Tourism Innovation
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Curated by Andrea Rossi
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Global Report on Adventure Tourism | Community of UNWTO Affiliate Members

Global Report on Adventure Tourism | Community of UNWTO Affiliate Members | Tourism Innovation | Scoop.it

Via luc Vandendriessche, Eve-Line Boulle
Andrea Rossi's insight:
"Global Report on Adventure Tourism
Adventure Tourism has grown exponentially worldwide over
the past years with tourists visiting destinations previously
undiscovered. This allows for new destinations to market
themselves as truly unique, appealing to those travellers
looking for rare, incomparable experiences."

Report download:
https://s3-eu-west-1.amazonaws.com/staticunwto/Affiliate-members/1-GLOBAL+REPORT+ON+ADVENTURE+TOURISM_online.pdf

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Eve-Line Boulle's curator insight, March 9, 11:41 AM
"Global Report on Adventure Tourism
Adventure Tourism has grown exponentially worldwide over
the past years with tourists visiting destinations previously
undiscovered. This allows for new destinations to market
themselves as truly unique, appealing to those travellers
looking for rare, incomparable experiences."
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Tourism tipped to overtake coal as Australia's second-biggest export

Tourism tipped to overtake coal as Australia's second-biggest export | Tourism Innovation | Scoop.it

After a sharp depreciation of the Australian dollar and a related drop in the price of key commodities, it looks like Australia's long-awaited transition away from mining-related infrastructure development is well under way. According to Barclays, the value of non-mining, non-farm exports has climbed 7% in the past 12 months, and services such as tourism are leading the way. So while miners are shipping more volume than ever to make up the price shortfall, Australia is looking increasingly cheap to holidaymakers, students and business groups from China, the US and Europe. Their currencies are, respectively stable, relatively strong and resilient against the odds.  If this trend of growth continues, tourism will have replaced coal as Australia's No. 2 export earner, behind iron ore. Find out more.


Via Tourism Australia
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Chinese online travel agents get 10x more reviews than actual review sites

Chinese online travel agents get 10x more reviews than actual review sites | Tourism Innovation | Scoop.it
Perhaps a surprise - user review giant TripAdvisor's Chinese brand DaoDao has fewer hotel reviews than online travel agencies in China.

Via Tourism Australia
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The changing face of Chinese tourism

The changing face of Chinese tourism | Tourism Innovation | Scoop.it
Australian tourism businesses need to become more sophisticated about how they market to this segment.

Via Tourism Australia
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Marketing to the female traveller

Marketing to the female traveller | Tourism Innovation | Scoop.it
A look at the female travel market and how to effectively market to women travelers

Via Tourism Australia
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Australian tour operator overcoming language barriers using GPS interpretive guiding system

Australian tour operator overcoming language barriers using GPS interpretive guiding system | Tourism Innovation | Scoop.it
International visitors to Cairns and the Tropical North will no longer be lost in translation with the introduction by Down Under Tours of a new, state of the art, GPS multilingual interpretive guiding system.

Via Tourism Australia
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Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP

Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP | Tourism Innovation | Scoop.it

"Deloitte Access Economics has named tourism one of its ‘Fantastic Five’ growth industries over the next 20 years. This comes shortly after the ABS data revealing that 75% of Australian internet users have bought products online, with the most popular types of purchases being travel, accommodation, and tickets."


Via Tourism Australia
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big ben's curator insight, March 27, 2014 12:04 PM

Tourism one of the "Fantastic five" growth industries over the next 20 years. 

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Info graphic by @IBTimes takes a snapshot of International Chinese Tourism

Info graphic by @IBTimes takes a snapshot of International Chinese Tourism | Tourism Innovation | Scoop.it
#Infographic by @IBTimes takes a snapshot of international #Chinese #tourism industry http://t.co/PzXSG2SlDK #travel #abroad #overseas

Via ATECToday, Tourism Australia
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95% of air travelers don't use mobile for check in, booking, or other services

95% of air travelers don't use mobile for check in, booking, or other services | Tourism Innovation | Scoop.it

It’s rare to see a mobile usage survey that’s based on a representative sample of global travelers, but the annual SITA/Air Transport World Passenger IT Trends Survey is precisely that — a statistically valid representation of the 299 million passengers who pass through the world’s half-dozen largest airports.

This year’s survey finds that airlines and airports still aren’t seeing a payoff in mobile services. Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.

Airlines and airports might be better off investing in information services via mobile devices, given that 63% of global travelers say they would use their mobile for flight search and 58% to check flight status.


Via Tourism Australia
Andrea Rossi's insight:

Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.

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Australia targets youth travellers -

Australia targets youth travellers - | Tourism Innovation | Scoop.it

Tourism Australia has brokered a multi-million dollar deal with retailer STA Travel to encourage youth travel from Australia’s leading inbound tourism markets.

The three year AU$9 million Memorandum of Understanding (MoU) will assist in promoting travel to Australia from key international markets including the United Kingdom, France, Germany, the United States, Japan and Singapore.

Tourism Australia and STA Travel recently collaborated on the ‘Best Jobs in the World’ competition, resulting in sales increases of STA Travel youth holiday packages to Australia.

“Up to now, most of our major strategic marketing agreements have been with airlines, so this deal marks a significant and very positive step towards broadening the international marketing and distribution of Australian holidays,” Tourism Australia managing director Andrew McEvoy said.


Via Tourism Australia
Andrea Rossi's insight:

"Tourism Australia has brokered a multi-million dollar deal with retailer STA Travel to encourage youth travel from Australia’s leading inbound tourism markets."

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Best of Summer 2013 (1) : New Destination Tourism Marketing Videos

Best of Summer 2013 (1) : New Destination Tourism Marketing Videos | Tourism Innovation | Scoop.it

Lebanon, Myanmar, New Zealand, Dominican Republic, Belize, Holland…a selection of the best tourism promotional videos of this summer. 

To run the presentation : http://bit.ly/1aMbPlC


Via Julien Dos Reis Pedro
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Travel and Tourism Digital Index 2012 overview

More info: http://info.text100.com/travel-tourism-digital-index-2012


Via Tourism Australia , Tourism:Collaterals
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Australia’s tourism industry to exceed $129 billion by 2021

Australia’s tourism industry to exceed $129 billion by 2021 | Tourism Innovation | Scoop.it

According to business information analysts at IBISWorld, the lucrative tourism industry, currently worth an estimated $118 billion in revenue and employing more than 543,000 across the nation, is set to grow strongly over the next five years. Tourism is becoming one of the world's nation's fundamental export industries, with industry revenue forecast to reach $129.7 billion by 2020-21 as the industry anticipates an increase in inbound tourism from Asia. China is now one of the industry's most valuable markets, outspending visitors from the United Kingdom by 50 per cent. Over the next five years, India is expected to follow suit, driving by a growing middle class and an increase in the number of Indian students choosing to study in Australia. Australia's top five most valuable tourism markets in 2014/15 also included the traditional markets of the UK, US and New Zealand. Find out more.


Via Tourism Australia
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Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination | Tourism Innovation | Scoop.it

When thinking about the Caribbean, it's often the larger islands of the Barbados, Jamaica and Puerto Rico that come to mind. This is one of the challenges faced by the Caribbean Tourism Organisation, where the mission is to market the region as one destination and make sure the household name destinations don't claim the largest slices of its marketing budget. While it's not clear to what extent this happens the region as a whole had a record year for tourist arrivals in 2014 and so far this year has seen more records. The Caribbean welcomed 26.3 million visitors in 2014, a 5.6% increase over the previous year. Skift recently interviewed the CEO of the Caribbean Tourism Organisation to talk about visitor arrivals, air capacity growth to the region and the impact of Cuba thawing relations within the U.S. Click here to read the interview.


Via Tourism Australia , ALBERTO CORRERA
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Capital cities vie to be Australia's wifi hotspot

Capital cities vie to be Australia's wifi hotspot | Tourism Innovation | Scoop.it
Australian capital cities are fighting it out to be the nation’s top wifi hotspot, according to the latest research from Roy Morgan.

Via Tourism Australia
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Generation Y travellers and the future of travel technology

Generation Y travellers and the future of travel technology | Tourism Innovation | Scoop.it
So what are some of the key trends in the travel industry and where the industry could it be heading next? Generation Y has to be at the centre.

Via Tourism Australia
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Connecting with the crowd: application of crowdsourcing in the tourism industry

Connecting with the crowd: application of crowdsourcing in the tourism industry | Tourism Innovation | Scoop.it
Ines Maione of clickworker, a crowdsourcing firm based in Germany, writes in to discuss how crowdsourcing is being used in the tourism sector, and how her company is helping to connect tourism companies with the crowd.

Via Tourism Australia
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Tour guides get lesson in outback experience

Tour guides get lesson in outback experience | Tourism Innovation | Scoop.it
A school for tour guides is underway in Queensland's west, to teach guides some of the finer points of outback culture and ecology.

Via Tourism Australia
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Healthy holiday trend drives wellness tourism to become a $715bn industry by 2017

Healthy holiday trend drives wellness tourism to become a $715bn industry by 2017 | Tourism Innovation | Scoop.it

AUSTRALIAN hoteliers and tourism operators are the latest group set to cash in on our increasing preoccupation with health through the growing popularity of so-called wellness tourism.


According to a new Global Wellness Tourism Economy report compiled on behalf of the Global Health and Wellness Summit, this tourism trend is now worth $US438.6 billion ($462 billion) a year and is set to swell to $715.6 billion by 2017 - a 9 per cent rise each year.

This is nearly 50 per cent faster than the corresponding growth in the conventional tourism market, and Asia is expected to form the "epicentre" of the new wellness tourism market into the future.

            

Wellness tourism is a burgeoning tourism category largely visible through the popularity of options like health spas and relaxation retreats.However, it also takes into account people who travel solely with the purpose of tending to their health and the many more for who it is an important consideration when selecting a destination or accommodation.


Via Tourism Australia
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yayavartours's curator insight, November 13, 2013 2:23 AM

Delhi is adorned with powerful history, historical monuments, museums, galleries, panoramic gardens and cultural shows. Comprising into two distinct Delhi, the Old Delhi and the New Delhi. The wealth of Indian handicrafts can be enjoyed at the Crafts Museum at Pragati Maidan, at the State Emporia on Baba Kharak singh M...arg, and at Dilli Haat, which is Delhi Tourism's popular venue for crafts bazaars throughout the year.

 

http://www.yayavartours.com/honeymoon-tour-package.php

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Food foraging the next travel trend in Australia, says gastronomic tourism expert David Scott

Food foraging the next travel trend in Australia, says gastronomic tourism expert David Scott | Tourism Innovation | Scoop.it

GASTRONOMIC tourism continues to be a hot commodity in the travel industry, as Australians search for more in-depth cultural experiences.

 

Southern Cross University lecturer David Scott believes food and wine festivals and foraging for food will be the next big things.

He says people are moving away from passive tourism, such as gazing at historic monuments and natural attractions, to a deeper engagement with locals for authentic experiences.

"Western tourists are looking for something that is transformational; something that will change them," says Scott, who teaches the SCU and Le Cordon Bleu online Master of Gastronomic Tourism.

"These experiences happen through the culture of a destination and the consumption of food.

"You're not just going to a vineyard to look at the wine but also to understand the culture.

 

"It's (about) the engagement with the grower, hearing stories (and) knowing that it's local food. "The ethical consumer is becoming more interested in sustainability, where farmers are getting a fair go." The growth of farmers' markets and market tours in Australia and worldwide is proof of this.


Via Tourism Australia , Luis Costa
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Technology in tourism: help or hindrance

Technology in tourism: help or hindrance | Tourism Innovation | Scoop.it

Technology is a tool used to enhance the customer experience; however, it can also be seen as a distraction, according to industry experts.

During the World Travel and Tourism Council (WTTC) Asia Summit 2013, leaders in travel technology gathered to discuss the future potential and current pitfalls that exist within the industry.

“Technology, well-being and design are the three mega-trends associated with the future traveller,” Hong Kong Polytechnic University Professor Kaye-Sung Chon said.

While technology is notably important for the next generation of tourists, its potential is still unclear.


Via Tourism Australia
Andrea Rossi's insight:

“Technology, well-being and design are the three mega-trends associated with the future traveller,” Hong Kong Polytechnic University Professor Kaye-Sung Chon said.

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Food and Wine festival brings tourists to Mudgee

Food and Wine festival brings tourists to Mudgee | Tourism Innovation | Scoop.it

The first weekend of Mudgee's annual Food and Wine Festival has drawn big crowds to town, with its program of wine tastings and bottling classes proving popular for tourists. During the next two weeks the festival will feature more than sixty events showcasing the region's local wine and produce.

 

The CEO of Mudgee Region Tourism, Holly Manning, says this year's program includes some new attractions and activities.

She says while Mudgee is renowned as a wine destination, there is much more on offer for tourists than just wine tasting.


Via Tourism Australia
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Wine and travel Wine tourism

Wine and travel Wine tourism | Tourism Innovation | Scoop.it

Over the past two decades, the coming together of the wine industry and tourism has proven to be a perfect blend of economic sectors. The innate characteristics of wine lands make for natural points of attraction for travelers seeking the unique home-grown sights of a destination. Whether located alongside jagged cliffs, tucked into mountain terrain, or in vast open valleys, standing poetically and symmetrically under sun-nurtured skies the world’s vineyards offer destinations some of the most picturesque photo-moments.

 

The not-so-long-ago traveler experience of come, pose, click, post and carry-on has, however, been changing quite dramatically as the opportunity of wine tourism becomes more and more clear and compelling, for all around the table.

 

Attracting an array of wine drinkers, and non-drinkers, alike, wine lands are becoming a much sought after destination for travelers far and wide. From day visitors and quick get-away stay seekers, to destination wedding guests, wine tasting course goers and festival fans, meeting attendees to conference planners, the beauty of the experience extends beyond the bottle itself.

 

Read more: http://www.eturbonews.com/35894/wine-tourism-where-terroir-and-travelers-meet


Via Tourism Australia
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