Over the past two decades, the coming together of the wine industry and tourism has proven to be a perfect blend of economic sectors. The innate characteristics of wine lands make for natural points of attraction for travelers seeking the unique home-grown sights of a destination. Whether located alongside jagged cliffs, tucked into mountain terrain, or in vast open valleys, standing poetically and symmetrically under sun-nurtured skies the world’s vineyards offer destinations some of the most picturesque photo-moments.
The not-so-long-ago traveler experience of come, pose, click, post and carry-on has, however, been changing quite dramatically as the opportunity of wine tourism becomes more and more clear and compelling, for all around the table.
Attracting an array of wine drinkers, and non-drinkers, alike, wine lands are becoming a much sought after destination for travelers far and wide. From day visitors and quick get-away stay seekers, to destination wedding guests, wine tasting course goers and festival fans, meeting attendees to conference planners, the beauty of the experience extends beyond the bottle itself.
Via Tourism Australia