Tourism Innovation
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No One Is More Into the Sharing Economy than Millennials - eMarketer

No One Is More Into the Sharing Economy than Millennials - eMarketer | Tourism Innovation | Scoop.it
Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy.

March 2017 data from Maru/Matchbox, which surveyed 1,000 adult internet users in North America, found that millennials participate in many aspects of the sharing economy at a greater level than older respondents.

Millennials were almost three times as likely to use a space to stay, like Airbnb, or use professional services, like tax preparation, than people ages 35 and older.

Via Roland Schegg
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Rescooped by Andrea Rossi from The Insight Files
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5 infographics that capture the changing millennial lifestyle

5 infographics that capture the changing millennial lifestyle | Tourism Innovation | Scoop.it

Marketers continue to be fascinated by millennials, and for many this cohort remains a mystery that can make or break their business. The way they perceive, engage with and buy brands differs from other generations. And as they age, progress in their careers  and enter parenthood, millennials will continue to challenge the assumptions of marketers and companies about them. This article has collated five infographics highlighting the changing lifestyle of millennials, including:

 

Staying with their families a lot longer.Challenging traditional consumption patterns.Putting off significant life milestones.Consuming media digitally.Getting antsy about banks.

 

Find out more.


Via Tourism Australia
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Rescooped by Andrea Rossi from Psychology of Consumer Behaviour
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Millennials Infographic

Millennials Infographic | Tourism Innovation | Scoop.it
INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs

Via k3hamilton
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Rescooped by Andrea Rossi from Excellent Business Blogs
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Millennials in Adulthood - Report From Pew Research Center

Millennials in Adulthood - Report From Pew Research Center | Tourism Innovation | Scoop.it

Millennials don’t seem to take comfort in the same things as their elders do. A new study from the Pew Research Center called Millennials in Adulthood finds that far fewer of them identify with a religion or a political party. They’re less likely to be married than previous generations were at the same age. Only half call themselves patriotic, and a scant 1 in 5 thinks that most people can be trusted. Just a handful expect that Social Security will pay in full when they need it.

 

What’s going on here? One factor, apparently, is that millennials, currently 18 to 33 years old, find satisfaction in entirely new sources. Their digital lives are hugely important to them, for example. So they may be less alienated than they appear—they just live in different kinds of communities.


Via Kenneth Mikkelsen
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Rescooped by Andrea Rossi from The Insight Files
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Do millennials use travel agents?

Do millennials use travel agents? | Tourism Innovation | Scoop.it

Are travel agents still relevant for a generation that grew up with the likes of Expedia, Skyscanner and other online travel booking websites? According to a new survey, it’s a definitive yes! According to MMGY Global's Portrait of the American Traveller, the most online generation is also the group most likely to use a travel agent. The report found that 28% of millennials surveyed had used a travel agent in the past 12 months, compared with 15% of Gen X consumers, 13% of baby boomers and 21% of mature-aged consumers. Interestingly, the same report found that the millennial generation were by far the most knowledgeable consumers of the pack. Find out more.


Via Tourism Australia
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Rescooped by Andrea Rossi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Millennials are more interested in solo travel this year

Millennials are more interested in solo travel this year | Tourism Innovation | Scoop.it

Solo travel intentions are on the rise in the U.S. and particularly with millennials. In an MMGY Global Survey of 2,300 U.S. adults in July, 37% of millennial respondents they indicated they intend to take at least one overnight leisure trip alone during the next six months. That's up 5% from a year ago and 8% from two years ago, a much sharper rise than older generations. Some 25% of all respondents said they'll take at least one trip by themselves before the end of the year, up only slightly from last year and their willingness to travel unconventionally marries this uptick. Find out more.


Via Tourism Australia , Luis Costa, ALBERTO CORRERA
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Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
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Rebellious millennials are turning into a huge problem for retailers

Rebellious millennials are turning into a huge problem for retailers | Tourism Innovation | Scoop.it

Athleisure is here to stay.

 

While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. 

 

"There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 25, 2015 9:49 AM

Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!

Helene Kremer's curator insight, February 25, 2015 12:28 PM

No one should ever believe they are capable of predicting shopping habits of any generation or demographic.

Rescooped by Andrea Rossi from Psychology of Consumer Behaviour
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MediaPost Publications Gen Y Is Going Offline, Cooking Slow, Loving Vinyl 12/26/2013

MediaPost Publications Gen Y Is Going Offline, Cooking Slow, Loving Vinyl 12/26/2013 | Tourism Innovation | Scoop.it
Gen Y Is Going Offline, Cooking Slow, Loving Vinyl - 12/26/2013

Sarah Mahoney

"If you’re looking for the first marketing catchphrase of 2014, you have found it: It’s what researcher Robin Hafitz calls IWWIWWIWI, and it’s a defining trait of Gen Y: I want what I want when I want it. But while she first coined the phrase back in 2010, when studying the just-burgeoning trend of binge-watching, Hafitz says it’s a phenomenon that's infiltrated every industry, and, increasingly, every demographic. She fills Marketing Daily in on some of the impact, including the inevitable Millennial countertrend—an increasing willingness to step away from their smartphone..."


Via k3hamilton
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