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Tourism Innovation
tourism innovation
Curated by Andrea Rossi
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Travellers say that brands don't know them like they should

Travellers say that brands don't know them like they should | Tourism Innovation | Scoop.it

More than 50% of business and leisure travellers don't want to share personal information with travel brands or have companies track their locations - yet some of these travellers also expect offers that are location-based and tailored to their interests and needs. Many travellers still feel that they're giving up their personal information rather than sharing it with brands because they don't see any valuable returns, evident in a marketing report from Boxever, a travel marketing company. The company surveyed more than 500 U.S. business and leisure travellers aged 18 and older, with 74% of respondents aged 35 and older. Leisure travellers accounted for 81% of respondents. About 56% of respondents said they don't want to share their information with brands, while 61% said they want offers targeted to where they are and what they're doing. Find out more.


Via Tourism Australia
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Panos Fotiadis's curator insight, August 3, 4:19 AM

The contradictory behavior of travelers...

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Etihad boss hails innovation and consumer choice

Etihad boss hails innovation and consumer choice | Tourism Innovation | Scoop.it
Etihad Airways president and chief executive, James Hogan, has highlighted the importance of consumer choice and innovation as the fundamental drivers of competition in the international airline industry.
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Tourism Australia Loads up on Content for Aboriginal Travel Campaign

Tourism Australia Loads up on Content for Aboriginal Travel Campaign | Tourism Innovation | Scoop.it
Tourism Australia launched its new "Aboriginal Australia: Our Country is Waiting for You" digital content campaign this month, centered around a three-minu
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Skift Manifesto on the Future of Travel in 2020

Skift Manifesto on the Future of Travel in 2020 | Tourism Innovation | Scoop.it
Skift is three years old today. July 30, 2012 seems like eons ago from where we are today, for us immersed in the vastness of one of the world's most excit

Via luc Vandendriessche
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Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus

Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus | Tourism Innovation | Scoop.it
The primary role of tourism bureaus is to choreograph the overall destination experience, because with all of the talk about Google, Uber, and TripAdvisor,
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Two Free Skift Reports: Traveler Psychology and Shopping Cart Abandonment

Two Free Skift Reports: Traveler Psychology and Shopping Cart Abandonment | Tourism Innovation | Scoop.it
This series looks at the driving factors behind travel purchasing behavior, from the intricacies of ecommerce and user experience design to the psychological factors that drive consumer interest.

Via Roland Schegg
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Oculus Rift is letting travelers experience destinations in a whole new way before they visit

Oculus Rift is letting travelers experience destinations in a whole new way before they visit | Tourism Innovation | Scoop.it
Thomas CookA trial run of Thomas Cook's Oculus tours.Oculus Rift, the virtual reality company that Facebook bought for $2 billion last year, has become the
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Visit Scotland lend support to Helensburgh businesses | Helensburgh & Lomond | News | Helensburgh Advertiser

Visit Scotland lend support to Helensburgh businesses  | Helensburgh & Lomond | News | Helensburgh Advertiser | Tourism Innovation | Scoop.it
THE head of VisitScotland spoke to local businesses about the challenges they face in a competitive tourism industry, during a recent visit to Loch Lomond.
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Une bonne saison estivale pour la destination France cette année

Une bonne saison estivale pour la destination France cette année | Tourism Innovation | Scoop.it
C’est une bonne nouvelle pour l’économie nationale, le tourisme générant de 7 % à 8 % du PIB : la saison estivale 2015 en France...

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luc Vandendriessche's curator insight, July 28, 5:26 AM

Les français en vacance en France.

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Visit Holland CEO on marketing the country as one big city destination

Visit Holland CEO on marketing the country as one big city destination | Tourism Innovation | Scoop.it

Skift recently interviewed Visit Holland's CEO on efforts to make Holland a city destination rather than a country destination. Between Holland's iconic tulips, its well-known canals and bicycle culture, this small European country certainly isn't unknown to international travellers. However Visit Holland must continuously reinvent incentives in order to move tourists beyond Amsterdam's charm and out into the countryside and other cities. In 2014, the country welcomed 14 million international visitors who spent 10.2 billion euro ($11.5 billion), about 40% of which was spent in Amsterdam alone, the Netherlands' largest city and arguably biggest attraction. Read the interview here.


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Tourism Australia marketing reflecting demand for experiences

Tourism Australia marketing reflecting demand for experiences | Tourism Innovation | Scoop.it

Tourism Australia's marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attractions. Tourists no longer want a superficial glimpse of a country, but a more in-depth experience. The marketing must reflect that trend, forming the backbone of Tourism Australia's indigenous campaign. The film, the be distributed internationally and domestically through state and territory tourism agencies, will aim to shed misconceptions that indigenous product can only be found in 'hot, dry and dusty' places. Click here to view the video. 


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Luxury Travel Consumers Willing to Pay to Experience Local Flavor

Luxury Travel Consumers Willing to Pay to Experience Local Flavor | Tourism Innovation | Scoop.it
Luxury travel customers are looking to experience things off the beaten path and vacationing in curated homes provide that custom ambiance.
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Why Does the $7.6T Global Travel Industry Ignore Single Parents?

Why Does the $7.6T Global Travel Industry Ignore Single Parents? | Tourism Innovation | Scoop.it
As a single mom, Kayt Sukel traveled with her kid. A lot. The freelance science writer and partner at TravelSavvyMom and her son, now 10, have visited more than 25 countries -- and a whole lot of resorts, hotels, airlines and tours. Sukel is often frustrated by the lack of options for [...]
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Luxury Active Travel With Backroads: Expertly Guided Bikes, Hikes and More

Luxury Active Travel With Backroads: Expertly Guided Bikes, Hikes and More | Tourism Innovation | Scoop.it
When Backroads started in 1979, the upscale active travel concept was largely unknown in this country. More than 35 years later, Backroads is the best-known such outfitter in the US, if not the world.
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Tourism New Zealand Reveals New Brand Evolution And Campaign - B&T

Tourism New Zealand Reveals New Brand Evolution And Campaign - B&T | Tourism Innovation | Scoop.it
Tourism New Zealand’s new ’100% Pure New Zealand’ brand evolution will launch alongside its North Island Touring campaign, ‘Everyday a different journey’ this month. Promoted across Australia’s Eastern Sea Board, the campaign delivers seamless messaging and visuals across multiple touch points including TV, outdoor, digital, social media and a dedicated site. The campaign, which runs until the …
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Big Data unravels best time to target travellers with marketing [INFOGRAPHIC]

Big Data unravels best time to target travellers with marketing [INFOGRAPHIC] | Tourism Innovation | Scoop.it
More fuel for the marketer's engine with some major crunching of numbers to understand the differences in the booking behaviour of travellers.

Via luc Vandendriessche
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Understanding the Shopping Habits of Business Travelers

Understanding the Shopping Habits of Business Travelers | Tourism Innovation | Scoop.it
U.S. business travelers make more money than the average American, and stand at the online intersection of hotel and airline loyalty programs and the non-travel brands seeking to influence their shopping behaviors.

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Tourisme: début d'été difficile malgré la météo

Tourisme: début d'été difficile malgré la météo | Tourism Innovation | Scoop.it
Les premiers ressentis de la saison estivale sont mitigés. Si les Suisses répondent présents, les touristes européens semblent avoir modifié leurs habitudes à cause du franc fort. Seules les...

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luc Vandendriessche's curator insight, July 29, 3:25 AM

premiers retours du début juillet en Valais suisse.

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European Commission Launches EU Strategy For The Alpine Region

European Commission Launches EU Strategy For The Alpine Region | Tourism Innovation | Scoop.it
Tuesday the European Commission officially launched the EU Strategy for the Alpine Region (EUSALP), the fourth EU macro-regional strategy. More than70 million citizens will reap the benefits of a closer cooperation between regions and countries in terms of research and innovation, SME support, mobility, tourism, environmental protection and energy resources management.
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Tourism chiefs seek ideas from LGBT community for measuring tourist behavior

Tourism chiefs seek ideas from LGBT community for measuring tourist behavior | Tourism Innovation | Scoop.it
In a competition with prizes worth 22,000€ ($24,000), the Gay European Tourism Association has teamed up with the Lisbon MBA and the Portuguese Tourism Board to find new ideas and technologies for measuring the behavior of holiday makers when they visit countries and cities. The competition is
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Tourism tipped to overtake coal as Australia's second-biggest export

Tourism tipped to overtake coal as Australia's second-biggest export | Tourism Innovation | Scoop.it

After a sharp depreciation of the Australian dollar and a related drop in the price of key commodities, it looks like Australia's long-awaited transition away from mining-related infrastructure development is well under way. According to Barclays, the value of non-mining, non-farm exports has climbed 7% in the past 12 months, and services such as tourism are leading the way. So while miners are shipping more volume than ever to make up the price shortfall, Australia is looking increasingly cheap to holidaymakers, students and business groups from China, the US and Europe. Their currencies are, respectively stable, relatively strong and resilient against the odds.  If this trend of growth continues, tourism will have replaced coal as Australia's No. 2 export earner, behind iron ore. Find out more.


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The new way for tourism bureaus to measure their effectiveness

The new way for tourism bureaus to measure their effectiveness | Tourism Innovation | Scoop.it

DMAI has collected data from 327 tourism bureaus in 36 countries in early 2014 to collate the most significant travel consumer trends and the top DMO strategies designed to exploit these trends. The trends and strategies were culled into three opportunities that DMOs could embrace to elevate their effectiveness:

 

A shift toward two-way digital communications and social media execution.Better destination-specific branding strategy and product development for both leisure and meetings markets.More strategic collaboration with economic development organisations to pool intelligence and resources.

 

These three transformational opportunities revolve around social selling, experiential marketing and a more sophisticated business model. Find out more.


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Noisy guests and stuffy rooms targeted with automatic technology for hotels

Noisy guests and stuffy rooms targeted with automatic technology for hotels | Tourism Innovation | Scoop.it
Radisson Hotels is starting to install technology in rooms to help hotel owners manage disturbances experienced by guests.

Via luc Vandendriessche
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