Tourism Innovation
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Creare narrazioni vincenti con Tourist Experience Design: il caso GiappoTour

BIT 2013 - Storytelling e Tourist Experience Design(R). Il caso di successo del GiappoTour di Blueberry Travel Company (video)

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Presentazione di Andrea Rossi alla conferenza "Travel Storytelling Opportunities" alla BIT 2013, su Storytelling e Tourist Experience Design(R). E' stato presentato il caso di successo del GiappoTour di Blueberry Travel Company (video).

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Why travellers are returning to travel agents

Why travellers are returning to travel agents | Tourism Innovation | Scoop.it

A flood of data has travellers — especially Millennials — seeking out real people to help them find their way. People today want hand-picked ideas for their particular tastes and interests. So they are returning to travel agents, relying on their expertise to do the research, the comparing, the vetting, the suggesting of the right place, the right time, the right price and so forth. The travel and hospitality marketing firm MMGY found that in 2015, 18% of travellers worked with a travel agent, a 50% jump on the previous year. Based on a survey of 14,000 households, the American Society of Travel Agents reports that it is currently seeing the highest numbers in three years for consumers booking through travel agents. Find out more.


Via Tourism Australia
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2016 in Review: Distribution, Marketing & Revenue Management in Hospitality

2016 in Review: Distribution, Marketing & Revenue Management in Hospitality | Tourism Innovation | Scoop.it
2016 has been an interesting year for hoteliers. Whether you’re on-property or in a corporate office, the industry is evolving at a rapid pace in all areas.  Consolidation, Rate Parity, Google & Trip Advisor are all big news and have been discussed a lot. However there may have been some news that has slipped slipped under your radar.

Via Roland Schegg
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Space Tourism Posters

Space Tourism Posters | Tourism Innovation | Scoop.it
Fourteen space travel posters of colorful, exotic space settings are now available free for downloading and printing.
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Eve-Line Boulle's curator insight, January 9, 9:41 AM
"Visions of the future"
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For big travel firms, the mobile struggle is real

For big travel firms, the mobile struggle is real | Tourism Innovation | Scoop.it
The world is now, indisputably, mobile-first. In 2015, the number of smartphone users worldwide surpassed 2.5 billion.
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Hospitality Net - Top 2016 locations for Chinese millennial travellers

Hospitality Net - Top 2016 locations for Chinese millennial travellers | Tourism Innovation | Scoop.it
Outbound Chinese travellers could number around 174 million by 2019, spending $264 billion annually. This
sum is roughly equivalent to the GDP of a developed country like Singapore. Chinese millennials is the
generation that constitutes the largest share of China's travellers, as they already constitute 40% of Chinese
outbound travels. Chinese millennials are thirstier than previous generations for the international experience.
Indeed, the average wealthy Chinese millennial has been to 13 countries and travelled abroad 3.3 times for
leisure in the past year alone for an average of 25 days. With respect to Chinese millennials, it is advisable to
view them as "travellers" rather than "tourists", as they prefer to respond to opportunities to plan their own
customised trips. Chinese millennials mostly travel for the purposes of leisure or exploring the world. In this
article we shall present the most popular travel locations for Chinese millennial travellers.
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Want innovation, hotel industry? Try choosing the right problems - Tnooz

Want innovation, hotel industry? Try choosing the right problems - Tnooz | Tourism Innovation | Scoop.it
These days everyone purports to be innovating, revolutionizing, and pioneering, while the rest of us seem to be perpetually searching for innovation.

Via Roland Schegg
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Eve-Line Boulle's curator insight, September 7, 2016 9:01 AM
"The hoteliers, the media, the investors; we are all looking for the next big thing that will solve the hotel industry’s problems."
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World's friendliest cities, according to Conde Nast Traveler

World's friendliest cities, according to Conde Nast Traveler | Tourism Innovation | Scoop.it
Conde Nast Traveler asked its readers for their friendliest cities around the United States and around the world. Here are their top 10 spots.

Via Fusion Tourism
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La reconquête touristique des berges fluviales - Veilletourisme.ca

La reconquête touristique des berges fluviales - Veilletourisme.ca | Tourism Innovation | Scoop.it
Le Québec peut miser sur le tourisme fluvestre, synergie des activités terrestres et fluviales, pour rendre le Saint-Laurent plus accessible aux Québécois.

Via Roland Schegg
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What do guests actually say when they leave negative hotel reviews?

What do guests actually say when they leave negative hotel reviews? | Tourism Innovation | Scoop.it
Although evidence suggests the majority of hotel reviews are, in fact, positive in nature, brands still need to dissect those that are not.

Via Wendy Forbes
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Rescooped by Andrea Rossi from News on Tourism
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Attractivité touristique : les bons et les mauvais élèves en France

Attractivité touristique : les bons et les mauvais élèves en France | Tourism Innovation | Scoop.it

Quelles sont les forces et les faiblesses des destinations touristiques françaises ? L’association 46.2 répond à cette question à travers un rapport de 130 pages, dont nous publions les principales conclusions.


Via Eve-Line Boulle
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Eve-Line Boulle's curator insight, July 6, 2016 8:28 AM
"Alors que les régions françaises, désormais au nombre de 13, ont vu leurs compétences s’accroître, notamment en matière développement économique, transports ou encore aménagement du territoire, l’Alliance 46.2, qui rassemble 19 grandes entreprises du tourisme, s’intéresse à leur attractivité et à leur performance touristique."
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Travel sites are working on personalisation but do consumers notice?

Travel sites are working on personalisation but do consumers notice? | Tourism Innovation | Scoop.it

Elements of personalisation are creeping into online travel sites as demonstrated by a recent study by eDigitalResearch. The eTravel Benchmark looks at the digital travel experience across a number of criteria including first impressions, search, booking process and design and usability. Booking.com came out on top for the fifth time running for its performance across all channels - desktop, mobile and mobile application. According to the survey, personalised digital experiences are a growing trend although most consumers aren't really aware that content is personalised with only 20 per cent recognising these features. Click here to download the full study.


Via Tourism Australia
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Hotel offers guests personalized streaming entertainment options

Hotel offers guests personalized streaming entertainment options | Tourism Innovation | Scoop.it
Aloft Hotels introduces secure personal streaming for patrons to access their favorite content while on the road.

Via Soraia Ferreira, Ph.D.
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The end-to-end customer experience for destinations - Destination Think! -

The end-to-end customer experience for destinations - Destination Think! - | Tourism Innovation | Scoop.it

Destination marketing leaders have identified the major challenges they face in 2016, and the need for cohesive strategies that address them. As marketers respond to the shift to consumer engagement, evolving consumer behaviour and word of mouth, the need to measure marketing effectiveness and to lead stakeholders to improve the customer journey, it’s now more important than ever to build strategic models that focus on creating valuable consumer experiences in order to make a wider impact on the industry.


Via Roland Schegg
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What now for chatbots in travel?

What now for chatbots in travel? | Tourism Innovation | Scoop.it

Advances in artificial intelligence technologies – such as neural networking and natural language processing – have allowed brands such as Facebook, Google, Apple and Amazon to offer conversational products, letting consumers order products or map their journeys through speech or messaging.


Via Roland Schegg, Eve-Line Boulle
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Eve-Line Boulle's curator insight, January 9, 9:43 AM
"2016 was the year when chatbots emerged as a new interface for consumer interaction..."
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The Most Important Design Jobs Of The Future

The Most Important Design Jobs Of The Future | Tourism Innovation | Scoop.it
Design leaders at Google, Microsoft, Autodesk, Ideo, Artefact, Teague, Lunar, Huge, New Deal, and fuseproject predict 18 new design jobs.
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THack China: Gamification, augmented reality, wearables, and more - Tnooz

THack China: Gamification, augmented reality, wearables, and more - Tnooz | Tourism Innovation | Scoop.it
Tnooz’s third China hackathon, co-produced with Travel Daily, drew 70 developers to Hangzhou to leverage APIs from Alitrip, Amadeus, Booking.com, and AXA.
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How Airbnb designs for trust

How Airbnb designs for trust | Tourism Innovation | Scoop.it
Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another's homes. How did he overcome the stranger-danger bias? Through good design.
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7 Cities Transforming Their Rivers From Blights to Beauties – WIRED

7 Cities Transforming Their Rivers From Blights to Beauties – WIRED | Tourism Innovation | Scoop.it

LOS ANGELES WANTS to rethink its river. Late last month, Mayor Eric Garcetti announced that Gruen Associates, Mia Lehrer + Associates, and Oyler Wu would be designing the last twelve miles of the Los Angeles River Valley Bikeway and Greenway. The scheme, encompassing a new bike, trail, and park network from Canoga Park, in the San Fernando Valley to Elysian Valley just outside Downtown, is the latest of several initiatives set to transform the former flood control channel into an actual river. The city, county, and federal government are reshaping the river and restoring ecosystems; several parks, trails, and amenities have already popped up; and development is following quickly behind. And LA isn’t the only metropolis looking to reclaim its once-mocked waterway. Cities around the world are realizing that water can be a cultural and recreational asset, not something to hide or pillage, and it seems no waterway will be wasted for long.


Via Lockall, association concert urbain, massimo facchinetti
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Comment passer de guide à guide Plus - Veilletourisme.ca

Comment passer de guide à guide Plus - Veilletourisme.ca | Tourism Innovation | Scoop.it
Par la qualité de sa performance, le guide d'aventure peut faire d'une activité une expérience extraordinaire.

Via Roland Schegg
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3 steps to address change management in your destination - Destination Think! -

3 steps to address change management in your destination - Destination Think! - | Tourism Innovation | Scoop.it
Change is hard, but doing nothing is a choice with consequences. If you’ve chosen to embrace change, the next logical question is, “How?” Change management is one of the greatest challenges facing leaders of destination marketing organizations (DMOs). Those who seek to help their organizations adapt need a consistent and focused approach in order to make an impact.

Via Roland Schegg
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Eight things new destination marketing leaders need to know

Eight things new destination marketing leaders need to know | Tourism Innovation | Scoop.it

New leaders in a destination marketing organisation must prioritise collaboration, innovation and more essential skills that will create long-term success. This article focuses on the critical things a new leader at the DMO needs to understand and consider in order to avoid speed bumps and succeed in the industry.

 

Don't underestimate the impact of external stakeholders.Review and understand existing strategies before adding your own ideas.Build consultation into almost everything you do.Dare to stop doing things.Create a culture of innovation.Think twice before going retail.Stay lean.Understand the business you're in.
Via Tourism Australia
Andrea Rossi's insight:
1.Don't underestimate the impact of external stakeholders.
2. Review and understand existing strategies before adding your own ideas. 
3. Build consultation into almost everything you do. 
4. Dare to stop doing things. 
5. Create a culture of innovation. 
6. Think twice before going retail. 
7. Stay lean. 
8. Understand the business you're in.
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Rescooped by Andrea Rossi from Destination Management Issues
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France TO : l'évolution des destinations depuis 10 ans

France TO : l'évolution des destinations depuis 10 ans | Tourism Innovation | Scoop.it
En une décennie, et encore plus depuis 5 ans et les révolutions arabes, les voyagistes ont opéré un basculement spectaculaire vers l'Europe du Sud. Le Seto a mis en chiffres la nouvelle répartition des parts de marché, destination par destination.

Via Roland Schegg
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Destination marketers need to learn from the past to shape a healthier tourism future - Destination Think! -

Destination marketers need to learn from the past to shape a healthier tourism future - Destination Think! - | Tourism Innovation | Scoop.it
2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose starting to crack?”, strategic advisor and Founder of Concious Travel Anna Pollock calls out systemic problems within the tourism industry that have dire consequences for destinations, residents and travellers. Among the root causes she mentions are: a) “a reluctance to admit to and deal directly with the negative consequences associated with tourism growth,” b) a failure to focus on the “net benefit” of tourism beyond increasing a place’s GDP and c) not ensuring that residents have a say in the scope, pace and scale of tourism.

Via Roland Schegg
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How Travel Brands Thrive in the 'Expectation Economy'

How Travel Brands Thrive in the 'Expectation Economy' | Tourism Innovation | Scoop.it
It's easy to see how companies like Uber have fundamentally changed the taxi and transportation industry. But all threats to taxi cab owners aside, what's
Via Roland Schegg
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Vivid Sydney 2016 smashes visitor records

Vivid Sydney 2016 smashes visitor records | Tourism Innovation | Scoop.it

Vivid Sydney 2016 has smashed visitor records with over 2.3 million people attending the world's biggest festival of light, music and ideas - an increase of 35.4 per cent on last year's attendance of 1.7 million. New precincts at the Royal Botanic Gardens and Taronga Zoo were visitor favourites as well as the spectacular Songlines projection onto the Sydney Opera House Sails that celebrated Indigenous Australian culture. A standout of this year's program was also the number of visitors travelling to NSW on specific Vivid Sydney travel packages, with a remarkable 88,300 packages sold, up an incredible 104 per cent on 2015 figures. Find out more.


Via Tourism Australia
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