via Roland Schegg, Sébastien Lion
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Ranking Customer Satisfaction With Airlines, Hotels and Online Travel Agencies

Ranking Customer Satisfaction With Airlines, Hotels and Online Travel Agencies | Tourism Innovation | Scoop.it
When it comes to customer satisfaction, it’s clear that American consumers have different sets of expectations for airlines, hotels, and online travel services.

That’s the message delivered by the results of the annual American Customer Satisfaction Index (ACSI) report, which is based on interviews with thousands of U.S. consumers over a 12-month period ending in March 2017.

Via Roland Schegg
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Tourism boards and the use of 360-degree destination videos

Tourism boards and the use of 360-degree destination videos | Tourism Innovation | Scoop.it

Whether it's in a Facebook newsfeed or on a trade show floor, 360-degree videos have been increasing in numbers over the past two years. Tourism boards and convention bureaus see potential in these videos but are still learning how to best present them to travellers. Since YouTube and Facebook began letting users upload 360-degree videos in 2015, with Facebook adding such videos on mobile last year, brands have more channels to push 360-videos to travellers for trip planning and inspiration. Still, some brands aren't convinced that travellers have enough understanding of how to view 360-videos on their own and are experimenting with virtual reality headsets to showcase these videos at consumer and travel industry events. Find out more.


Via Tourism Australia , ALBERTO CORRERA
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Paris's Grand Plans to Make a Tourist HOTspot More Appealing to Locals

Paris's Grand Plans to Make a Tourist HOTspot More Appealing to Locals | Tourism Innovation | Scoop.it
Given its incredible history, the Île de la Cité really should be more enticing than it is. An island in the heart of Paris that splits the river Seine like an elaborate galleon blown upstream, it has been inhabited for over 2,000 years. It houses two of Europe’s most beautiful churches—Notre Dame Cathedral and the Sainte Chapelle—one of the world’s best preserved renaissance bridges, and the former prison of Marie Antoinette. Despite this sheer tonnage of beauty and memory, the island still retains a perplexingly arid atmosphere, with little street life beyond the tourists in transit.

That could now be set to change. As the final gesture of his term, France’s President François Hollande has made a revamp of the Île de la Cité one of his key legacy projects. The plan, by architect Dominique Perrault, is detailed in an exhibition that opened at the Conciergerie last week. Still at the conceptual stage, it would see the island effectively redesigned to make it more vibrant and pedestrian friendly, giving visitors more things to see there, and, above all, providing a host of new facilities that would make the place more attractive to ordinary Parisians.

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The traveller’s path to destination selection

The traveller’s path to destination selection | Tourism Innovation | Scoop.it

A new study from Expedia Media Solutions and comScore reveals trends in how American, British and Canadian travellers choose a destination. The study shows that travellers frequently begin the planning and research process with more than one destination in mind. There are many factors that can influence where travellers book a trip, from recommendations, social media images, travel information sites and much more. Across the board in all three regions studied, online travel agencies and recommendations from friends and family are the leading resources for selecting a destination. The potential for advertising to influence destination decisions is significant as many consumers keep several locations in mind until the end of their purchase cycle. Find out how travel marketers can connect their brand with shoppers throughout the purchase path.


Via Tourism Australia
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Peter Lagreca's curator insight, March 24, 11:24 AM
Traveling is a great thing to do and when it comes time to pick a place to go it seems friends and family are the biggest influencers.

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The Airbnb effect on hotels - experiences, tech provision and convergence

The Airbnb effect on hotels - experiences, tech provision and convergence | Tourism Innovation | Scoop.it
In less than a decade the twenty-something founders of Airbnb have gone from selling politics-themed cereal, back in 2007, to raising $850 million on a $30 billion valuation.
In short: Airbnb is the poster child of millennial innovation.

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Millennials influenced as much by YouTube as web reviews for travel decisions

Millennials influenced as much by YouTube as web reviews for travel decisions | Tourism Innovation | Scoop.it
Young travellers find themselves motivated by video content and online reviews in equal measures when selecting products for a trip.
Research by Phocuswright found that the influence on an 18 to 34-year-old’s travel decisions in both categories (both web reviews and videos) came in at about 30%, compared to those influenced by pictures and videos by friends or travel brands.

Via Roland Schegg
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Travel habits of Americans: 87 per cent haven't yet messaged with a travel brand

Travel habits of Americans: 87 per cent haven't yet messaged with a travel brand | Tourism Innovation | Scoop.it

Perhaps surprisingly, Americans and travel companies have both been slow to embrace messaging on Facebook or other platforms, according to a new Skift poll using Google Consumer Surveys. According to the poll, 87 per cent of Americans have never communicated with a travel provider such as a hotel or airline using a messenger app such as Facebook Messenger or Whatsapp. Only about four per cent of the population says they have chatted with a travel brand at least a few times on a messaging app. Only about eight per cent of respondents say they have communicated with a travel provider once or twice using a messaging app. Find out more. 


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No One Is More Into the Sharing Economy than Millennials - eMarketer

No One Is More Into the Sharing Economy than Millennials - eMarketer | Tourism Innovation | Scoop.it
Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy.

March 2017 data from Maru/Matchbox, which surveyed 1,000 adult internet users in North America, found that millennials participate in many aspects of the sharing economy at a greater level than older respondents.

Millennials were almost three times as likely to use a space to stay, like Airbnb, or use professional services, like tax preparation, than people ages 35 and older.

Via Roland Schegg
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Indaba 2017: South Africa promises Good Times in a Box

Indaba 2017: South Africa promises Good Times in a Box | Tourism Innovation | Scoop.it
South African Tourism is set to launch a revolutionary, world-first product – called Good Times in a Box – to stimulate domestic tourism. The product, introduced at Indaba, aims to make travel more accessible to the potentially lucrative domestic market, which remains relatively untapped.
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Tourisme Spatial : 9 projets ambitieux à (re)découvrir

Tourisme Spatial : 9 projets ambitieux à (re)découvrir | Tourism Innovation | Scoop.it
De SpaceX à Airbus, les entreprises spatiales et aérospatiales sont en voie de développer le secteur du Tourisme Spatial de façon inédite. Dès cette année, les touristes de l’espace les plus courageux (et les plus aisés) pourront monter à bord de toutes sortes de vaisseaux spatiaux pour des expériences hors du commun. Pour l’instant, les vols suborbitaux sont les plus sollicités mais prochainement, il sera possible pour des touristes de survoler la Lune et même d’orbiter autour de Mars… 


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Second Global Report on Gastronomy Tourism | UNWTO Affiliate Members

Second Global Report on Gastronomy Tourism | UNWTO Affiliate Members | Tourism Innovation | Scoop.it
UNWTO - Affiliate Members Global Reports, Volume sixteen

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Eve-Line Boulle's curator insight, May 9, 5:03 AM
"Gastronomy is a fashionable trend, a hobby for thousands, and one of the main reasons for many to travel. People seek to experience food in the same way that they seek out other elements of different cultures like art, music and architecture.
Dowload PDF : http://cf.cdn.unwto.org/sites/all/files/pdf/gastronomy_report_web.compressed.pdf
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Four ways wearable tech could benefit travel companies and customers

Four ways wearable tech could benefit travel companies and customers | Tourism Innovation | Scoop.it
There's a new wearable revolution afoot, and it's got nothing to do with your wrist. It's called "woven technology," and it could be good for travel
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How do emotions impact holiday planning?

How do emotions impact holiday planning? | Tourism Innovation | Scoop.it

Five Australian families were studied while holidaying in Singapore wearing EEG headsets that measured their emotional responses. The headsets captured the brain's electrical activity to measure emotional responses of 'fun', 'happiness', 'stress', 'interest', 'excitement' and 'relaxation.' There were five key findings from the study, including:

 

Family members were happiest in places that were unique to the destination.Food is a holiday highlight and experience in itself.The best things in life are free - families measured high positive readings in activities that didn't cost anything.Parents may be surprised to know there is no need to avoid galleries and education-based experiences, children enjoy them.

 

The perfect family holiday had two key components:

Families should immerse themselves in the destination's culture, whether that be exploring the cultural precincts or trying the local cuisine.Families should visit iconic style activities which produce intense happiness and satisfaction.
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Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea | Tourism Innovation | Scoop.it
Last week we launched the latest report in our Skift Research service, The State of Destination Marketing 2017 accompanied by our comprehensive Data Sheet:

Via Roland Schegg
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Four new trends impacting upon APAC hoteliers

Four new trends impacting upon APAC hoteliers | Tourism Innovation | Scoop.it

Sabre has released another megatrends report, this time looking at what hotels can learn from consumer behaviour in the Asia-Pacific. It commissioned TrendWatching, a global consumer insights business to carry out the research. The report explains the trends reshaping the region and why hoteliers must adjust to a new reality. The trends include:

 

Ubitech - the ever-greater pervasiveness of technology.Local love - the importance of local context.Betterment - the universal quest for self-improvement.Infolust - the need for relevant and actionable insights.  

 

Click here to download the report.


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Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development

Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development | Tourism Innovation | Scoop.it
When destinations go viral, tensions between locals and visitors can run high. Promoting local food systems can up the ante for residents by maximizing the economic impact of tourism dollars. Building a deeper narrative around local food and culture can also create more fulfilling experiences for the right kind of tourist.

Via Roland Schegg
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Wellness Tourism Means Secondary Activities For Most Global Travelers

Wellness Tourism Means Secondary Activities For Most Global Travelers | Tourism Innovation | Scoop.it
As more brands design properties and programs with the health-conscious traveler in mind, they should remember that many guests want wellness to be only one aspect of their stay rather than the main attraction.

Via Roland Schegg
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Peter Lagreca's curator insight, March 24, 11:27 AM
Most people travel to relax but some want to mix in activities that keep them healthy.