Tourism Innovation
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The End of Education As We Know It

The End of Education As We Know It | Tourism Innovation | Scoop.it

Using online media, adventurous educators are engaging students and teachers in fresh ways.


Via Kenneth Mikkelsen
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Marco Bertolini's comment, January 12, 2013 3:12 AM
Thanks for suggesting this very intersting article ! Have a nice weekend ;-)
Tourism Innovation
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Destinations concede their food tourism marketing efforts fall short

Destinations concede their food tourism marketing efforts fall short | Tourism Innovation | Scoop.it

Only 10% of tourism boards and companies believe food and beverage offerings have been adequately promoted in their destinations. Research has found that one of the most popular reasons brands don't promote food tourism is that 'gastronomy is not treated as an isolated product but as part of the cultural tourism'. Gastronomy in destinations is an instrumental marketing tool that draws attention to a country's history and culture. Find out more. 


Via Tourism Australia , ALBERTO CORRERA
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Innovation et formation tourisme, la dernière frontière française ? | Etourisme.info

Innovation et formation tourisme, la dernière frontière française ? | Etourisme.info | Tourism Innovation | Scoop.it
L’innovation est un sujet récurrent de débat et un enjeu majeur pour les professionnels du tourisme. De nombreuses définitions en ont été données, de l’étymologie simple « introduire une chose nouvelle » au rappel des théories schumpétériennes de l’évolution économique (avec les notions fondamentales de destruction créatrice, d’innovation de rupture, de grappes d’innovation jusqu’à la place prépondérante de l’entrepreneur). Pour d’autres, l’innovation est une invention qui trouve son marché, alliant l’observation pertinente d’un besoin (présent ou futur) non satisfait, puis la définition précise de la réponse à ce besoin (quel en est le concept et comment ça fonctionne) et sa mise en œuvre méthodique, pouvant intégrer des phases de tests et de repositionnement[1].

Via Roland Schegg
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No Time for Bleisure — Skift Corporate Travel Innovation Report

No Time for Bleisure — Skift Corporate Travel Innovation Report | Tourism Innovation | Scoop.it
The Skift Corporate Travel Innovation Report is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for trav
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California Tourism Leaders Get Lessons on the Road From High-End Brands

California Tourism Leaders Get Lessons on the Road From High-End Brands | Tourism Innovation | Scoop.it
California is pushing hard to sell laidback luxury to the "super affluent" traveler. According to Caroline Beteta, president and CEO of Visit California, "
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Naive to think people will just keep coming to New Zealand

Naive to think people will just keep coming to New Zealand | Tourism Innovation | Scoop.it
New Zealand's distance from global trouble spots is a boon for tourism now, but that sentiment can quickly change.
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Airbnb seen as cheapest option for accommodation by many millennials

Airbnb seen as cheapest option for accommodation by many millennials | Tourism Innovation | Scoop.it

Research has revealed that many millennials are ranking Airbnb as one of the cheapest options for accommodation. However, college students raised requestions with regards to the benefits of a hotel over an Airbnb and whether Airbnb is a safe and accommodating option. Find out more. 


Via Tourism Australia
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Airbnb puts €5M into ‘Community Tourism Program’ fund for local projects in Europe

Airbnb puts €5M into ‘Community Tourism Program’ fund for local projects in Europe | Tourism Innovation | Scoop.it
Airbnb has become of the more popular ways of travelling around Europe, offering visitors to cities and regions home-based alternatives to staying in..
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Brands focus on next phase of traveller engagement

Brands focus on next phase of traveller engagement | Tourism Innovation | Scoop.it

Travel brands are opting to focus on the growing trend of transformational travel experiences rather than the basic experience economy. The opportunity for marketing organisations to support the evolution of consumers allows markets to focus on various consumer themes. Travel brands are able to capture real opportunities in their marketing that favour personal enrichment and transformation. The explosion in transformative travel is being witnessed across the majority of markets, creating an urgency for travel brands to customise and redevelop marketing strategies. Find out more. 


Via Tourism Australia
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Emerging markets will drive business travel growth over next decade

Emerging markets will drive business travel growth over next decade | Tourism Innovation | Scoop.it

Despite growing uncertainty about the future of business travel, the World Travel & Tourism Council has projected that global business travel growth will continue to be a vital part of the tourism industry. The largest business travel markets continue to be dominated by the U.S., China, U.K, Germany and Japan. However, the countries expected to see the greatest business travel growth are China, Myanmar, Rwanda and Greece. Find out more.


Via Tourism Australia
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Veille BTSTourisme's curator insight, June 9, 5:49 AM
global business travel growth will chug along at a solid 3.7 percent yearly through 2027, according to a new white paper released in conjunction with Travelport. Asia-Pacific is expected to drive global growth, with a 6.8 percent growth rate. China is expected to lead the world in growth with a 9.5 percent annual increase, followed by Myanmar (8.7 percent), Hong Kong (8 percent), Cambodia (7.4 percent) and India (7.2 percent).
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Amadeus tests virtual reality as a travel booking option

Amadeus tests virtual reality as a travel booking option | Tourism Innovation | Scoop.it

Amadeus technology is debuting the power of virtual reality as a travel booking option. The tech giant is testing the ability of VR to generate reservations and allow consumers to 'shop with gloves on'. Amadeus leverages simulation to allow users to discover various aviation routes, compare prices and experience different travel experiences. The demonstration also offers users a more graphical representation of products and offers, furthering the concept of 'try before you buy'.

Find out more.


Via Tourism Australia
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Singapore Tourism Board crowdsourcing innovative solutions to address key issues in hotel and travel agent industries

Singapore Tourism Board crowdsourcing innovative solutions to address key issues in hotel and travel agent industries | Tourism Innovation | Scoop.it
The Singapore Tourism Board (STB) announced a Call-for-Proposal (CFP) for two Tourism Innovation Challenges, one targeted at hotels and the other at travel agents. The challenges seek to crowdsource innovative solutions to address key issues and opportunities in the hotel and travel agent (TA) industries. Mr. Lionel Yeo, Chief Executive of STB had revealed the plans for the challenge at the Tourism Industry Conference on April 13. The Tourism Innovation Challenges aim to take forward the business transformation, technology adoption and manpower optimisation agenda on . . .
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The rise of multi-destination travellers

The rise of multi-destination travellers | Tourism Innovation | Scoop.it

In what is known as the experience economy, travellers are looking for more than just one holiday destination. A third of the 2.5 million Australians who went overseas on their last trip visited multiple destinations looking to find and capture new experiences. These experience economy travellers were intent on experiencing the local culture (85 per cent of them). And they're prepared to spend more and stay away long to ensure their desire for a rich experience is met. Comfort is a key part of the holiday experience for experience economy travellers: they're almost six times more likely than average to travel on a cruise ship for at least some of their holiday and more than three times as likely to stay in luxury five-star accommodation. Find out more. 


Via Tourism Australia
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Enosocial's curator insight, May 23, 6:16 AM

Multi-destinations travellers...

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How VisitScotland is transforming the traditional tourist body

How VisitScotland is transforming the traditional tourist body | Tourism Innovation | Scoop.it
In today's crowded travel market, promoting a city as the ideal destination can be a hard enough sell. Promoting an entire country takes it to a whole new level.

Via Fusion Tourism
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Veille BTSTourisme's curator insight, June 2, 2:52 AM

Changer d'échelle dans la promotion touristique: l'expérience d'un pays plutôt que d'une ville... 

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Hotel and Online Travel Agency Direct Booking Winners and Losers in 5 Charts

Hotel and Online Travel Agency Direct Booking Winners and Losers in 5 Charts | Tourism Innovation | Scoop.it
With all the hoopla over hotel-direct bookings and online travel agency retaliation and maneuvering, the balance of power in U.S. market share among top pl
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The Motivations of European Travelers from Generation Z to Baby Boomers

The Motivations of European Travelers from Generation Z to Baby Boomers | Tourism Innovation | Scoop.it
While travel is something to be experienced and enjoyed by people of all ages, it’s not one size fits all. Each generation—from Generation Z to to Boomers—
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How to Tell the Difference Between Luxury and Affluent Travelers

How to Tell the Difference Between Luxury and Affluent Travelers | Tourism Innovation | Scoop.it
Every year, MMGY Global produces its Portrait of American Travelers. The 2017-2018 study is being released later this month, but Skift got an early peek at
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Artificial intelligence at the service of travel technology

Artificial intelligence at the service of travel technology | Tourism Innovation | Scoop.it

Machine learning may sound like it belongs in the distant future or in science-fiction films, but we’re already seeing how it could be applied to our own technology and the impact it could have on the travel industry.


Via Eve-Line Boulle
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Hotels and OTAs failing to inspire guests

Hotels and OTAs failing to inspire guests | Tourism Innovation | Scoop.it
A new report from TrustYou suggests that hotels and OTAs are not yet fully embracing the opportunities around upselling and ancillary revenues.
The killer chart references the subject of the communications that guests recall having received during the crucial post-booking pre-stay phase.

Via Roland Schegg
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4 expériences innovantes en tourisme | Veilletourisme.ca

4 expériences innovantes en tourisme | Veilletourisme.ca | Tourism Innovation | Scoop.it
L’innovation touristique peut voir le jour à travers une stratégie marketing ou de promotion intégrée, des partenariats novateurs ou encore sur un territoire écorché. Survol de 4 expériences de la francophonie.

Via Roland Schegg
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Connecting the future of mobility

Connecting the future of mobility | Tourism Innovation | Scoop.it
​Self-driving cars and flashy entertainment apps may get all the attention, but fast, reliable, omnipresent connectivity will be the backbone of the new transportation ecosystem. And that means that telecom companies will likely play as integral a role as any automaker, tech giant, or urban planner.
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Le robot de service Sanbot améliore l’expérience client et la productivité des entreprises

Le robot de service Sanbot améliore l’expérience client et la productivité des entreprises | Tourism Innovation | Scoop.it
Sanbot dont le slogan est « Robotics as a service » est l’un des robots qui pourraient bien séduire les acteurs du Tourisme, tels que les hôtels et aéroports. Lennic Qian, Directeur Général des ventes internationales et du département marketing chez Qihan Tech, s’exprime sur les grands objectifs de Sanbot.

Via luc Vandendriessche
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The World's Most Accessible Travel Destinations

The World's Most Accessible Travel Destinations | Tourism Innovation | Scoop.it
The world is such a big place it can be hard to pick just one travel
destination. However, some locations are more accessible than others and
that can make a big difference in your travel experience. So we've compiled
world's most accessible cities just for you!

Via Brian Seaman
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Millennials influenced as much by YouTube as web reviews for travel decisions

Millennials influenced as much by YouTube as web reviews for travel decisions | Tourism Innovation | Scoop.it
Young travellers find themselves motivated by video content and online reviews in equal measures when selecting products for a trip.
Research by Phocuswright found that the influence on an 18 to 34-year-old’s travel decisions in both categories (both web reviews and videos) came in at about 30%, compared to those influenced by pictures and videos by friends or travel brands.

Via Roland Schegg
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Travel habits of Americans: 87 per cent haven't yet messaged with a travel brand

Travel habits of Americans: 87 per cent haven't yet messaged with a travel brand | Tourism Innovation | Scoop.it

Perhaps surprisingly, Americans and travel companies have both been slow to embrace messaging on Facebook or other platforms, according to a new Skift poll using Google Consumer Surveys. According to the poll, 87 per cent of Americans have never communicated with a travel provider such as a hotel or airline using a messenger app such as Facebook Messenger or Whatsapp. Only about four per cent of the population says they have chatted with a travel brand at least a few times on a messaging app. Only about eight per cent of respondents say they have communicated with a travel provider once or twice using a messaging app. Find out more. 


Via Tourism Australia
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