The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
What’s the difference between disruptive tech and that of emergent or innovative technology? (Brian Solis is principal analyst at Altimeter Group, a research firm focused on disruptive technology. He’s also...
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Here are seven ways brands are using social media to increase customer loyalty this year....
The ministry of tourism and creative economy in Indonesia has revealed plans to develop 561 tourism villages in 2014. The project will span 19 provinces and is designed to help visitors discover traditional life at local Indonesian villages, where residents maintain indigenous cultures and live just as their ancestors did centuries ago.
A Paradigm Shift is taking place in the travel and tourism industry. Travellers are the main drivers of this paradigm shift.
A paradigm shift refers to a radical shift in belief and thinking. For example, in today’s world, finance is no longer the ‘be all and end all’. It is no longer the centre of our universe (See Figure 1). The planet increasingly takes pre-eminence. In the travel and tourism industry, there is a growing shift in thinking about how to achieve best productivity and most profits. In this regard, mass tourism is no longer “best practice”.
"Deloitte Access Economics has named tourism one of its ‘Fantastic Five’ growth industries over the next 20 years. This comes shortly after the ABS data revealing that 75% of Australian internet users have bought products online, with the most popular types of purchases being travel, accommodation, and tickets."
An interesting Infographic released by eRevMax: 'The Indian Traveller 2014' highlighting the new age Indian travelers.
15 million Indians are planning for international travel, with Singapore and Dubai as favorite destinations.
The increase in disposable income along with a stable economy, easy access to credit and exposure to media have influenced Middle Class India’s mindset and choices. Indians are now more aspirational and confident - exploring new destinations and spending more on vacations. The outbound travellers are high spenders with average spending per trip crossing $1700.
The current size of Indian affluent middle class, 300 million, equals the size of the US population!
Ines Maione of clickworker, a crowdsourcing firm based in Germany, writes in to discuss how crowdsourcing is being used in the tourism sector, and how her company is helping to connect tourism companies with the crowd.
...If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.
Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing...
International visitors to Cairns and the Tropical North will no longer be lost in translation with the introduction by Down Under Tours of a new, state of the art, GPS multilingual interpretive guiding system.
The Meetings Industry has come of age. It has firmly placed itself at the centre of tourism as one of the key drivers of the sector’s development and an important generator of income, employment and investment.
Earlier this week we released our new report, “The Future of Meetings in Hospitality,” which examines the evolution of the meetings industry, specifically through the lense of hospitality. This is the most definitive report on where the meetings and conferences industry is going, especially as a result of all the technology changes. Get the report for a deep dive.
They've worked well in malls and on upscale shopping streets. Now pop-up retail shops and restaurants are becoming more common in airports.
For London's Heathrow Airport, pop-ups offer the ability to provide "seasonality and variety to passengers and the opportunity to test new concepts and brands," said Hazel Catterall, Heathrow's head of fashion.
In addition to frozen yogurt in the summer, artisan chocolate at Easter, flip-flops and sandals during the summer and specialty gifts in the spring, "we introduce relevant popups to match the travel theme such as 'BBC Doctor Who' products during the program anniversary to coincide with the summer holidays," said Iona Harper, Heathrow's experience delivery manager.
Copenhagen Airport has hosted pop-up restaurants, where top Danish chefs took turns serving special tasting menus from an open kitchen. And every few months a different company creates a pop-up in the "Brand Box" in the airport's main tax-free shop. Right now outdoor clothing and gear company, Yeti, is in the CPH brand box with a special fitting room offering customers a place to try on down jackets at icy cold winter temperatures.
Véritable pilier de l’industrie touristique, l’hébergement hôtelier a connu, au cours des dernières décennies, une prospérité qui a surtout profité aux chaînes hôtelières. Ce succès s’explique essentiellement par la capacité des chaînes hôtelières à rassurer le consommateur grâce à leur réputation.