The Ascendance of Movies and TV in Tourism Marketing | Tourism Innovation |

"Starring in a film has become a surefire way to boost tourism for a destination.

The economic benefit to local economies is huge. In 2012, Tourism Competitive Intelligence found that 40 million international tourists chose their destination primarily because they saw a film shot in that country. Up to 10 percent of tourists in the survey cite movies as a factor in deciding on their destination."

Via Julien Dos Reis Pedro