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Young, rich Asians set the pace of int’l tourism

Young, rich Asians set the pace of int’l tourism | tourism innovation | Scoop.it
Asian millennial travelers, or young professionals aged 18 to 36, are setting the pace of global tourism with their rising income and their propensity to travel to different destinations across the globe.
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Connecting with the crowd: application of crowdsourcing in the tourism industry

Connecting with the crowd: application of crowdsourcing in the tourism industry | tourism innovation | Scoop.it
Ines Maione of clickworker, a crowdsourcing firm based in Germany, writes in to discuss how crowdsourcing is being used in the tourism sector, and how her company is helping to connect tourism companies with the crowd.

Via Tourism Australia Global Insights
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What if Everything You Know About Social Media Marketing is Wrong?

What if Everything You Know About Social Media Marketing is Wrong? | tourism innovation | Scoop.it

...If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.

 

Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 5, 1:30 AM

This is must-reading for social marketing, social media and PR professionals. It will shatter some of your assumptions about social marketing. Highly recommended. 9/10

wanderingsalsero's curator insight, April 6, 6:30 AM

All I can say is that I never really did get 'on' this bandwagon in the sense of trying to milk it for money.  I've always thought that most of what I saw/see on FB and Twitter is extremely silly bullshit  Who has time for such stuff is hard for me to image...especially nowadays with the economy in the tank.

 

I've always thought that any kind of content should have some real value to the reader whether they're your customer or not.  And furthermore that it should be just as much a type of self expression as anything else. 

 

People will make a decision about whether or not they want to 'like' or 'follow' you based on the perception they get of you as a person...or, in the case of companies, by their impression on what the companies really stands for and what they 'do' (and how it benefits people).

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Australian tour operator overcoming language barriers using GPS interpretive guiding system

Australian tour operator overcoming language barriers using GPS interpretive guiding system | tourism innovation | Scoop.it
International visitors to Cairns and the Tropical North will no longer be lost in translation with the introduction by Down Under Tours of a new, state of the art, GPS multilingual interpretive guiding system.

Via Tourism Australia Global Insights
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Tourism Australia’s 8 questions for great content marketing

Tourism Australia’s 8 questions for great content marketing | tourism innovation | Scoop.it
Arguably one of the best exponents of content and social marketing, Tourism Australia shared its strategy for customer engagement with its brand (Australia)

Via Tourism Australia Global Insights
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WorldWideExperience's curator insight, April 2, 9:52 AM

For me you can't beat dawn at Ayers Rock.

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WTO report on #business and #meeting #tourism

WTO report on #business and #meeting #tourism | tourism innovation | Scoop.it

The Meetings Industry has come of age. It has firmly placed itself at the centre of tourism as one of the key drivers of the sector’s development and an important generator of income, employment and investment.


Via Roland Schegg
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The Meetings Industry Thinks Yoga Can Make Your Next Event Better

The Meetings Industry Thinks Yoga Can Make Your Next Event Better | tourism innovation | Scoop.it

Earlier this week we released our new report, “The Future of Meetings in Hospitality,” which examines the evolution of the meetings industry, specifically through the lense of hospitality. This is the most definitive report on where the meetings and conferences industry is going, especially as a result of all the technology changes. Get the report for a deep dive.

 


Via Roland Schegg
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Pop-up airport shops for more sense of place

Pop-up airport shops for more sense of place | tourism innovation | Scoop.it

They've worked well in malls and on upscale shopping streets. Now pop-up retail shops and restaurants are becoming more common in airports.

 

For London's Heathrow Airport, pop-ups offer the ability to provide "seasonality and variety to passengers and the opportunity to test new concepts and brands," said Hazel Catterall, Heathrow's head of fashion.

 

In addition to frozen yogurt in the summer, artisan chocolate at Easter, flip-flops and sandals during the summer and specialty gifts in the spring, "we introduce relevant popups to match the travel theme such as 'BBC Doctor Who' products during the program anniversary to coincide with the summer holidays," said Iona Harper, Heathrow's experience delivery manager.

 

Copenhagen Airport has hosted pop-up restaurants, where top Danish chefs took turns serving special tasting menus from an open kitchen. And every few months a different company creates a pop-up in the "Brand Box" in the airport's main tax-free shop. Right now outdoor clothing and gear company, Yeti, is in the CPH brand box with a special fitting room offering customers a place to try on down jackets at icy cold winter temperatures.

 


Via Jerome Goldberg (JMG-Research)
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Jerome Goldberg (JMG-Research)'s curator insight, February 19, 12:07 PM

A very interesting way to catch back the bored shoppers... More sense of place please...

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Le tourisme bénéficiaire de la fin de la standardisation et de la production de masse

Le tourisme bénéficiaire de la fin de la standardisation et de la production de masse | tourism innovation | Scoop.it
Véritable pilier de l’industrie touristique, l’hébergement hôtelier a connu, au cours des dernières décennies, une prospérité qui a surtout profité aux chaînes hôtelières. Ce succès s’explique essentiellement par la capacité des chaînes hôtelières à rassurer le consommateur grâce à leur réputation.

Via Roland Schegg
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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | tourism innovation | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.

 

The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.

 

As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 11, 11:37 AM

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

Patrick Frison Roche's curator insight, March 12, 7:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

Debra Walker's curator insight, March 12, 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.

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Great Wall graffiti gets free hand --China Economic Net

Great Wall graffiti gets free hand --China Economic Net | tourism innovation | Scoop.it
Andrea Rossi's insight:

Also here:
http://www.dailymail.co.uk/travel/article-2573008/Great-Wall-China-gets-GRAFFITI-zone-tourists-leave-mark.html

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A tour of Cape Town, World Design Capital 2014 - The Guardian

A tour of Cape Town, World Design Capital 2014 - The Guardian | tourism innovation | Scoop.it
The Guardian A tour of Cape Town, World Design Capital 2014 The Guardian Unlike Helsinki, last year's WDC, which had a budget of about £3.3m, much of which went into tourism, I'm told by Priscilla Urquhart, media manager of WDC2014, Cape Town's...
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A Designer's Enlightening Notes

A Designer's Enlightening Notes | tourism innovation | Scoop.it

If you ever thought that your work or school notes had to be boring, then take a look at these by Amanda Wright. The London-based user experience designer ope… (Bom Dia!


Via A. Kosuke, Fred Zimny
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Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Tourism operators warned against buying fake reviews - New Zealand Herald

Tourism operators warned against buying fake reviews - New Zealand Herald | tourism innovation | Scoop.it
Auckland stuff.co.nz
Tourism operators warned against buying fake reviews
New Zealand Herald
A number of tourism businesses this week received an email of unknown origin offering as many as 20 false reviews on the TripAdvisor website for $297.

Via Fusion Tourism, ALBERTO CORRERA
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The Paradigm Shift in Travel and Tourism – Win or Die as Travellers are the main drivers

The Paradigm Shift in Travel and Tourism – Win or Die as Travellers are the main drivers | tourism innovation | Scoop.it

A Paradigm Shift is taking place in the travel and tourism industry. Travellers are the main drivers of this paradigm shift.

A paradigm shift refers to a radical shift in belief and thinking. For example, in today’s world, finance is no longer the ‘be all and end all’. It is no longer the centre of our universe (See Figure 1). The planet increasingly takes pre-eminence. In the travel and tourism industry, there is a growing shift in thinking about how to achieve best productivity and most profits. In this regard, mass tourism is no longer “best practice”.


Via Roland Schegg
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Les leviers de la croissance dans le voyage

Les leviers de la croissance dans le voyage | tourism innovation | Scoop.it

L’industrie du voyage reste sur la bonne pente. Mais quels sont les leviers les plus dynamiques ? Oxford Economics a mené l’enquête, pour le compte d’Amadeus.

"De manière générale, l'industrie du tourisme croît plus vite que le PIB, au moins dans nos prévisions jusqu'à 2023", estime l'auteur de l'étude, Andrew Tessler, économiste d'Oxford Economics.


Via Roland Schegg
Andrea Rossi's insight:

L'étude Amadeus Travel Trends est en ligne ici:

http://blogamadeus.com/wp-content/uploads/2014/04/AmadeusTravelTrends.pdf

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Delta's New Innovation Class Reimagines Business Travel

Delta's New Innovation Class Reimagines Business Travel | tourism innovation | Scoop.it
Forget the 30-second elevator pitch: now you can have an entire three-hour flight to bounce ide...
Andrea Rossi's insight:

Delta Innovation Class: a mentoring program at 35K feet!

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150 Years of Travel [infographic]

150 Years of Travel [infographic] | tourism innovation | Scoop.it
Explore 150 years of travel with HotelClub.com. Compare the holidays of today with those of the Victorians, and discover what the future of tourism may hold.
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worldimcards's curator insight, April 2, 6:03 AM

Love this! Roaming problems don't have to be an issue though! Check this out http://bit.ly/17LFJnJ #infographic #roaming #travel

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L’île de Tenerife lance «Tenerife No Limits»

L’île de Tenerife lance «Tenerife No Limits» | tourism innovation | Scoop.it

L’Office de Tourisme de Tenerife lance sa nouvelle marque « Tenerife No Limits » confirmant ainsi son positionnement de destination « sport et nature ».


Via Julien Dos Reis Pedro
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Tour guides get lesson in outback experience

Tour guides get lesson in outback experience | tourism innovation | Scoop.it
A school for tour guides is underway in Queensland's west, to teach guides some of the finer points of outback culture and ecology.

Via Tourism Australia Global Insights
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Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP

Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP | tourism innovation | Scoop.it

"Deloitte Access Economics has named tourism one of its ‘Fantastic Five’ growth industries over the next 20 years. This comes shortly after the ABS data revealing that 75% of Australian internet users have bought products online, with the most popular types of purchases being travel, accommodation, and tickets."


Via Tourism Australia Global Insights
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big ben's curator insight, March 27, 12:04 PM

Tourism one of the "Fantastic five" growth industries over the next 20 years. 

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Five transmedia projects - spring 2014

Five transmedia projects - spring 2014 | tourism innovation | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 21, 10:09 PM


Simon Staffans:  "[...] as the evolution of media and multiplatform storytelling apparently never slows down, here’s a continuation of my mini-series of looking at interesting projects in the transmedia / multiplatform / cross media vein."

Prof. Stefan Heijnk's curator insight, March 22, 4:52 AM

Cool.

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Sustainability Metrics: Resources for Measuring Green Travel, Meetings, and Tourism

Sustainability Metrics: Resources for Measuring Green Travel, Meetings, and Tourism | tourism innovation | Scoop.it

With all the Al Gore documentaries, Doomsday scientists, and some especially vortex-y winter weather this year, the environment looks like one sad place. To make matters worse, sustainability measures often end up sounding alarmist in the media or self-righteous in practice. We often see sustainability as a trade-off between the experiences we have today versus the experiences our children will have in the future. We often see it as a zero-sum game, where being sustainable means we have to give up ours so they can have theirs. Or maybe we’re simply occupied with more immediate problems to worry about climate change or environmental degradation just yet.


Via Roland Schegg
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11 Tourism Boards That Use Twitter Like a Real-Time Concierge

11 Tourism Boards That Use Twitter Like a Real-Time Concierge | tourism innovation | Scoop.it
Of the 450 destinations listed on Skift's social data dashboard SkiftIQ, only 12 marketing organizations reply to travelers' tweets in less than 2hours.
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Millennials in Adulthood - Report From Pew Research Center

Millennials in Adulthood - Report From Pew Research Center | tourism innovation | Scoop.it

Millennials don’t seem to take comfort in the same things as their elders do. A new study from the Pew Research Center called Millennials in Adulthood finds that far fewer of them identify with a religion or a political party. They’re less likely to be married than previous generations were at the same age. Only half call themselves patriotic, and a scant 1 in 5 thinks that most people can be trusted. Just a handful expect that Social Security will pay in full when they need it.

 

What’s going on here? One factor, apparently, is that millennials, currently 18 to 33 years old, find satisfaction in entirely new sources. Their digital lives are hugely important to them, for example. So they may be less alienated than they appear—they just live in different kinds of communities.


Via Kenneth Mikkelsen
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THE TOP 5 DIFFERENCES BETWEEN CHINESE AND WESTERN TRAVELLERS - Tourism Review

THE TOP 5 DIFFERENCES BETWEEN CHINESE AND WESTERN TRAVELLERS - Tourism Review | tourism innovation | Scoop.it
THE TOP 5 DIFFERENCES BETWEEN CHINESE AND WESTERN TRAVELLERS Tourism Review When Western tourists travel to China, they often do so because of the country's ancient history and the many cultural experiences that will await them but it seems that...

Via Fusion Tourism
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