Bpifrance a réalisé, avec la FING, un vaste travail de redéfinition de l’innovation afin d’adapter ses dispositifs de soutien aux jeunes entreprises. Dimension sociale, marketing, mais aussi modèle d’affaires inventif, la BPI reconnaît que l’innovation ne se résume pas au numérique, comme le montre l’émergence de l’économie collaborative notamment.
Last week’s announcement that “Ctrip.com has partnered with Amadeus to power its global expansion” has largely gone unnoticed, despite some very clear indications that this could be a significant moment in the evolution of online travel. Ctrip’s has not responded to requests for interviews nor written responses to emailed questions. Amadeus was more forthcoming, in its carefully worded way. The clues are all there in the release issued by Amadeus’ Singapore office. Ctrip itself appears to have said nothing officially other than a quote in the release and a bylined blog post on Amadeus’ corporate site from Xiong Xing, CEO of Ctrip’s Air Ticketing Business Unit, Ctrip.
China has been having a transformative impact on the way the global travel industry operates, finances, and markets itself, and 2015 promises to be a year where brands and organisations marketing to Chinese start looking at them as travellers, beyond just shoppers. This article extracts the top 12 trends that Gary Bowerman discusses in his recent business book, "The New Chinese Traveller: Business Opportunities from the Chinese Travel Revolution." Insights include the fragmentation of Chinese outbound tourism and the quest for new experiences as well as experienced travellers taking advantage of more direct flight routes to a greater spread of destinations. Click here to learn more.
Trying to hold onto skier dollars as visitors seek more options, ski resorts have branched into snowshoeing, sleigh rides, and increasingly, cross-country skiing.
Jeff Knight, a 49-year-old novice snowboarder from Palm Beach Gardens, Florida, has visited Steamboat a number of times over the past four years, but had never considered cross-country skiing, also called Nordic skiing, until he spotted the trails while driving.
“We noticed it from the street and then called,” said Knight, an electrical contractor. “We love snowshoeing and when we found out that Haymaker converted the golf course into a Nordic track, we thought it would be a great thing to add to the repertoire.”
If the travel experts are correct, next year will see us hanging with locals, being served by robots and, more than likely, heading to Asia. This article, compiled by CNN Travel, forecasts what travel will look like in 2015, highlighting key trends and insights. Singapore, Thailand and Japan are among top destination picks for next year, while world-class sports events like the 2015 Rugby World Cup will see fans flocking to host nation England.
Key trends include:
The growth of Asia as a travel regionTechnology as the strongest disruptive force in the travel industryThe rise of do-it-yourself holidays and the sharing economyThe increasing popularity of peer-to-peer travel, whereby travellers connect with locals in their destinations
In this article, Destination Marketing Association International sits down with Anita Mendiratta, one of the most respected global strategic advisors in Tourism and Economic Development, to get her take on the findings and implications for the industry. Anita describes the importance of DMOs collaborating with the private sector and forming public/private partnerships in marketing and managing a destination, along with outlining the metrics that matter when it comes to tourism development. According to Anita, growth is fuelled by the importance of travel and tourism at four levels: economic, political, social and psychological. These pillars must be considered by DMO's seeking to make a positive impact on destination growth, development, identity and competitiveness. Click here to learn more about how to build and protect the destination brand for tomorrow's DMO.
International tourism is on track to hit a new record with more than 1.1 billion international tourists crossing borders. The number of international tourists grew 5% through the first 10 months of 2014, exceeding the UNWTO's expectation of 4.5% growth. A total of 978 million international tourists crossed borders last year, 45 million more than in the same period of 2013. These are remarkable results considering that different parts of the world continue to face significant geopolitical and health challenges, while the global economic recovery remains rather fragile and uneven. Click here to view tourism growth by region.