Tourism Innovation
Follow
Find
3.7K views | +3 today
 
Rescooped by Andrea Rossi from The Insight Files
onto Tourism Innovation
Scoop.it!

The World's Biggest Social Media Team

In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.

In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.

There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.

Welcome to the World’s Biggest Social Media Team.

Via Tourism Australia
more...
Tourism Australia 's comment, February 18, 2013 9:50 PM
@Andrea - you're very welcome. Glad you found it useful.
Tourism Innovation
tourism innovation
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Scooped by Andrea Rossi
Scoop.it!

Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus

Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus | Tourism Innovation | Scoop.it
The primary role of tourism bureaus is to choreograph the overall destination experience, because with all of the talk about Google, Uber, and TripAdvisor,
more...
No comment yet.
Rescooped by Andrea Rossi from Innovation and trends in tourism
Scoop.it!

Two Free Skift Reports: Traveler Psychology and Shopping Cart Abandonment

Two Free Skift Reports: Traveler Psychology and Shopping Cart Abandonment | Tourism Innovation | Scoop.it
This series looks at the driving factors behind travel purchasing behavior, from the intricacies of ecommerce and user experience design to the psychological factors that drive consumer interest.

Via Roland Schegg
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Oculus Rift is letting travelers experience destinations in a whole new way before they visit

Oculus Rift is letting travelers experience destinations in a whole new way before they visit | Tourism Innovation | Scoop.it
Thomas CookA trial run of Thomas Cook's Oculus tours.Oculus Rift, the virtual reality company that Facebook bought for $2 billion last year, has become the
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Visit Scotland lend support to Helensburgh businesses | Helensburgh & Lomond | News | Helensburgh Advertiser

Visit Scotland lend support to Helensburgh businesses  | Helensburgh & Lomond | News | Helensburgh Advertiser | Tourism Innovation | Scoop.it
THE head of VisitScotland spoke to local businesses about the challenges they face in a competitive tourism industry, during a recent visit to Loch Lomond.
more...
No comment yet.
Rescooped by Andrea Rossi from Médias sociaux et tourisme
Scoop.it!

Une bonne saison estivale pour la destination France cette année

Une bonne saison estivale pour la destination France cette année | Tourism Innovation | Scoop.it
C’est une bonne nouvelle pour l’économie nationale, le tourisme générant de 7 % à 8 % du PIB : la saison estivale 2015 en France...

Via luc Vandendriessche, SL
more...
luc Vandendriessche's curator insight, July 28, 5:26 AM

Les français en vacance en France.

Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Visit Holland CEO on marketing the country as one big city destination

Visit Holland CEO on marketing the country as one big city destination | Tourism Innovation | Scoop.it

Skift recently interviewed Visit Holland's CEO on efforts to make Holland a city destination rather than a country destination. Between Holland's iconic tulips, its well-known canals and bicycle culture, this small European country certainly isn't unknown to international travellers. However Visit Holland must continuously reinvent incentives in order to move tourists beyond Amsterdam's charm and out into the countryside and other cities. In 2014, the country welcomed 14 million international visitors who spent 10.2 billion euro ($11.5 billion), about 40% of which was spent in Amsterdam alone, the Netherlands' largest city and arguably biggest attraction. Read the interview here.


Via Tourism Australia
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Tourism Australia marketing reflecting demand for experiences

Tourism Australia marketing reflecting demand for experiences | Tourism Innovation | Scoop.it

Tourism Australia's marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attractions. Tourists no longer want a superficial glimpse of a country, but a more in-depth experience. The marketing must reflect that trend, forming the backbone of Tourism Australia's indigenous campaign. The film, the be distributed internationally and domestically through state and territory tourism agencies, will aim to shed misconceptions that indigenous product can only be found in 'hot, dry and dusty' places. Click here to view the video. 


Via Tourism Australia
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Luxury Travel Consumers Willing to Pay to Experience Local Flavor

Luxury Travel Consumers Willing to Pay to Experience Local Flavor | Tourism Innovation | Scoop.it
Luxury travel customers are looking to experience things off the beaten path and vacationing in curated homes provide that custom ambiance.
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Why Does the $7.6T Global Travel Industry Ignore Single Parents?

Why Does the $7.6T Global Travel Industry Ignore Single Parents? | Tourism Innovation | Scoop.it
As a single mom, Kayt Sukel traveled with her kid. A lot. The freelance science writer and partner at TravelSavvyMom and her son, now 10, have visited more than 25 countries -- and a whole lot of resorts, hotels, airlines and tours. Sukel is often frustrated by the lack of options for [...]
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Ireland’s top 15 tourism towns named

Ireland’s top 15 tourism towns named | Tourism Innovation | Scoop.it
Fáilte Ireland announces shortlist of towns and villages considered for its 2015 Tourism Towns Awards.
more...
No comment yet.
Rescooped by Andrea Rossi from Hotel and Luxury Industry
Scoop.it!

How the hospitality industry is embracing the Internet of Things

How the hospitality industry is embracing the Internet of Things | Tourism Innovation | Scoop.it
One industry that is capitalizing greatly from the Internet of Things is hospitality.

Via Ranjan KHOTEJA
more...
No comment yet.
Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination | Tourism Innovation | Scoop.it

When thinking about the Caribbean, it's often the larger islands of the Barbados, Jamaica and Puerto Rico that come to mind. This is one of the challenges faced by the Caribbean Tourism Organisation, where the mission is to market the region as one destination and make sure the household name destinations don't claim the largest slices of its marketing budget. While it's not clear to what extent this happens the region as a whole had a record year for tourist arrivals in 2014 and so far this year has seen more records. The Caribbean welcomed 26.3 million visitors in 2014, a 5.6% increase over the previous year. Skift recently interviewed the CEO of the Caribbean Tourism Organisation to talk about visitor arrivals, air capacity growth to the region and the impact of Cuba thawing relations within the U.S. Click here to read the interview.


Via Tourism Australia , ALBERTO CORRERA
more...
No comment yet.
Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

China's tech-savvy millennials cruise into the spotlight

China's tech-savvy millennials cruise into the spotlight | Tourism Innovation | Scoop.it
hotels.com has released the fourth version of its annual Chinese International Travel Monitor, showing how millennials in China are travelling overseas.

Via ALBERTO CORRERA
Andrea Rossi's insight:

Dedicated micro-site: http://www.citm2015.com/introduction/

Report link: http://www.citm2015.com/pdf/hcom-citm-report-2015-inter.pdf

 

more...
No comment yet.
Rescooped by Andrea Rossi from Innovation and trends in tourism
Scoop.it!

Understanding the Shopping Habits of Business Travelers

Understanding the Shopping Habits of Business Travelers | Tourism Innovation | Scoop.it
U.S. business travelers make more money than the average American, and stand at the online intersection of hotel and airline loyalty programs and the non-travel brands seeking to influence their shopping behaviors.

Via Roland Schegg
more...
No comment yet.
Rescooped by Andrea Rossi from management tourism
Scoop.it!

Tourisme: début d'été difficile malgré la météo

Tourisme: début d'été difficile malgré la météo | Tourism Innovation | Scoop.it
Les premiers ressentis de la saison estivale sont mitigés. Si les Suisses répondent présents, les touristes européens semblent avoir modifié leurs habitudes à cause du franc fort. Seules les...

Via luc Vandendriessche
more...
luc Vandendriessche's curator insight, July 29, 3:25 AM

premiers retours du début juillet en Valais suisse.

Scooped by Andrea Rossi
Scoop.it!

European Commission Launches EU Strategy For The Alpine Region

European Commission Launches EU Strategy For The Alpine Region | Tourism Innovation | Scoop.it
Tuesday the European Commission officially launched the EU Strategy for the Alpine Region (EUSALP), the fourth EU macro-regional strategy. More than70 million citizens will reap the benefits of a closer cooperation between regions and countries in terms of research and innovation, SME support, mobility, tourism, environmental protection and energy resources management.
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Tourism chiefs seek ideas from LGBT community for measuring tourist behavior

Tourism chiefs seek ideas from LGBT community for measuring tourist behavior | Tourism Innovation | Scoop.it
In a competition with prizes worth 22,000€ ($24,000), the Gay European Tourism Association has teamed up with the Lisbon MBA and the Portuguese Tourism Board to find new ideas and technologies for measuring the behavior of holiday makers when they visit countries and cities. The competition is
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Tourism tipped to overtake coal as Australia's second-biggest export

Tourism tipped to overtake coal as Australia's second-biggest export | Tourism Innovation | Scoop.it

After a sharp depreciation of the Australian dollar and a related drop in the price of key commodities, it looks like Australia's long-awaited transition away from mining-related infrastructure development is well under way. According to Barclays, the value of non-mining, non-farm exports has climbed 7% in the past 12 months, and services such as tourism are leading the way. So while miners are shipping more volume than ever to make up the price shortfall, Australia is looking increasingly cheap to holidaymakers, students and business groups from China, the US and Europe. Their currencies are, respectively stable, relatively strong and resilient against the odds.  If this trend of growth continues, tourism will have replaced coal as Australia's No. 2 export earner, behind iron ore. Find out more.


Via Tourism Australia
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

The new way for tourism bureaus to measure their effectiveness

The new way for tourism bureaus to measure their effectiveness | Tourism Innovation | Scoop.it

DMAI has collected data from 327 tourism bureaus in 36 countries in early 2014 to collate the most significant travel consumer trends and the top DMO strategies designed to exploit these trends. The trends and strategies were culled into three opportunities that DMOs could embrace to elevate their effectiveness:

 

A shift toward two-way digital communications and social media execution.Better destination-specific branding strategy and product development for both leisure and meetings markets.More strategic collaboration with economic development organisations to pool intelligence and resources.

 

These three transformational opportunities revolve around social selling, experiential marketing and a more sophisticated business model. Find out more.


Via Tourism Australia
more...
No comment yet.
Rescooped by Andrea Rossi from management tourism
Scoop.it!

Noisy guests and stuffy rooms targeted with automatic technology for hotels

Noisy guests and stuffy rooms targeted with automatic technology for hotels | Tourism Innovation | Scoop.it
Radisson Hotels is starting to install technology in rooms to help hotel owners manage disturbances experienced by guests.

Via luc Vandendriessche
more...
No comment yet.
Rescooped by Andrea Rossi from Destination Management Issues
Scoop.it!

The 20 Trends Destinations Need to Understand to Compete for Tourists

The 20 Trends Destinations Need to Understand to Compete for Tourists | Tourism Innovation | Scoop.it
The 100th annual Destination Marketing Association International (DMAI) conference took place this week at ARIA Resort & Casino Las Vegas, bringing tog

Via Roland Schegg
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

Vivid Sydney wins international award

Vivid Sydney wins international award | Tourism Innovation | Scoop.it
Minister for Trade, Tourism and Major Events Stuart Ayres said Vivid Sydney won the Gold Award in the Marketing – State Government Destination category, recognising State or city tourism organisations.
more...
No comment yet.
Rescooped by Andrea Rossi from Travel
Scoop.it!

Lonely Planet's Top Destination for 2015 Is Having Trouble Attracting Visitors

Lonely Planet's Top Destination for 2015 Is Having Trouble Attracting Visitors | Tourism Innovation | Scoop.it
Singapore was ranked as Lonely Planet’s top 2015 destination. That hasn’t helped the island draw more tourists so far this year. Marina Bay Sands, the casi

Via Ranjan KHOTEJA
more...
No comment yet.
Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

Which country has the world's best reputation?

Which country has the world's best reputation? | Tourism Innovation | Scoop.it

Reputation Institute has just released its sixth annual 'Country RepTrak' report, of what it calls 'The World's Most Reputable Countries.' The tool measures the reputation of 55 countries with the highest GDPs, based on an online panel of 48,000 consumers. The report examines 16 attributes for each nation, including physical beauty, safety and technological advancement. Given these criteria, Australia has been ranked in fifth position, maintaining its ranking in the top 10 positions across the survey's history. Find out more.


Via Tourism Australia
more...
No comment yet.