Qu’adviendrait-il si un nombre croissant de gens rejetaient la consommation traditionnelle et que, plutôt que d’acheter des produits qu’ils utilisent rarement, ils optent pour le partage et le troc ? Internet a permis l’émergence de fonctionnements collaboratifs. L’économie mondiale est-elle sur le point de faire sa mue ?
Reviews are playing a major role in the consumer decision making model. They provide information about your business for your customers while helping boost your local SEO in the process. With the access of countless online reviews and commentary on social media networks consumers are now more informed, connected, and empowered than ever before.
Our objective for this post is to break down the 5 steps in the consumer decision making model to discuss the impact of online reviews and strategies you can implement to encourage potential customers to choose your business with their purchases....
Recently the results of two country brand rankings were released, with Australia ranking in the top ten markets on both indexes. GfK - an international research firm - measured 50 nations for its 2014 'Anholt-GfK Nation Brands Index' while international branding firm FutureBrand assessed 75 countries for its 2014-15 'FutureBrand Country Brand Index.' The top 10 countries in each ranking are fairly similar despite the differing methodologies. GfK's NBI measures the image of 50 countries with respect to exports, governance, culture, people, tourism and immigration/investment. In comparison, Future Brand's CBI assesses 75 countries on associations of value system, quality of life, business potential, heritage/culture, tourism and products. GfK's NBI index involved conducting over 20,000 interviews in 20 countries whereas FutureBrand's CBI incorporated quantitative and qualitative data from 2530 opinion-formers and frequent international business or leisure travellers in 17 countries. Click here to view how various countries ranked on both indexes.
With so much to do and see, Hotels.com™ is narrowing it down with their predictions for top travel trends in 2015. Increase in Luxury Travel: Whether it's five-star accommodation, fine dining or activities, Canadians aren't afraid to open their wallets to improve their travel experience. In the most recent report by The Canadian Tourism Commission Canadian travel spending was $30 billion a year, making Canadians one of the highest per capita spenders worldwide.
« Comment faire vieillir les villes intelligentes ? » Telle est la conclusion philosophique soulevée par Antoine Picon. Car il semblerait que la smart city demeure encore durablement l'imparfaite « cristallisation » des opérations humaines et matérielles qui la traversent. Pourtant, à l'image des modélisations informatiques et cartographiques, l'interaction dynamique formée entre les habitants-cyborgs et leurs terminaux nomades tend indéniablement à inventer un nouveau métabolisme. Mais confrontés aussi bien à une nécessité d'efficacité écologique et énergétique qu'à une surveillance automatique permanente, les systèmes d'exploitation des conurbations mondiales parviendront-ils à surmonter l'inquiétante entropie de notre époque ?
This article details the future of hotel experiences through the lens of future themes: Think Context, relating to the luxury consumer psychographic; Curate Collectively, examining the rise of next generation travel intermediaries; and Sell Different, discussing how hotel brands require a strong point of view to be successful today. Click here to view a discussion of today's hospitality consumer trends.
Thomas Cooke Group is offering a new way to shop for your next holiday trip - in a world where consumers are increasingly turning to online outlets for tour comparisons, purchases and DIY tours, this initiative by Thomas Cook may draw high-end clientele back into the bespoke tour fold. Thomas Cook are modernising their offerings by allowing potential vacationers a chance to look before they book by using a high-tech virtual reality tour of destinations before making a final decision of where they will spend their next holiday. Their taster units feature goggles and a headset that give the user an immersive glimpse, complete with narration, of the sights and sounds they will experience at different destinations. After a successful initial trial in a UK-based outlet, the virtual reality tourism content will expand to a second stage with three locations in the UK, three in Germany and four in Belgium. Click here for more information.
On 30th October 2014 global hotel operator Accor held its first digital day, launching its ambitious digital transformation project "Leading Digital Hospitality" and highlighting the importance of digital for the hotel company of tomorrow. This ambitious plan focuses on reinventing both the customer experience and hotel operations through digital technology, with the company committing €225 million to eight clearly defined projects over a five year period.
Based on findings from our annual survey of nearly 2,000 global technology professionals, the slideshare reveals data about increased usage in cloud computing, wearable tech, and localized apps. These findings will shed light on how this behavior is poised to transform business, culture and daily life in the coming months.
Cet article est actualisation du panorama des nouvelles tendances du voyage collaboratif paru en septembre 2013 jusqu’ici illustré avec quelques sites emblématiques. Il était temps pour le millésime 2014 juste avant les vacances du blog pendant les fêtes de fin d’année. Pour cette mise à jour, j’ai essayé d’être le plus exhaustif possible sur les différents sites du tourisme collaboratif classés selon 6 principaux postes :
tourisme collaboratif et voyage solidaire, transport, hébergement, conciergerie et services additionnels, repas chez l’habitant, guides locaux et activités.
People with disabilities and older people are considered as an important and growing number of clients for all kind of events and meetings (about 20 % of the population today).
Accommodating and supporting their needs and providing accessible services is becoming more and more a success criterion for conferences and events in terms of:
meeting public procurement requirements for events organisation and management addressing the whole range of potential clients economic success or other goals of events in all domains e.g. accompanying touristic products and offers respecting ethical and legal requirements avoiding bad and undesired mood, feedback or Public Relations ...
Until now, many of the leading travel brands in the industry have avoided doing anything with Airbnb and its sharing economy kin. It will probably remain unclear whether this was because of the legal difficulties surrounding Airbnb and others with regards to insurance or local tax regulation and payment. But perhaps the tide is turning. KLM‘s recent promotion with Airbnb, to offer a sleepover on one of the carrier’s retiring MD-11 aircraft, was the first sign that one of the world’s biggest airlines was ready to do something substantial in this area.
Destinations that market themselves experience significantly greater employment and economic growth beyond the visitor economy, according to new research by the Destination & Travel Foundation, conducted by Oxford Economics.