Skift recently interviewed Visit Holland's CEO on efforts to make Holland a city destination rather than a country destination. Between Holland's iconic tulips, its well-known canals and bicycle culture, this small European country certainly isn't unknown to international travellers. However Visit Holland must continuously reinvent incentives in order to move tourists beyond Amsterdam's charm and out into the countryside and other cities. In 2014, the country welcomed 14 million international visitors who spent 10.2 billion euro ($11.5 billion), about 40% of which was spent in Amsterdam alone, the Netherlands' largest city and arguably biggest attraction. Read the interview here.
Tourism Australia's marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attractions. Tourists no longer want a superficial glimpse of a country, but a more in-depth experience. The marketing must reflect that trend, forming the backbone of Tourism Australia's indigenous campaign. The film, the be distributed internationally and domestically through state and territory tourism agencies, will aim to shed misconceptions that indigenous product can only be found in 'hot, dry and dusty' places. Click here to view the video.
As a single mom, Kayt Sukel traveled with her kid. A lot. The freelance science writer and partner at TravelSavvyMom and her son, now 10, have visited more than 25 countries -- and a whole lot of resorts, hotels, airlines and tours. Sukel is often frustrated by the lack of options for [...]
When thinking about the Caribbean, it's often the larger islands of the Barbados, Jamaica and Puerto Rico that come to mind. This is one of the challenges faced by the Caribbean Tourism Organisation, where the mission is to market the region as one destination and make sure the household name destinations don't claim the largest slices of its marketing budget. While it's not clear to what extent this happens the region as a whole had a record year for tourist arrivals in 2014 and so far this year has seen more records. The Caribbean welcomed 26.3 million visitors in 2014, a 5.6% increase over the previous year. Skift recently interviewed the CEO of the Caribbean Tourism Organisation to talk about visitor arrivals, air capacity growth to the region and the impact of Cuba thawing relations within the U.S. Click here to read the interview.
U.S. business travelers make more money than the average American, and stand at the online intersection of hotel and airline loyalty programs and the non-travel brands seeking to influence their shopping behaviors.
Tuesday the European Commission officially launched the EU Strategy for the Alpine Region (EUSALP), the fourth EU macro-regional strategy. More than70 million citizens will reap the benefits of a closer cooperation between regions and countries in terms of research and innovation, SME support, mobility, tourism, environmental protection and energy resources management.
In a competition with prizes worth 22,000€ ($24,000), the Gay European Tourism Association has teamed up with the Lisbon MBA and the Portuguese Tourism Board to find new ideas and technologies for measuring the behavior of holiday makers when they visit countries and cities. The competition is
After a sharp depreciation of the Australian dollar and a related drop in the price of key commodities, it looks like Australia's long-awaited transition away from mining-related infrastructure development is well under way. According to Barclays, the value of non-mining, non-farm exports has climbed 7% in the past 12 months, and services such as tourism are leading the way. So while miners are shipping more volume than ever to make up the price shortfall, Australia is looking increasingly cheap to holidaymakers, students and business groups from China, the US and Europe. Their currencies are, respectively stable, relatively strong and resilient against the odds. If this trend of growth continues, tourism will have replaced coal as Australia's No. 2 export earner, behind iron ore. Find out more.
DMAI has collected data from 327 tourism bureaus in 36 countries in early 2014 to collate the most significant travel consumer trends and the top DMO strategies designed to exploit these trends. The trends and strategies were culled into three opportunities that DMOs could embrace to elevate their effectiveness:
A shift toward two-way digital communications and social media execution.Better destination-specific branding strategy and product development for both leisure and meetings markets.More strategic collaboration with economic development organisations to pool intelligence and resources.
These three transformational opportunities revolve around social selling, experiential marketing and a more sophisticated business model. Find out more.
Minister for Trade, Tourism and Major Events Stuart Ayres said Vivid Sydney won the Gold Award in the Marketing – State Government Destination category, recognising State or city tourism organisations.
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