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Tourism Innovation
tourism innovation
Curated by Andrea Rossi
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The evolution of adventure travel

The evolution of adventure travel | Tourism Innovation | Scoop.it

In this Skift interview with the CEO of active luxury tour operator, Butterfield and Robinson, Norman Howe discusses the evolution of luxury and experiential travel, the growth of multi-generational family travel, changes in travellers' booking behaviour, and branding as an asset. The baby boomer market remains Butterfield and Robinson's primary customer base, with about 70% coming from the U.S., 10% from Canada, 10% from Brazil and 10% from everywhere else. For Howe, the activity really forms the catalyst for the travel experience, rather than serving as the purpose of the experience itself: "Getting on a bike or going for a walk delivers people into that landscape and immerses them in that sense of place much more quickly than when they're insulated in the bubble of a bus." Click here to read the full interview.


Via Tourism Australia
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The Marketing Department of the Future

The Marketing Department of the Future | Tourism Innovation | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via malek, Fred Zimny
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MONICA LOPEZ SIEBEN's curator insight, February 26, 2:30 AM

Como desarrollar un departamento de marketing a la vista de la incorporación de las tecnologías TIC. Muy interesante!

Nedko Aldev's curator insight, February 26, 5:25 AM

 

568
Sergey Pavlov's curator insight, February 26, 9:15 AM

Lets see how it works )))

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Amazon check in to the hotel industry

Amazon check in to the hotel industry | Tourism Innovation | Scoop.it
As we all know, the travel industry is a constantly changing space. New players emerge on a frequent basis, without usually causing much commotion. But when the new player is Amazon, the rest of the industry takes note.
Amazon announced their plan to establish a presence in the online travel arena with the 2014 launch of Amazon Travel, an online hotel booking service. We all know Amazon already dominates the online shopping domain, so what does it mean for Amadeus, and the overall travel industry, when the United States’ largest Internet-based retailer enters the online hotel booking space? How will their presence change the future of travel? Alix Argüelles, Amadeus’ Vice President, Online Travel Group, shares her insight. But first, a little background into the history and features of Amazon Travel.

Via Roland Schegg, Luis Costa
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[Australia] Nick Baker: the exit interview

[Australia] Nick Baker: the exit interview | Tourism Innovation | Scoop.it

Marketing Magazine has conducted an interview feature with former Tourism Australia CMO Nick Baker on the eve of his departure from the organisation, discussing the highs and lows of his career. In the interview, Baker describes Tourism Australia's evolution into a platform for others to perform on, extending its reach beyond traditional TVCs into the digital space, leading the way in social media engagement and collaborating with Australia's food and wine producers. He describes himself as a passionate believer in the role of content or storytelling, outlining Tourism Australia's job as the nation's storyteller for tourism - emotionally connecting people with Australia to stimulate and inform action. Click here to read the full interview, in which Nick Baker describes some of the insights that led to the launch of the Oprah, Best Jobs in the World and Restaurant Australia campaigns at Tourism Australia.


Via Tourism Australia
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Hotels Discover Secret Weapon to Beat OTAs in Meta Search Engines

Hotels Discover Secret Weapon to Beat OTAs in Meta Search Engines | Tourism Innovation | Scoop.it
Hotels using the Regatta booking engine on their websites now have a competitive advantage in meta search engines. Regatta allows hotels to show availability, even when all of the Online Travel Agencies (OTAs) are unable to do so. The patent-pending hotel booking engine even allows the hotel to show a lower rate in the meta search engines. The best part? It can all be done without any rate parity violations.

Via Ranjan KHOTEJA
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World's Top Airports for Passenger Experience and Traveler Satisfaction

World's Top Airports for Passenger Experience and Traveler Satisfaction | Tourism Innovation | Scoop.it
Airports Council International announced its 2014 Airport Service Quality Awards.

Via Ranjan KHOTEJA
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How to sell multigenerational travel

How to sell multigenerational travel | Tourism Innovation | Scoop.it

While much has been said about the power and importance of Millennials as a driving force in travel sales, there is plenty to be gained by focusing on the other end of the spectrum as well. Baby Boomers and mature travellers are growing in both numbers (at twice the overall population growth rate, in fact) and influence. According to the U.S. Census, there will be 80 million grandparents by 2020, accounting for nearly one in three adults. In addition, these grandparents are widely expected to work longer, have higher incomes, and spend more on discretionary products and services than their predecessors. They, more so than parents (35% vs. 25%), are inclined to pay for multigenerational trips to help family members enjoy a holiday they otherwise could not afford. And as the number of grandparents continues to increase—this demographic segment is growing at twice the overall population growth rate—multigenerational travel will also continue to grow. Click here to read more.


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Five steps to better travel website performance

Five steps to better travel website performance | Tourism Innovation | Scoop.it

One of the best ways to improve on your bottom line is to improve the performance of your travel website - this means radically improving performance on mobile devices. Forrester Research is forecasting that mobile and tablet commerce will more than triple by 2018, going from $8 billion in travel and food services in 2013 to $28 billion in that category five years later. This was evidenced in 2014, when for the first time, people spent more time surfing the web on their phones and tablets versus laptops or desktops. 'Websites that load too slowly' was the top complaint in the latest survey by Forrester of what problems drive European and North American mobile users away from mobile websites. Understanding that problems with performance have an impact on your business' bottom line is the first step to better web application delivery. Click here for a framework on how this can be delivered.


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Hotel CEOs talk Wi-Fi, Millennials and mobile keys

Hotel CEOs talk Wi-Fi, Millennials and mobile keys | Tourism Innovation | Scoop.it
Travelers don't just want to sleep in hotels anymore. They want to work, eat, drink, socialize, or just keep to themselves with their electronic devices there. Hotels are finding new ways to adapt.

Via ALBERTO CORRERA
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The Art Of Creating Shared Experiences

The Art Of Creating Shared Experiences | Tourism Innovation | Scoop.it
‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Exper…

Via Stefano Principato
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Marco Favero's curator insight, February 23, 10:22 AM

aggiungi la tua intuizione ...

PivotPointBrands's curator insight, February 23, 1:27 PM

This is the beginning of a very interesting discussion. Although community marketing managers would say that this is what the do for a living, the idea of strategically creating experiences related to your brand that are intended for sharing is truly an art. It seems that the most shared experiences are accidental ones like the Left Shark, so authenticity is key.

ContentArt's curator insight, February 23, 1:36 PM

Content is design, creation and yes: experience.  Not only is the experience you suggest to readers but also the one we have while making it travel from our minds to our desired formats.  Want to share yours? 

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'Cannabusiness'?: It's One of 2015's Top Ten Wellness Trends

Some surprising developments—from ‘forest bathing’ to a new ‘cannabusiness’—are among the top ten wellness trends for 2015 from Spafinder Wellness 365.

The spa and wellness marketing company has been forecasting global wellness trends for the last 12 years.

The recently-released trend forecast, however, is the first to take what Spafinder Wellness 365 execs called a “provocative direction.”

Via Roland Schegg
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Rescooped by Andrea Rossi from Travel Tech and Innovation
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How to Master Mobile and Millennials: Research from Google

How to Master Mobile and Millennials: Research from Google | Tourism Innovation | Scoop.it
Millennials, mobile and video: The triple threat that Google tackles in their latest study.

Via Luis Costa
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Germany is creating the worlds first Internet museum

Germany is creating the worlds first Internet museum | Tourism Innovation | Scoop.it
The Internet Museum will take visitors on a historical journey from its launch in 1962 right up to the astonishing advancements it's made to this day.

Via Soraia Ferreira
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What the recent travel tech deals mean for the hotel industry

What the recent travel tech deals mean for the hotel industry | Tourism Innovation | Scoop.it

Expedia’s $1.3 billion acquisition of Orbitz has drawn plenty of headlines but there have been several others that have flown under the radar, says Duetto.


Via Roland Schegg
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Rebellious millennials are turning into a huge problem for retailers

Rebellious millennials are turning into a huge problem for retailers | Tourism Innovation | Scoop.it

Athleisure is here to stay.

 

While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. 

 

"There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....


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Jeff Domansky's curator insight, February 25, 9:49 AM

Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!

Helene Kremer's curator insight, February 25, 12:28 PM

No one should ever believe they are capable of predicting shopping habits of any generation or demographic.

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The mobile majority in travel

The mobile majority in travel | Tourism Innovation | Scoop.it

There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright. The report, which covered habits in 2014, found that smartphone penetration has reached the majority in all demographics, with 76% of those aged 55-64 and 58% of those 65 and older owning a smartphone. This milestone heralds the achievement of the true mobile majority - travel brands can now count on nearly all travellers to have access to a smartphone. Tablets are also more popular than ever, with 6 out of 10 travellers now possessing one, up from 44% in 2013. Laptops remain less popular than smartphones among travellers, with 79% likely to own a laptop compared with the 87% that own a smartphone. Click here to learn more.


Via Tourism Australia
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Destination marketing trends to watch in 2015

Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.


Via Tourism Australia
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Alessio Carciofi's curator insight, February 25, 2:28 AM

particolare attenzione a lusso del silenzio 

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Expedia and Priceline attain dominance with different strategies

Expedia and Priceline attain dominance with different strategies | Tourism Innovation | Scoop.it
Expedia’s recent acquisitions might make it the biggest fish in the pond, but Priceline Group appears to have its sights set on growing the pond itself.

Via Ranjan KHOTEJA
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A Review of Online Reviews with Bill Tancer #SMX Series

A Review of Online Reviews with Bill Tancer #SMX Series | Tourism Innovation | Scoop.it

Bill Tancer: One thing I look for as an analyst and an author is inefficiency. There’s a large gap between the importance that reviews play in online commerce and the amount of attention that online marketers give the review “channel.” According to the latest research over 80% of all consumers consult online reviews before making purchase decisions. All research points to the fact that the mere existence of online reviews on purchase pages increases conversion. In addition to that, online reviews are the intersection of search and local content. For all these reasons online marketers and search marketers should pay more attention to the online review world....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 2:17 AM
80% of all consumers consult online reviews before making a purchasing decision — find out how to harness reviews in this interview with Bill Tancer.
nitesh singh's curator insight, February 24, 5:36 AM


Improve your logo design skills this year with latest design trends 2015 for logo designer, the biggest step is to get out there and design some logos!

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Stackla builds social media magic

Stackla builds social media magic | Tourism Innovation | Scoop.it

Content marketing is a significant trend, particularly in the travel space, with travel as a major vertical. With clients from Tourism Queensland to Contiki, Stackla has helped to fine tune the hordes of social media content flying around, moulding it into brand-specific displays in order to let customers tell their story. The tech-savvy company works by cherry picking the best user generated content, acting almost like testimonial marketing in social media. Research shows user generated content is more authentic and people prefer to connect with other travellers in this way; therefore increasingly travel companies are seeking quality over quantity. Similar to TripAdvisor but with social media, Stackla encourages social validation within the travel industry, because nothing boosts the image of a destination better than real-life feedback from the people who have already been there.


Via Tourism Australia
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What You Need To Know About These 4 Demographics

What You Need To Know About These 4 Demographics | Tourism Innovation | Scoop.it
What makes your property unique? What kind of traveler is most likely to book with your hotel? These are questions every hotelier must answer. Learn how to engage with different demographics and make your hotel standout.

Via Luis Costa
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The Big Business of Food Tourism and Why It Matters

The Big Business of Food Tourism and Why It Matters | Tourism Innovation | Scoop.it

Food tourism tells the story of a destination’s history, culture, and people.

Over the last decade, destination marketing organizations (DMOs) have leveraged the rise of mainstream interest in food to open new consumer markets and drive business to a wider range of regional travel suppliers working in the food and beverage (F&B) sector.

According to the Ontario Culinary Tourism Alliance (OCTA), a non-profit organization that consults on F&B-themed tourism development worldwide, “Food tourism is any tourism experience in which one learns about, appreciates, and/or consumes food and drink that reflects the local, regional or national cuisine, heritage and culture.”


Via Roland Schegg
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Jason Bent's curator insight, February 25, 10:03 AM

On le sait, le tourisme gourmand est une tendance lourde à l'échelle internationale. Pour en savoir plus, cliquer sur le lien ci-dessus (contenu disponible en anglais seulement). 

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It’s All About Engagement in the Next Era of Marketing

It’s All About Engagement in the Next Era of Marketing | Tourism Innovation | Scoop.it
When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi, but only recently did I discuss your opinions on the future of marketing. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement.

But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research—engagement.

Every marketing team’s goals are to bring in new customers, grow their lifetime value and convert them into brand advocates who can influence their network to become new customers. But today’s constantly-connected world of digital, social and mobile has changed the way customers behave— and, consequently, how brands need to speak to their customers and prospects. As brands evolve, they’re learning that engagement is the critical next step. If they’ve not already started, brands are starting to shift from an era of mass marketing and advertising—where we talk at people for a single moment in time—to an era of engagement marketing where we begin to take time to learn more about our customers on a personal, individual level and engage with them over a lifetime.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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What Are the Required Skills for Today’s Digital Workforce?

What Are the Required Skills for Today’s Digital Workforce? | Tourism Innovation | Scoop.it
As I spend a great deal of time every year looking at the latest technological advances for the enterprise, I’ve noticed a trend in recent years that’s long been true but is clearly markedly accelerating. That trend is that technology has officially pulled well ahead of the workplace skills of even the most proactive manager …

Via Ana Cristina Pratas
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Lee SCHLENKER's curator insight, February 24, 2:34 AM

"0rganizations struggle mightily these days with digital change and transformation, and often not getting very far."

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Is dark social destroying your travel marketing strategy?

Is dark social destroying your travel marketing strategy? | Tourism Innovation | Scoop.it
Dark social is digital sharing of content that is untraceable using traditional tracking methods. So is it destroying your travel marketing strategy?

Via Wendy Forbes
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