Tourism Australia is upping its luxe game, signing a brand new partnership with a world leader in luxury travel. Tourism Australia's Managing Director and Virtuoso's CEO and Chair launched the partnership at Virtuoso Travel Week in Las Vegas this week. Australia is one of the top destinations for the US market, with an impressive 137% growth in year-on-year bookings from Virtuoso's network of luxury travel agencies across the US. The latest tourism data shows that US visitors have spent close to AU$2.95 billion, an increase of 14% over the year. The agreement, which includes Destination NSW, the South Australian Tourism Commission, Tourism Northern Territory and Tourism Tasmania, will last through 2016 and will include a digital and print marketing campaign with a focus on trade engagement and agent training.
Via Tourism Australia