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Rescooped by Andrea Rossi from Televisión Social y transmedia
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Transmedia Storytelling and Entertainment: A New Syllabus

Transmedia Storytelling and Entertainment: A New Syllabus | tourism innovation | Scoop.it

Via Alberto Gago
Andrea Rossi's insight:

Very interesting syllabus

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Alberto Gago's curator insight, September 1, 2013 10:37 AM

Henry Jenkins presenta un nuevo syllabus de su curso de #transmedia

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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Mobile Search Advertising Around The Globe: 2014 Annual Report

Mobile Search Advertising Around The Globe: 2014 Annual Report | tourism innovation | Scoop.it
Working with some of the world’s largest and most sophisticated advertisers, our research uncovered many interesting trends that highlight the increased value of mobile devices as a mission critical channel for advertisers.

Via Soraia Ferreira
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Rescooped by Andrea Rossi from DESIGN THINKING | methods & tools
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Cooper Parlor: Service Blueprinting

Service Blueprints Izac Ross | April, 3 2014

Via Michael Sabah
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Rescooped by Andrea Rossi from UX Design : user experience and design thinking
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10 Essential User Experience Methods: Measuring Usability

UX researchers have developed many techniques over the years for testing and validating their ideas.  Here are ten essential methods to learn and employ on your next project. 


Via yannick grenzinger
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Rescooped by Andrea Rossi from Travel Retail
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The Indian Traveller 2014

The Indian Traveller 2014 | tourism innovation | Scoop.it

An interesting Infographic released by eRevMax: 'The Indian Traveller 2014' highlighting the new age Indian travelers.

 

15 million Indians are planning for international travel, with Singapore and Dubai as favorite destinations.

 

The increase in disposable income along with a stable economy, easy access to credit and exposure to media have influenced Middle Class India’s mindset and choices. Indians are now more aspirational and confident - exploring new destinations and spending more on vacations. The outbound travellers are high spenders with average spending per trip crossing $1700.

 

The current size of Indian affluent middle class, 300 million, equals the size of the US population!


Via Jerome Goldberg (JMG-Research)
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Rescooped by Andrea Rossi from Travel Tech and Innovation
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Skift Trend for 2014: The Rise of Smart Design in Travel

Skift Trend for 2014: The Rise of Smart Design in Travel | tourism innovation | Scoop.it
Early this year we released our big report, “14 Global Trends That Will Define Travel in 2014,” outlining the major trends that will define travel this yea

Via Soraia Ferreira, Luis Costa
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Rescooped by Andrea Rossi from The Insight Files
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Connecting with the crowd: application of crowdsourcing in the tourism industry

Connecting with the crowd: application of crowdsourcing in the tourism industry | tourism innovation | Scoop.it
Ines Maione of clickworker, a crowdsourcing firm based in Germany, writes in to discuss how crowdsourcing is being used in the tourism sector, and how her company is helping to connect tourism companies with the crowd.

Via Tourism Australia Global Insights
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Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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What if Everything You Know About Social Media Marketing is Wrong?

What if Everything You Know About Social Media Marketing is Wrong? | tourism innovation | Scoop.it

...If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.

 

Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 4, 10:30 PM

This is must-reading for social marketing, social media and PR professionals. It will shatter some of your assumptions about social marketing. Highly recommended. 9/10

wanderingsalsero's curator insight, April 6, 3:30 AM

All I can say is that I never really did get 'on' this bandwagon in the sense of trying to milk it for money.  I've always thought that most of what I saw/see on FB and Twitter is extremely silly bullshit  Who has time for such stuff is hard for me to image...especially nowadays with the economy in the tank.

 

I've always thought that any kind of content should have some real value to the reader whether they're your customer or not.  And furthermore that it should be just as much a type of self expression as anything else. 

 

People will make a decision about whether or not they want to 'like' or 'follow' you based on the perception they get of you as a person...or, in the case of companies, by their impression on what the companies really stands for and what they 'do' (and how it benefits people).

Rescooped by Andrea Rossi from The Insight Files
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Australian tour operator overcoming language barriers using GPS interpretive guiding system

Australian tour operator overcoming language barriers using GPS interpretive guiding system | tourism innovation | Scoop.it
International visitors to Cairns and the Tropical North will no longer be lost in translation with the introduction by Down Under Tours of a new, state of the art, GPS multilingual interpretive guiding system.

Via Tourism Australia Global Insights
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Tourism Australia’s 8 questions for great content marketing

Tourism Australia’s 8 questions for great content marketing | tourism innovation | Scoop.it
Arguably one of the best exponents of content and social marketing, Tourism Australia shared its strategy for customer engagement with its brand (Australia)

Via Tourism Australia Global Insights
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WorldWideExperience's curator insight, April 2, 6:52 AM

For me you can't beat dawn at Ayers Rock.

Rescooped by Andrea Rossi from Destination Management Issues
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WTO report on #business and #meeting #tourism

WTO report on #business and #meeting #tourism | tourism innovation | Scoop.it

The Meetings Industry has come of age. It has firmly placed itself at the centre of tourism as one of the key drivers of the sector’s development and an important generator of income, employment and investment.


Via Roland Schegg
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Rescooped by Andrea Rossi from Innovation and trends in tourisme
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The Meetings Industry Thinks Yoga Can Make Your Next Event Better

The Meetings Industry Thinks Yoga Can Make Your Next Event Better | tourism innovation | Scoop.it

Earlier this week we released our new report, “The Future of Meetings in Hospitality,” which examines the evolution of the meetings industry, specifically through the lense of hospitality. This is the most definitive report on where the meetings and conferences industry is going, especially as a result of all the technology changes. Get the report for a deep dive.

 


Via Roland Schegg
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Rescooped by Andrea Rossi from Travel Retail
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Pop-up airport shops for more sense of place

Pop-up airport shops for more sense of place | tourism innovation | Scoop.it

They've worked well in malls and on upscale shopping streets. Now pop-up retail shops and restaurants are becoming more common in airports.

 

For London's Heathrow Airport, pop-ups offer the ability to provide "seasonality and variety to passengers and the opportunity to test new concepts and brands," said Hazel Catterall, Heathrow's head of fashion.

 

In addition to frozen yogurt in the summer, artisan chocolate at Easter, flip-flops and sandals during the summer and specialty gifts in the spring, "we introduce relevant popups to match the travel theme such as 'BBC Doctor Who' products during the program anniversary to coincide with the summer holidays," said Iona Harper, Heathrow's experience delivery manager.

 

Copenhagen Airport has hosted pop-up restaurants, where top Danish chefs took turns serving special tasting menus from an open kitchen. And every few months a different company creates a pop-up in the "Brand Box" in the airport's main tax-free shop. Right now outdoor clothing and gear company, Yeti, is in the CPH brand box with a special fitting room offering customers a place to try on down jackets at icy cold winter temperatures.

 


Via Jerome Goldberg (JMG-Research)
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Jerome Goldberg (JMG-Research)'s curator insight, February 19, 9:07 AM

A very interesting way to catch back the bored shoppers... More sense of place please...

Rescooped by Andrea Rossi from Destination Management Issues
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Le tourisme bénéficiaire de la fin de la standardisation et de la production de masse

Le tourisme bénéficiaire de la fin de la standardisation et de la production de masse | tourism innovation | Scoop.it
Véritable pilier de l’industrie touristique, l’hébergement hôtelier a connu, au cours des dernières décennies, une prospérité qui a surtout profité aux chaînes hôtelières. Ce succès s’explique essentiellement par la capacité des chaînes hôtelières à rassurer le consommateur grâce à leur réputation.

Via Roland Schegg
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How the 5 biggest online travel agencies are expanding beyond mobile bookings - Strategy - Mobile Marketer

How the 5 biggest online travel agencies are expanding beyond mobile bookings - Strategy - Mobile Marketer | tourism innovation | Scoop.it
The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
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Rescooped by Andrea Rossi from Digital Storytelling
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Secrets of Visual Storytelling: 7 Fab How-To Articles - Curatti

Secrets of Visual Storytelling: 7 Fab How-To Articles - Curatti | tourism innovation | Scoop.it
Why it’s time to rethink visual storytelling on the web from the bottom up

Via José Carlos
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Rescooped by Andrea Rossi from Designing design thinking driven operations
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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | tourism innovation | Scoop.it
What’s the difference between disruptive tech and that of emergent or innovative technology? (Brian Solis is principal analyst at Altimeter Group, a research firm focused on disruptive technology. He’s also...

Via Fred Zimny
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Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | tourism innovation | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Here are seven ways brands are using social media to increase customer loyalty this year....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 10:10 PM

Useful look at 7 key social media trends in 2014.

Jeff Domansky's curator insight, April 14, 10:13 PM

Good look at 7 social media trends for 2014.

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Indonesia to develop over 500 tourism villages in 2014

Indonesia to develop over 500 tourism villages in 2014 | tourism innovation | Scoop.it
The ministry of tourism and creative economy in Indonesia has revealed plans to develop 561 tourism villages in 2014. The project will span 19 provinces and is designed to help visitors discover traditional life at local Indonesian villages, where residents maintain indigenous cultures and live just as their ancestors did centuries ago.
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Rescooped by Andrea Rossi from Innovation and trends in tourisme
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The Paradigm Shift in Travel and Tourism – Win or Die as Travellers are the main drivers

The Paradigm Shift in Travel and Tourism – Win or Die as Travellers are the main drivers | tourism innovation | Scoop.it

A Paradigm Shift is taking place in the travel and tourism industry. Travellers are the main drivers of this paradigm shift.

A paradigm shift refers to a radical shift in belief and thinking. For example, in today’s world, finance is no longer the ‘be all and end all’. It is no longer the centre of our universe (See Figure 1). The planet increasingly takes pre-eminence. In the travel and tourism industry, there is a growing shift in thinking about how to achieve best productivity and most profits. In this regard, mass tourism is no longer “best practice”.


Via Roland Schegg
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Rescooped by Andrea Rossi from Destination Management Issues
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Les leviers de la croissance dans le voyage

Les leviers de la croissance dans le voyage | tourism innovation | Scoop.it

L’industrie du voyage reste sur la bonne pente. Mais quels sont les leviers les plus dynamiques ? Oxford Economics a mené l’enquête, pour le compte d’Amadeus.

"De manière générale, l'industrie du tourisme croît plus vite que le PIB, au moins dans nos prévisions jusqu'à 2023", estime l'auteur de l'étude, Andrew Tessler, économiste d'Oxford Economics.


Via Roland Schegg
Andrea Rossi's insight:

L'étude Amadeus Travel Trends est en ligne ici:

http://blogamadeus.com/wp-content/uploads/2014/04/AmadeusTravelTrends.pdf

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Delta's New Innovation Class Reimagines Business Travel

Delta's New Innovation Class Reimagines Business Travel | tourism innovation | Scoop.it
Forget the 30-second elevator pitch: now you can have an entire three-hour flight to bounce ide...
Andrea Rossi's insight:

Delta Innovation Class: a mentoring program at 35K feet!

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150 Years of Travel [infographic]

150 Years of Travel [infographic] | tourism innovation | Scoop.it
Explore 150 years of travel with HotelClub.com. Compare the holidays of today with those of the Victorians, and discover what the future of tourism may hold.
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worldimcards's curator insight, April 2, 3:03 AM

Love this! Roaming problems don't have to be an issue though! Check this out http://bit.ly/17LFJnJ #infographic #roaming #travel

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L’île de Tenerife lance «Tenerife No Limits»

L’île de Tenerife lance «Tenerife No Limits» | tourism innovation | Scoop.it

L’Office de Tourisme de Tenerife lance sa nouvelle marque « Tenerife No Limits » confirmant ainsi son positionnement de destination « sport et nature ».


Via Julien Dos Reis Pedro
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Tour guides get lesson in outback experience

Tour guides get lesson in outback experience | tourism innovation | Scoop.it
A school for tour guides is underway in Queensland's west, to teach guides some of the finer points of outback culture and ecology.

Via Tourism Australia Global Insights
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Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP

Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP | tourism innovation | Scoop.it

"Deloitte Access Economics has named tourism one of its ‘Fantastic Five’ growth industries over the next 20 years. This comes shortly after the ABS data revealing that 75% of Australian internet users have bought products online, with the most popular types of purchases being travel, accommodation, and tickets."


Via Tourism Australia Global Insights
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big ben's curator insight, March 27, 9:04 AM

Tourism one of the "Fantastic five" growth industries over the next 20 years.