Founded at the end of 2012, Bang.travel brought together a large number of leading experts in the travel sector who love the sense of exhilaration that is part and parcel of the ultimate travel experience.
A tourism body today launched the “London Heart Trail” to encourage walking in the city as the capital welcomes 35,000 cardiologists for an international congress. The interactive walk along the South Bank, between the London Eye and Tower Bridge, was kicked off by the cast of West End show Annie Jr. The trail has been designed to encourage people to get active and learn about the impact a healthy lifestyle has on the heart. Participants have a chance of winning prizes by taking part in various challenges on the London Heart Trail App.
Tourism Australia is upping its luxe game, signing a brand new partnership with a world leader in luxury travel. Tourism Australia's Managing Director and Virtuoso's CEO and Chair launched the partnership at Virtuoso Travel Week in Las Vegas this week. Australia is one of the top destinations for the US market, with an impressive 137% growth in year-on-year bookings from Virtuoso's network of luxury travel agencies across the US. The latest tourism data shows that US visitors have spent close to AU$2.95 billion, an increase of 14% over the year. The agreement, which includes Destination NSW, the South Australian Tourism Commission, Tourism Northern Territory and Tourism Tasmania, will last through 2016 and will include a digital and print marketing campaign with a focus on trade engagement and agent training.
Tourism New Zealand’s new ’100% Pure New Zealand’ brand evolution will launch alongside its North Island Touring campaign, ‘Everyday a different journey’ this month. Promoted across Australia’s Eastern Sea Board, the campaign delivers seamless messaging and visuals across multiple touch points including TV, outdoor, digital, social media and a dedicated site. The campaign, which runs until the …
Sechs innovative Tourismusvorhaben im ländlichen Raum wurden von einer Fachjury nach einem mehrstufigen Auswahlprozess aus 22 Finalisten, als beispielhafte „Leuchttürme“ ausgewählt. Durch den Fokus auf Innovationen soll neuen Ideen im Tourismus zum Durchbruch verholfen und der Unternehmergeist im Land gefördert werden. Die prämierten Leuchtturmprojekte sind Vorbild und Wegmarke für weitere Innovationen.
Prämiert wurden Vorhaben für kreative und buchungsrelevante innovative Angebote, die von Kleinen und Mittleren Unternehmen (KMU) der Tourismus- und Freizeitwirtschaft oder von überbetrieblichen Kooperationen entlang der touristischen Wertschöpfungskette im ländlichen Raum eingereicht wurden. Neben dem Bereich der elektronischen Vermarktung waren vor allem neue bauliche Lösungen in der Hotellerie sowie die Rückbesinnung auf regionale Besonderheiten zentrale Projektideen.
More than 50% of business and leisure travellers don't want to share personal information with travel brands or have companies track their locations - yet some of these travellers also expect offers that are location-based and tailored to their interests and needs. Many travellers still feel that they're giving up their personal information rather than sharing it with brands because they don't see any valuable returns, evident in a marketing report from Boxever, a travel marketing company. The company surveyed more than 500 U.S. business and leisure travellers aged 18 and older, with 74% of respondents aged 35 and older. Leisure travellers accounted for 81% of respondents. About 56% of respondents said they don't want to share their information with brands, while 61% said they want offers targeted to where they are and what they're doing. Find out more.
Etihad Airways president and chief executive, James Hogan, has highlighted the importance of consumer choice and innovation as the fundamental drivers of competition in the international airline industry.
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