Tourism Innovation
Follow
Find
3.3K views | +0 today
 
Rescooped by Andrea Rossi from Tourism : Maps
onto Tourism Innovation
Scoop.it!

Old maps become 3D virtual worlds

Old maps become 3D virtual worlds | Tourism Innovation | Scoop.it

The British Library has challenged video game design students to turn old maps and engravings from its collection into virtual worlds.

  


Via Tourism:Collaterals
more...
No comment yet.

From around the web

Tourism Innovation
tourism innovation
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Rescooped by Andrea Rossi from Marketing and Lead Generation
Scoop.it!

It’s All About Engagement in the Next Era of Marketing

It’s All About Engagement in the Next Era of Marketing | Tourism Innovation | Scoop.it
When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi, but only recently did I discuss your opinions on the future of marketing. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement.

But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research—engagement.

Every marketing team’s goals are to bring in new customers, grow their lifetime value and convert them into brand advocates who can influence their network to become new customers. But today’s constantly-connected world of digital, social and mobile has changed the way customers behave— and, consequently, how brands need to speak to their customers and prospects. As brands evolve, they’re learning that engagement is the critical next step. If they’ve not already started, brands are starting to shift from an era of mass marketing and advertising—where we talk at people for a single moment in time—to an era of engagement marketing where we begin to take time to learn more about our customers on a personal, individual level and engage with them over a lifetime.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Digital Delights - Digital Tribes
Scoop.it!

What Are the Required Skills for Today’s Digital Workforce?

What Are the Required Skills for Today’s Digital Workforce? | Tourism Innovation | Scoop.it
As I spend a great deal of time every year looking at the latest technological advances for the enterprise, I’ve noticed a trend in recent years that’s long been true but is clearly markedly accelerating. That trend is that technology has officially pulled well ahead of the workplace skills of even the most proactive manager …

Via Ana Cristina Pratas
more...
Lee SCHLENKER's curator insight, February 24, 2:34 AM

"0rganizations struggle mightily these days with digital change and transformation, and often not getting very far."

Rescooped by Andrea Rossi from Tourism Social Media
Scoop.it!

Is dark social destroying your travel marketing strategy?

Is dark social destroying your travel marketing strategy? | Tourism Innovation | Scoop.it
Dark social is digital sharing of content that is untraceable using traditional tracking methods. So is it destroying your travel marketing strategy?

Via Wendy Forbes
more...
No comment yet.
Rescooped by Andrea Rossi from Public Relations & Social Media Insight
Scoop.it!

Digital Body Language of eCommerce Shoppers | Infographic

Digital Body Language of eCommerce Shoppers | Infographic | Tourism Innovation | Scoop.it

There are no sales guys and zero face time with the customer. Hence, no scope to study buying signals. However, customers still reveal a lot through their ‘digital’ body language – browsing, clicking, scrolling, filtering, etc.Identifying a pattern in their behavior, and leveraging it is not an uphill task. In fact, there are some specific kinds of online visitors any ecommerce website usually gets. The infographic below will describe you various visitors that as an ecommerce store you will receive. Plus, their digital body language, their whole journey of shopping....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 20, 9:48 AM

Seeing digital buyers' footprints.

Rescooped by Andrea Rossi from Médias sociaux et tourisme
Scoop.it!

Veille info tourisme - Attirer les grands événements mondiaux en France

Veille info tourisme - Attirer les grands événements mondiaux en France | Tourism Innovation | Scoop.it

Via SL
more...
No comment yet.
Rescooped by Andrea Rossi from Médias sociaux et tourisme
Scoop.it!

Belle sélection d'articles et de contenus à propos de la e-reputation hôtelière et touristique

Belle sélection d'articles et de contenus à propos de la e-reputation hôtelière et touristique | Tourism Innovation | Scoop.it
Community Management pour le Tourisme ou l'hôtellerie & gestion de leur EReputation par les réseaux sociaux, les commentaires clients & informations en ligne.

Via Thomas Yung, Nicolas Graeff, Gengembre Dominique, SL
more...
No comment yet.
Rescooped by Andrea Rossi from Travel Tech and Innovation
Scoop.it!

5 Ways to Target Millennials and Generation Z Online

5 Ways to Target Millennials and Generation Z Online | Tourism Innovation | Scoop.it
Millennials (current 21 - 35ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first two genera

Via Luis Costa
more...
No comment yet.
Rescooped by Andrea Rossi from Pervasive Entertainment Times
Scoop.it!

Accessible VR toy? Samsung’s virtual reality headset is real and spectacular - Get one

Accessible VR toy? Samsung’s virtual reality headset is real and spectacular - Get one | Tourism Innovation | Scoop.it
WARNING: After time behind Samsung’s virtual reality glasses, real life may seem a little mundane.

Via Gary Hayes
more...
Gary Hayes's curator insight, February 19, 6:17 PM

Quote "

Despite its recent arrival, there is plenty of virtual reality content available, including a Cirque du Soleil performance and Coldplay and Paul McCartney concerts, plus a host of interactive video games, many set in orbit.

Titans of Space sends you on a course through the Milky Way, for example, stopping for a look at each planet, while TheBluVR lets you swim beside whales, fish and sharks.

The headset’s lenses deliver a 96-degree viewing angle for an immersive experience, and many VR apps let you turn your head up, down and around to watch video from all angles. The whale, for instance, swims behind you.

It’s not hard to get lost in the experience, forgetting your real-world surroundings and moving your head about with abandon. From the outside, the experience looks strange, but bystanders to our tests were quickly silenced and converted with a brief trial."

Rescooped by Andrea Rossi from LeadershipABC
Scoop.it!

Is Your Leadership Style Right for the Digital Age?

Is Your Leadership Style Right for the Digital Age? | Tourism Innovation | Scoop.it

Advancement in digital technologies has disrupted everything, including leadership styles.

 

Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to maneuver more effectively than organizations where all insight and direction comes from the top. In short, the autocratic Commander, whether brilliant or misguided, just won’t cut it anymore.

 

 


Via Kenneth Mikkelsen
more...
Becky Willmoth's curator insight, February 20, 6:08 AM

Within this article four leadership styles are discussed, with a place advocated for each. However in the digital age, the co-creator is the most desirable and rarest of the leadership styles described. Desirable as she or he generates more innovation, growth and profit. Rare as the capabilities required of this leader are complex and borne of authenticity and trust, with a preference for eco, rather than ego, systems.


To support the evolution of the co-creator, leadership development approaches should enable leaders to create broad and diverse networks, encourage them to bridge (or remove) boundaries, offer a space to relinquish control and the desire to create shared value. 

june holley's curator insight, February 20, 7:10 AM

Even though this is directed at businesses, it shows how we are moving to a network age where people want to be part of engaged networks. How do we shift our ideas about leadership to support this larger shift?. 

Shannon Banks's curator insight, February 22, 5:29 PM

Top-down leadership is no longer viable in the digital age. This article gives great context for technological reasons behind this shift.

Rescooped by Andrea Rossi from Médias sociaux et tourisme
Scoop.it!

Le Musée de l'Internet va ouvrir à Berlin

Le Musée de l'Internet va ouvrir à Berlin | Tourism Innovation | Scoop.it
N'ayant pas de visées lucratives, ses créateurs espèrent le financer essentiellement avec des fonds privés.

Via Clic France, SL
more...
No comment yet.
Rescooped by Andrea Rossi from Marketing and Lead Generation
Scoop.it!

Five Key Metrics You Need to Create a Customer-Centric Company

Five Key Metrics You Need to Create a Customer-Centric Company | Tourism Innovation | Scoop.it
Metrics & ROI - To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
Scoop.it!

Why Brand Experience Matters

Why Brand Experience Matters | Tourism Innovation | Scoop.it
Most companies believe that they are delivering meaningful brand experiences for consumers. Unfortunately, most of these experiences fall short.

Via Soraia Ferreira
more...
No comment yet.
Rescooped by Andrea Rossi from management tourism
Scoop.it!

Airlines: think Amazon, think digital data, think revenue

Airlines: think Amazon, think digital data, think revenue | Tourism Innovation | Scoop.it
Airlines are now capable of collecting and analyzing more and more traveler data including mobile app and social media behavior, says Amadeus.

Via luc Vandendriessche
more...
No comment yet.
Rescooped by Andrea Rossi from Innovation and trends in tourism
Scoop.it!

'Cannabusiness'?: It's One of 2015's Top Ten Wellness Trends

Some surprising developments—from ‘forest bathing’ to a new ‘cannabusiness’—are among the top ten wellness trends for 2015 from Spafinder Wellness 365.

The spa and wellness marketing company has been forecasting global wellness trends for the last 12 years.

The recently-released trend forecast, however, is the first to take what Spafinder Wellness 365 execs called a “provocative direction.”

Via Roland Schegg
more...
No comment yet.
Rescooped by Andrea Rossi from Travel Tech and Innovation
Scoop.it!

How to Master Mobile and Millennials: Research from Google

How to Master Mobile and Millennials: Research from Google | Tourism Innovation | Scoop.it
Millennials, mobile and video: The triple threat that Google tackles in their latest study.

Via Luis Costa
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
Scoop.it!

Germany is creating the worlds first Internet museum

Germany is creating the worlds first Internet museum | Tourism Innovation | Scoop.it
The Internet Museum will take visitors on a historical journey from its launch in 1962 right up to the astonishing advancements it's made to this day.

Via Soraia Ferreira
more...
No comment yet.
Rescooped by Andrea Rossi from Innovation and trends in tourism
Scoop.it!

Le tourisme médical pourrait rapporter 2 milliards d’euros

Deux milliards d'euros de chiffre d'affaires et quelque 30.000 emplois créés en cinq ans : c'est ce que permettrait le développement de l'accueil des patients étrangers en France, selon un rapport remis en juin aux ministres de la Santé et des Affaires étrangères.

Si « l’accueil de personnes, voire de personnalités étrangères, malades dans les établissements hospitaliers français (…) n’est pas un phénomène récent », le développement d’une demande internationale de soins de qualité l’est, explique en préambule de son rapport l’économiste Jean de Kervasdoué. « En cinq années, incluant l’année de lancement, il est envisageable (…) d’atteindre un chiffre d’affaire de l’ordre 2 milliards d’euros qui est le chiffre Allemand actuel » et qui « se traduirait par la création de 25.000 à 30.000 emplois », selon M. de Kervasdoué.

Sollicité en février 2014 par la ministre de la Santé Marisol Touraine et son homologue du Quai d’Orsay Laurent Fabius, l’économiste livre donc une série de recommandations pour « valoriser les atouts de la France » face à ce marché porteur, et enrichir les caisses des hôpitaux.

Via Roland Schegg
more...
No comment yet.
Rescooped by Andrea Rossi from Global Trends
Scoop.it!

Meet The Robots That Are Taking Over Japan

Meet The Robots That Are Taking Over Japan | Tourism Innovation | Scoop.it
At this pace, the country's robot population is going to outnumber people.

Via Global Trends Team
more...
No comment yet.
Rescooped by Andrea Rossi from Marketing and Lead Generation
Scoop.it!

The Key Metrics of Influencer Marketing

The Key Metrics of Influencer Marketing | Tourism Innovation | Scoop.it

Influencer marketing is now reaching maturity and is considered by many brands to be a powerful path to reach a hyper-segmented audience, raise awareness around their own content and, in some cases, even infer purchasing decisions. However, those who wish to persuade you that it’s possible to transform influencers into an army of brand supporters and content promoters overnight are not selling you anything more than a pipe dream. Successful brands are fully aware that earning an influencer’s trust takes time, and only can be done by cultivating a long-term relationship that creates value for both parties. The good news is that, as with any other area within marketing, there are metrics that can offer guidance and help you hone your strategy. At Augure, we created a guide aimed to help marketers to define the most useful metrics of influencer marketing for each stage of the influencer engagement journey. We understand how such measurements can be used to increase the efficiency of influencer marketing programs. Here are a few highlights from the ebook.


Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, February 19, 9:11 PM

How do you measure the effectiveness of your #influencermarketing strategy? Here are some useful ideas about how to do it.

Marketing Partners LLC's curator insight, February 20, 1:51 PM

Metrics tell us what works and what needs tweaking.  

Rescooped by Andrea Rossi from Travel Tech and Innovation
Scoop.it!

5 Things You Can Learn About 'Growth Hacking' From The Man Who Coined The Term

5 Things You Can Learn About 'Growth Hacking' From The Man Who Coined The Term | Tourism Innovation | Scoop.it
I’m elbow to elbow with everyone in a room packed with around 180 people, and all I can hear is the dizzying murmur of words like “SEM” and “User Acquisition Costs.” One person I meet is an engineer at a company that is changing the mattress industry by selling directly [...]

Via Luis Costa
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Travellers love social media — here's what travel brands must do to keep up

Travellers love social media — here's what travel brands must do to keep up | Tourism Innovation | Scoop.it

A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.

 

The report also lays out some statistics which highlight how users are engaging with social and travel:

 

76% of social media users have a dream trip list, but only 8% have been everywhere on the list.Social media ranks second to friends and family as a source of travel ideas.68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.Holidays were the third most reported topic that the surveyed social media users consumed.

 


Via Tourism Australia
more...
Vagabond Lifestyles's curator insight, February 22, 2:42 PM

Really awesome stats!

Maxity's curator insight, February 24, 5:31 AM

Les voyageurs sont toujours plus connectés. Une étude très intéressante qui détaille de quelle manière ils le sont.

Stephen Crewson's comment, February 24, 8:46 AM
This is a fabulous post and one that the Campground Industry needs to see as well. Thanks for sharing it.
Rescooped by Andrea Rossi from Innovation and trends in tourism
Scoop.it!

Self-Driving Cars Disrupt the Crowd | Crowd Companies

Self-Driving Cars Disrupt the Crowd | Crowd Companies | Tourism Innovation | Scoop.it
Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation.

Ride sharing and car sharing pave the way for the self-driving car industry.
Ride sharing startups, like Uber, Lyft, Sidecar, BlaBlaCar, and car ownership-sharing, like Getaround, DriveNow, Car2Go, RelayRides, and Zipcar are paving the way for this market. Society is learning we don’t need to own a car to complete our journey, increasing the demand for this new product. Yesterday, at a Silicon Valley Forum event in Palo Alto, experts predicted that self-driving cars will be rolling out within 5-10 years, which is just about the time car payments will end on any recently purchased cars. The potential impact to society is staggering. I’ve outlined the findings below.

Via Roland Schegg
more...
No comment yet.
Rescooped by Andrea Rossi from Travel Tech and Innovation
Scoop.it!

What Expedia and Priceline Growth Means to an Independent Hotel

What Expedia and Priceline Growth Means to an Independent Hotel | Tourism Innovation | Scoop.it
Beyond the sexy headlines and stock gains and losses behind Expedia Inc. seeking to acquire Orbitz Worldwide for $1.6 billion and grabbing Travelocity for

Via Luis Costa
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
Scoop.it!

Chinese Food Chain Lets You Pay with Your Face

Shanghai consumers can now take advantage of a one-of-a-kind food shopping experience. Those who shop at 100% Genuine Imported Food Chain Stores need only to...

Via Soraia Ferreira
Andrea Rossi's insight:

Link to the article:
http://www.psfk.com/2015/01/shanghai-food-chain-face-pay.html

more...
No comment yet.
Rescooped by Andrea Rossi from Travel Tech and Innovation
Scoop.it!

eCommerce: : Customer engagement tested on 100 travel & leisure websites

eCommerce: : Customer engagement tested on 100 travel & leisure websites | Tourism Innovation | Scoop.it
Booking abandonment is an issue for all online travel websites. Many companies experience drop out rates as high as 90% – far higher than figures for other industries.

To find out more about the issue, Optilead conducted tests on 100 top travel and leisure websites to see how well the industry is coping with these high numbers of abandoned bookings. The buying process was left incomplete three times on each site, to see how well they re-engage with customers who are looking at their deals.

Via Roland Schegg, Luis Costa
more...
No comment yet.