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Attracting tourists beyond gateway cities: Marketing London Plus example

Attracting tourists beyond gateway cities: Marketing London Plus example | Tourism Innovation | Scoop.it

"How do you push people to other parts of the country beyond the big gateway cities, and spread the economic benefit of travel more evenly? The London Plus tips are good ones, universally applicable."


Via Julien Dos Reis Pedro
Andrea Rossi's insight:

"- Do not over-estimate geographical knowledge of Britain, or assume potential visitors will be aware of even high-profile destinations outside London.
- Focus on the heritage, variety and countryside outside London as well as unique places to stay and the British people.
- Make sure the “experiences” the destination offers (e.g. luxurious, adventurous) are reflected, and indicate how people will feel (e.g. relaxed) when there, as well as the attractions / destinations themselves.
- Do the work for visitors by putting together set itineraries, themselves.
- Remind of enjoyment of previous trips to London and include London in suggested itineraries but build on appeal by showing that Britain can offer even more than our world famous headline sights on a second visit.
- Showcase opportunities to relax, enjoy good food and unique / unusual experiences and places to stay.
- Avoid inadvertently re-enforcing out-of-date stereotypes of destinations.
- Compare , well-known offers in other countries (e.g. Cotswolds /Tuscany, York / Seville, Scottish Highlands / Swiss Alps, Cornish coast / Spanish Costas). Flag unique or off-thebeaten-track experiences in Britain, away from mass tourist hotspots.
- Avoid itineraries where driving / hiring cars is essential (although in some markets this will appeal). Facilitate rail travel, for example highlight booking trains ahead reduces cost considerably, or suggest use of a BritRail pass.
- Show travel times rather than distances from London (or between destinations) by train. Remember for most visitors tolerance is 2-3 hours travel time between destinations." (cit.)

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Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Millennials and the $335 Billion Sharing Economy

Millennials and the $335 Billion Sharing Economy | Tourism Innovation | Scoop.it
A look at Millennials and the Sharing economy. PWC values the Sharing Economy at $335 billion by 2030. Millennials will be a key driver.

Via Nimber, ALBERTO CORRERA
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Béatrice Boussard's curator insight, May 28, 6:01 AM

L'expérience client est au coeur du renouvellement du modèle capitaliste actuel, portée notamment par les jeunes Y,X et Z (et la suite...) pour qui le digital est un mode de vie et d'accès au monde. L'économe collaborative, ou sharing economy, en est une de conséquences en bâtissant des modèles disruptifs sur les grands irritants d'un secteur, et offrant des solutions à un monde sous contrainte, notamment financières pour les jeunes.

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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The Big Collision Between Vacation Rentals and the Sharing Economy Is Happening Now

The Big Collision Between Vacation Rentals and the Sharing Economy Is Happening Now | Tourism Innovation | Scoop.it
Earlier this year, Skift released its annual megatrends forecast and in it predicted the coming collision between the world of vacation rentals and sharing

Via Soraia Ferreira
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Leading with the destination: Málaga - A case study in location-based marketing

Leading with the destination: Málaga - A case study in location-based marketing | Tourism Innovation | Scoop.it
Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure of Málaga an integral part of their marketing strategies.
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Rescooped by Andrea Rossi from Future of Electric Cars
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World's First Electrical Car Ferry in Operation - The Maritime Executive

World's First Electrical Car Ferry in Operation - The Maritime Executive | Tourism Innovation | Scoop.it
The world’s first electrical car and passenger ferry powered by batteries has entered service in Norway. The ferry only uses 150 kWh per route, which

Via Collection of First, massimo facchinetti
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Rescooped by Andrea Rossi from Urban and Master Planning
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Brighton: the seaside resort that wants to be the smartest digital city in England | Guardian

Brighton: the seaside resort that wants to be the smartest digital city in England | Guardian | Tourism Innovation | Scoop.it
Take the internet of things, add some creativity, some superfast broadband, and head to the seaside resort that’s become a poster child for digital innovation

Via Rob Kitchin, massimo facchinetti
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Rescooped by Andrea Rossi from Innovation and trends in tourism
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The ‘Workplace Wellness’ Trend: What Travel Agents Should Know

The ‘Workplace Wellness’ Trend: What Travel Agents Should Know | Tourism Innovation | Scoop.it
The Global Wellness Institute (GWI) recently announced that it will launch a major global research project on the subject of “workplace wellness.”

The Institute, launched in 2014, is an international think-tank with the mission of empowering worldwide wellness and educating the public on the subject.

Travel Market Report spoke with Susie Ellis, chairman and CEO, Global Wellness Institute, and Mia Kyricos, chief brand officer of Spafinder Wellness, about the growing concept of “workplace wellness” and what travel agents need to know about it.

Via Roland Schegg
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Marriott Content Studio And Marriott Hotels Premiere Original Short Film 'French Kiss' - Hospitality Net

Marriott Content Studio And Marriott Hotels Premiere Original Short Film 'French Kiss' - Hospitality Net | Tourism Innovation | Scoop.it
Today, the Marriott Content Studio - in partnership with Marriott Hotels, the company's flagship brand - premieres its second original short film, French Kiss, with a global YouTube launch followed by a gala screening and party at the Marina del...
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Interview: Tourism Australia Director on Being the Best in the Business

Interview: Tourism Australia Director on Being the Best in the Business | Tourism Innovation | Scoop.it
Editor’s Note: Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizatio
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Rescooped by Andrea Rossi from Hotel and Luxury Industry
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Marriott is Launching a Digital Concierge

Marriott is Launching a Digital Concierge | Tourism Innovation | Scoop.it
It’s official: the concierge desk is a thing of the past. Today, Marriott Hotels is launching a new digital concierge service called Mobile Request, which puts service requests—from extra towels to fluffier pillows and airport pickups—in the literal palm of your hand.

Via Ranjan KHOTEJA
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Rescooped by Andrea Rossi from management tourism
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Le secteur privé s'intéresse à Atout France - LaQuotidienne.fr

Le secteur privé s'intéresse à Atout France - LaQuotidienne.fr | Tourism Innovation | Scoop.it
les entreprises privées se sont montrées particulièrement intéressées par les actions de promotion proposées par Atout France sur les marchés émergents sans

Via luc Vandendriessche
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Rescooped by Andrea Rossi from Innovation and trends in tourism
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La génération Z au travail

La génération Z au travail | Tourism Innovation | Scoop.it
Ils s’attendent à travailler avec les dernières technologies, mais priorisent les communications en face à face. Ils exigent souplesse des horaires et des méthodes… Les Z bouleverseront-ils les milieux de travail comme l’ont fait les Y?

Via Roland Schegg
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Rescooped by Andrea Rossi from Innovation and trends in tourism
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Encourager les touristes à voir plus loin que la ville

Encourager les touristes à voir plus loin que la ville | Tourism Innovation | Scoop.it

Pendant que le tourisme urbain gagne en popularité, plusieurs régions élaborent des stratégies afin d’attirer une partie de cette clientèle dans leur campagne.


Via Roland Schegg
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Rescooped by Andrea Rossi from Turismo, viaggiatori e dintorni-Comunicazione e accoglienza (non solo) 2.0
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In Primo Piano: Il turismo di domani? Nuovi modelli, competenze, innovazione - Reteconomy

In Primo Piano: Il turismo di domani?  Nuovi modelli, competenze, innovazione - Reteconomy | Tourism Innovation | Scoop.it
Il turismo è una delle più importanti risorse sulle quali l’Italia può contare, eppure, dati i nuovi contesti e le nuove caratteristiche dei clienti-consumatori, gli operatori del settore devono pensare a nuove soluzioni e strategie per definire il turismo di domani.

Via simonetta marvaldi
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Rescooped by Andrea Rossi from The Insight Files
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Travel Brands That Don't Understand Social Media Will Perish

Travel Brands That Don't Understand Social Media Will Perish | Tourism Innovation | Scoop.it
Eleven years after the founding of Facebook and nine years after Twitter debuted, the travel industry is well-versed in social media, right? Wrong.

Via Tourism Australia
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Panos Fotiadis's curator insight, May 25, 2:00 AM

do you "understand" social media...?

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More Chinese tourists to visit Thailand under new tourism incentives - Lifestyle - Chinadaily.com.cn

More Chinese tourists to visit Thailand under new tourism incentives - Lifestyle - Chinadaily.com.cn | Tourism Innovation | Scoop.it
More Chinese tourists will be visiting Thailand this year as Chinese travel agencies offer more perks and incentives to their compatriots who want to visit Bangkok and other popular tourist destinations in the country.
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Legoland and Bollywood theme parks take shape in Dubai – in pictures | The National

Legoland and Bollywood theme parks take shape in Dubai – in pictures | The National | Tourism Innovation | Scoop.it
Construction of Dubai Parks and Resorts’ theme park complex in Jebel is now around 17 per cent complete, as the 25 million square feet entertainment complex steadily takes shape in time for its opening in October next year.
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Rescooped by Andrea Rossi from Tourism Social Media
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This Cute Little Drone is Here to Take Your Vacation Pics

This Cute Little Drone is Here to Take Your Vacation Pics | Tourism Innovation | Scoop.it
There’s a new way to take your selfies in the works. Lily, a flying camera, follows a wearable tracking device to catch the best views while keeping you in the frame.

Via Wendy Forbes
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Get Local Flavor's curator insight, May 22, 12:16 PM

The ultimate selfie cam.

Rescooped by Andrea Rossi from Innovation and trends in tourism
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Adapter l’offre touristique aux familles

Adapter l’offre touristique aux familles | Tourism Innovation | Scoop.it
La famille moderne a évolué. Elle rêve avant tout de resserrer les liens familiaux lorsqu’elle part en vacances. Pour satisfaire cette exigence, les entreprises touristiques doivent proposer des expériences à partager en famille, des services personnalisés, des hébergements et une tarification flexibles.

Via Roland Schegg
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Rescooped by Andrea Rossi from The Insight Files
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After disasters, wellness tourism recovers 170% more

After disasters, wellness tourism recovers 170% more | Tourism Innovation | Scoop.it

At the World Travel & Tourism Council’s (WTTC) Global Summit in Madrid, Spain, the Global Wellness Institute (GWI) released new data suggesting wellness tourism could rebound faster than the tourism sector as a whole following major disasters, such as wars, acts of terrorism, drug violence or natural disasters. The ten nations analysed that have experienced either historic or shorter-term disruptions will see, on average, an annual 7.2% growth rate in inbound trips overall, but a greater 19.5% annual rise in inbound wellness tourism trips. This represents roughly 170% more inbound wellness-focused trips across those five years. The GWI defines wellness tourism as all travel associated with maintaining or enhancing one's personal wellbeing, and this travel category's global growth is estimated at 9.1% annually from 2012-2017, or 58% faster than the 5.8% annual growth rate for global tourism overall. Wellness tourism can play a major role in the image-building that is critical for nations that have experienced crisis-driven tourism disruptions.


Via Tourism Australia
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London tourism: Record breaking year welcomes 17.4 million international tourists - eTurboNews.com

London tourism: Record breaking year welcomes 17.4 million international tourists - eTurboNews.com | Tourism Innovation | Scoop.it
17.4 million tourists. Quiet a number for the British capital London.
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Rescooped by Andrea Rossi from Hotel and Luxury Industry
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The New Hotel Design That Perfectly Combines Business and Leisure

The New Hotel Design That Perfectly Combines Business and Leisure | Tourism Innovation | Scoop.it
Hotels are rethinking room design as guests’ work and play priorities merge creating the desire for a space that caters equally to both. While major brands

Via Ranjan KHOTEJA
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Rescooped by Andrea Rossi from Médias sociaux et tourisme
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Aéroports de Paris étudie un aéroport dédié aux drones

Aéroports de Paris étudie un aéroport dédié aux drones | Tourism Innovation | Scoop.it
Aéroports de Paris étudie la possibilité de dédier aux drones un aéroports d'aviation générale aux alentours de Paris. ADP gère une dizaine d'aérodromes en plus de Roissy, Orly et du Bourget.

Via SL
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Rescooped by Andrea Rossi from Innovation and trends in tourism
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What Travel Brands Can Learn From Facebook About Summer Travel Habits

What Travel Brands Can Learn From Facebook About Summer Travel Habits | Tourism Innovation | Scoop.it
Summer is right around the corner for countries in the Northern Hemisphere, and the vacation seekers are getting busy on Facebook.

It is more likely than ever that travelers and would-be travelers who are snap-happy are accessing Facebook on their mobile devices. A recent study by Facebook that looks at its universe of users found that 70 percent of them were reading via their mobile devices, while 75 percent were posting content from their phones.

Via Roland Schegg
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Rescooped by Andrea Rossi from Innovation and trends in tourism
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8 Brands Using the Collaborative Economy to Market with the Crowd

8 Brands Using the Collaborative Economy to Market with the Crowd | Tourism Innovation | Scoop.it
It pays to share, as the crowd shares your brand for you.

Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy.

Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make the sharing happen.

Via Roland Schegg
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Tourism envisions rebound plan after deadly quake | Business

Tourism envisions rebound plan after deadly quake | Business | Tourism Innovation | Scoop.it
The devastating earthquake of April 25 has left the country’s fragile infrastructure in ruins, its popular trekking trails scarred by landslides and iconic World Heritage Sites in tatters....
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