Ines Maione of clickworker, a crowdsourcing firm based in Germany, writes in to discuss how crowdsourcing is being used in the tourism sector, and how her company is helping to connect tourism companies with the crowd.
...If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.
Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing...
International visitors to Cairns and the Tropical North will no longer be lost in translation with the introduction by Down Under Tours of a new, state of the art, GPS multilingual interpretive guiding system.
The Meetings Industry has come of age. It has firmly placed itself at the centre of tourism as one of the key drivers of the sector’s development and an important generator of income, employment and investment.
Earlier this week we released our new report, “The Future of Meetings in Hospitality,” which examines the evolution of the meetings industry, specifically through the lense of hospitality. This is the most definitive report on where the meetings and conferences industry is going, especially as a result of all the technology changes. Get the report for a deep dive.
They've worked well in malls and on upscale shopping streets. Now pop-up retail shops and restaurants are becoming more common in airports.
For London's Heathrow Airport, pop-ups offer the ability to provide "seasonality and variety to passengers and the opportunity to test new concepts and brands," said Hazel Catterall, Heathrow's head of fashion.
In addition to frozen yogurt in the summer, artisan chocolate at Easter, flip-flops and sandals during the summer and specialty gifts in the spring, "we introduce relevant popups to match the travel theme such as 'BBC Doctor Who' products during the program anniversary to coincide with the summer holidays," said Iona Harper, Heathrow's experience delivery manager.
Copenhagen Airport has hosted pop-up restaurants, where top Danish chefs took turns serving special tasting menus from an open kitchen. And every few months a different company creates a pop-up in the "Brand Box" in the airport's main tax-free shop. Right now outdoor clothing and gear company, Yeti, is in the CPH brand box with a special fitting room offering customers a place to try on down jackets at icy cold winter temperatures.
Véritable pilier de l’industrie touristique, l’hébergement hôtelier a connu, au cours des dernières décennies, une prospérité qui a surtout profité aux chaînes hôtelières. Ce succès s’explique essentiellement par la capacité des chaînes hôtelières à rassurer le consommateur grâce à leur réputation.
User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.
The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.
As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....
The Guardian A tour of Cape Town, World Design Capital 2014 The Guardian Unlike Helsinki, last year's WDC, which had a budget of about £3.3m, much of which went into tourism, I'm told by Priscilla Urquhart, media manager of WDC2014, Cape Town's...
Auckland stuff.co.nz Tourism operators warned against buying fake reviews New Zealand Herald A number of tourism businesses this week received an email of unknown origin offering as many as 20 false reviews on the TripAdvisor website for $297.
A Paradigm Shift is taking place in the travel and tourism industry. Travellers are the main drivers of this paradigm shift.
A paradigm shift refers to a radical shift in belief and thinking. For example, in today’s world, finance is no longer the ‘be all and end all’. It is no longer the centre of our universe (See Figure 1). The planet increasingly takes pre-eminence. In the travel and tourism industry, there is a growing shift in thinking about how to achieve best productivity and most profits. In this regard, mass tourism is no longer “best practice”.
"Deloitte Access Economics has named tourism one of its ‘Fantastic Five’ growth industries over the next 20 years. This comes shortly after the ABS data revealing that 75% of Australian internet users have bought products online, with the most popular types of purchases being travel, accommodation, and tickets."
With all the Al Gore documentaries, Doomsday scientists, and some especially vortex-y winter weather this year, the environment looks like one sad place. To make matters worse, sustainability measures often end up sounding alarmist in the media or self-righteous in practice. We often see sustainability as a trade-off between the experiences we have today versus the experiences our children will have in the future. We often see it as a zero-sum game, where being sustainable means we have to give up ours so they can have theirs. Or maybe we’re simply occupied with more immediate problems to worry about climate change or environmental degradation just yet.
Millennials don’t seem to take comfort in the same things as their elders do. A new study from the Pew Research Center called Millennials in Adulthood finds that far fewer of them identify with a religion or a political party. They’re less likely to be married than previous generations were at the same age. Only half call themselves patriotic, and a scant 1 in 5 thinks that most people can be trusted. Just a handful expect that Social Security will pay in full when they need it.
What’s going on here? One factor, apparently, is that millennials, currently 18 to 33 years old, find satisfaction in entirely new sources. Their digital lives are hugely important to them, for example. So they may be less alienated than they appear—they just live in different kinds of communities.
THE TOP 5 DIFFERENCES BETWEEN CHINESE AND WESTERN TRAVELLERS Tourism Review When Western tourists travel to China, they often do so because of the country's ancient history and the many cultural experiences that will await them but it seems that...