Longtemps champions des voyages à l'étranger, les Allemands passent de plus en plus leurs vacances en Allemagne, un pays qui attire aussi toujours plus de touristes du monde entier, grâce à Berlin notamment. "Nous observons ce phénomène depuis plusieurs années. Il a commencé avec la Coupe du Monde 2006 en Allemagne", indique Herbert Lechner, de l'institut allemand d'études de marché Gesellschaft für Konsumforschung (GfK). "Cet événement crucial a fait apparaître l'Allemagne sous un jour totalement différent", estime le secrétaire général de l'organisation mondiale du tourisme (OMT), Taleb Rifai.
Organizations work to connect kids and nature Crookston Daily Times The NW Regional Partnership and its partners in public health, early childhood education, youth development, parks and rec, and resource management, will use storytelling, activity...
Gastronomy has become the new 'chicken that lays golden eggs' of the Spanish economy, and hundreds of young chefs are filling cooking schools, turning gastronomy into a mainstay of the Spanish brand attracting 7.4 million international tourists in 2013 alone. This is 32% more, with an average per person spending of 1,170 euros, according to figures from Turespaña. Gastronomy is important to figure in among the factors affecting the satisfaction of international tourists who visit our country, especially in some destinations, according to the most recent Habitur report conducted by the Institute of Touristic Studies (the IET) which measures the habits of foreign visitors annually.
SEJONG, Feb. 25 (Yonhap) -- South Korea said Tuesday it will reform the country's overall regulatory system over the next three years to remove excessive red tape and bolster slumping corporate investment.
Andrea Rossi's insight:
South Korea's three-year economic innovation plan: health, education, tourism, finance and software were selected as "promising" service-sector areas, which will benefit from deregulation and "swift" and "tailored" support
Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog. "Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer). This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity. I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.
That’s where “H2H” came from. The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people." This evolution has been guiding our society back into one that requires a more personal approach.
- Speaking Human Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others? Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.
- A Human Approach: Social Sensory Marketing The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.
- Customers are Fickle Humans Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world. Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.
- Becoming Better Storytellers Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories. We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."
Smart destination development is not just about bringing in the tourists. It’s about improving the destination for the locals as well. If the development is cool enough to attract locals to spend time and shop there, it’s going to attract visitors. As Roger Brooks puts it: “The tourists follow the lead of the locals.” If you develop the destination well, it will make the city/town cool enough to keep the young adults from leaving (or get them to move back). Think farmer’s markets, downtown plazas with concerts, outdoor movies, ice skating, outdoor cafes, great shops and restaurants – things that breathe life into the downtown.
If the young people leave and the population declines, others take notice… like airlines. In a recent news story. United announced that it was scaling down its presence at Cleveland Hopkins airport, citing massive annual losses and a population on the decline. With fewer flights, that means it’s harder for visitors to get to. It’s a downward cycle.
VisitBritain adopts innovative sound campaign to lure tourists Travel Daily Media Joss Croft, marketing director at VisitBritain said: “We want to involve people in creating their own British experience – first online where they can become the...
Kochi-Muziris Biennale has won the award for the Most Innovative and Unique Tourism Project in the country. (Biennale wins national tourism award: Kochi-Muziris Biennale has won the award for the Most Innovative and Unique...
"La France est la première destination mondiale du ski. Mais comment se défendent nos stations et nos destinations de montagne sur les réseaux sociaux ? Les réponses de notre partenaire We Like Travel."
Is it time to push the "up" button on the space elevator? A space elevator consisting of an Earth-anchored tether that extends 62,000 miles (100,000 kilometers) into space could eventually provide routine, safe, inexpensive and quiet acce...
Experiencing vitality of Lowell as creative economy The Sun Cory Atkins says Massachusetts feeds on two things: Innovative economy and creative economy. Believe it or not, Atkins said, the latter has been a lot more stable than the former.
A creative license to fix the economy Business Spectator One potential source of growth is internationally traded services, currently dominated by tourism and education, but with professional services increasingly part of the mix.
These businesses are setting the pace of innovation. They’re shaking up markets or creating new ones. (At the intersection of technology + business + innovation: Our list of the 50 smartest, world-changing companies.