Solo travellers don't go alone because they have to, they do it because they want to, a new QUT study has found. Solo travellers are choosing freedom, uncompromised fun and meeting new people over the desire to have a companion to share their experiences. In a study published in the International Journal of Tourism Research, Professor Bianchi looked at the drivers of satisfaction and dissatisfaction for solo travellers, given the growing numbers of holidaymakers travelling alone. "Research shows the fastest growing tourism segment and Australian figures support this with solo traveller numbers increasing by almost 20% between 2007 and 2011. Understanding tourist satisfaction and dissatisfaction will help tourism operators ensure solo travellers are not being ignored."
It’s not just hosts who are riding Airbnb’s coattails and creating businesses. Small tour operators are working with hosts to draw attention to their activities and Airbnb is quick to help them do that to give it a neighborhood-friendly image.
Millennials are a departure from the traditional traveler. They desire the new and novel, and crave the unexpected. They want meaningful travel experiences and demand the distinct and different. Research has shown that Millennials travel often, taking an average of five business trips each year and extending them into leisure vacations. And this audience is 23% more likely to travel abroad than their older counterparts. With Millennials in the U.S. on track to spend $1.4 trillion each year by 2020, this travel-loving market is likely to put a portion of that on travel. That's why travel brands can't afford to overlook this lucrative market. As a result, this is making many hotel brands revisit their hospitality marketing strategies, which have been geared toward traditional travelers. But marketing to Millennials demands a unique approach. Discover how to engage this market and get them to stay with a hotel brand.
Destination Marketing Association International has released a 94-page DestinationNEXT Practice Handbook outlining 20 best practices and 10 "NEXTPractices" for tourism bureaus in 2015. The NEXTPractices are initiatives that have much more potential for destination marketing organisations although some may require a long time to develop and scale fully into practical systems for the mainstream DMO industry. Among the "NEXTPractices" include:
The rise of DMO cognitive systemsThe future of shared economy collaborationBehind the value of DMO network models
Voilà 10 ans, pratiquement jour pour jour, Pingyao et Provins s’engageaient au Palais de l’Assemblée du peuple à Pékin, puis à Pingyao, dans un partenariat touristique et patrimonial. Provins a désormais son lieu de promotion touristique au cœur de Pingyao.
When you’re tasked with being a community leader, building and maintaining strong relationships with your industry partners is crucial. Not only is it important for disseminating key information, it’s just as beneficial for establishing long-term relationships that help to elevate industry performance.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.