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Millennials Infographic

Millennials Infographic | Tourism Innovation | Scoop.it
INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs

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Millennials in Adulthood - Report From Pew Research Center

Millennials in Adulthood - Report From Pew Research Center | Tourism Innovation | Scoop.it

Millennials don’t seem to take comfort in the same things as their elders do. A new study from the Pew Research Center called Millennials in Adulthood finds that far fewer of them identify with a religion or a political party. They’re less likely to be married than previous generations were at the same age. Only half call themselves patriotic, and a scant 1 in 5 thinks that most people can be trusted. Just a handful expect that Social Security will pay in full when they need it.

 

What’s going on here? One factor, apparently, is that millennials, currently 18 to 33 years old, find satisfaction in entirely new sources. Their digital lives are hugely important to them, for example. So they may be less alienated than they appear—they just live in different kinds of communities.


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Rebellious millennials are turning into a huge problem for retailers

Rebellious millennials are turning into a huge problem for retailers | Tourism Innovation | Scoop.it

Athleisure is here to stay.

 

While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. 

 

"There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....


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Jeff Domansky's curator insight, February 25, 9:49 AM

Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!

Helene Kremer's curator insight, February 25, 12:28 PM

No one should ever believe they are capable of predicting shopping habits of any generation or demographic.

Rescooped by Andrea Rossi from Psychology of Consumer Behaviour
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MediaPost Publications Gen Y Is Going Offline, Cooking Slow, Loving Vinyl 12/26/2013

MediaPost Publications Gen Y Is Going Offline, Cooking Slow, Loving Vinyl 12/26/2013 | Tourism Innovation | Scoop.it
Gen Y Is Going Offline, Cooking Slow, Loving Vinyl - 12/26/2013

Sarah Mahoney

"If you’re looking for the first marketing catchphrase of 2014, you have found it: It’s what researcher Robin Hafitz calls IWWIWWIWI, and it’s a defining trait of Gen Y: I want what I want when I want it. But while she first coined the phrase back in 2010, when studying the just-burgeoning trend of binge-watching, Hafitz says it’s a phenomenon that's infiltrated every industry, and, increasingly, every demographic. She fills Marketing Daily in on some of the impact, including the inevitable Millennial countertrend—an increasing willingness to step away from their smartphone..."


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