Tourism Innovation
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Tourism Innovation
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Curated by Andrea Rossi
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Destinations concede their food tourism marketing efforts fall short

Destinations concede their food tourism marketing efforts fall short | Tourism Innovation | Scoop.it

Only 10% of tourism boards and companies believe food and beverage offerings have been adequately promoted in their destinations. Research has found that one of the most popular reasons brands don't promote food tourism is that 'gastronomy is not treated as an isolated product but as part of the cultural tourism'. Gastronomy in destinations is an instrumental marketing tool that draws attention to a country's history and culture. Find out more. 


Via Tourism Australia , ALBERTO CORRERA
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Brands focus on next phase of traveller engagement

Brands focus on next phase of traveller engagement | Tourism Innovation | Scoop.it

Travel brands are opting to focus on the growing trend of transformational travel experiences rather than the basic experience economy. The opportunity for marketing organisations to support the evolution of consumers allows markets to focus on various consumer themes. Travel brands are able to capture real opportunities in their marketing that favour personal enrichment and transformation. The explosion in transformative travel is being witnessed across the majority of markets, creating an urgency for travel brands to customise and redevelop marketing strategies. Find out more. 


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How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap | Tourism Innovation | Scoop.it
How we discover, dream, and plan vacations has changed radically as print has given way to digital and desktop gave way to mobile. Lost in much of this are

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Agi Anderson's curator insight, May 18, 11:24 PM
We are setting plans in motion to shoot more video to remain relevant in the digital world. Glad we provide a digital magazine to keep people in the know. Curating for content does take time, put the pay offs make it worth the time it takes.
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Tourism Australia marketing reflecting demand for experiences

Tourism Australia marketing reflecting demand for experiences | Tourism Innovation | Scoop.it

Tourism Australia's marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attractions. Tourists no longer want a superficial glimpse of a country, but a more in-depth experience. The marketing must reflect that trend, forming the backbone of Tourism Australia's indigenous campaign. The film, the be distributed internationally and domestically through state and territory tourism agencies, will aim to shed misconceptions that indigenous product can only be found in 'hot, dry and dusty' places. Click here to view the video. 


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Rebellious millennials are turning into a huge problem for retailers

Rebellious millennials are turning into a huge problem for retailers | Tourism Innovation | Scoop.it

Athleisure is here to stay.

 

While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. 

 

"There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....


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Jeff Domansky's curator insight, February 25, 2015 9:49 AM

Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!

Helene Kremer's curator insight, February 25, 2015 12:28 PM

No one should ever believe they are capable of predicting shopping habits of any generation or demographic.

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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | Tourism Innovation | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Here are seven ways brands are using social media to increase customer loyalty this year....


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Jeff Domansky's curator insight, April 15, 2014 1:10 AM

Useful look at 7 key social media trends in 2014.

Jeff Domansky's curator insight, April 15, 2014 1:13 AM

Good look at 7 social media trends for 2014.

Steph Alexandra's curator insight, August 25, 2014 2:17 PM

Dashburst headlines seven ways that brands have taken to  social media to increase their customer loyalty. Though this article focuses more on business branding, it is usefully to those who may be looking to market their own product or service through social media, and need suggestive ways on how to do this.  This article is helpful as it lists a variety of ways to represent yourself online and successfully reach out to a community. 

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Tourism Innovation | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Gen Y travelers more likely to complain, Expedia survey shows

Gen Y travelers more likely to complain, Expedia survey shows | Tourism Innovation | Scoop.it

Younger adult travelers are more likely than their elders to cause headaches for hotels that are sensitive about their online reputations and, to a lesser extent, corporate bean counters who are trying to rein in travel expenses, according to a recent Expedia report.

 

The report, based on a September online survey of more than 8,500 people conducted by Harris Interactive, revealed that American travelers under the age of 34 were almost twice as likely to post a negative review of a hotel than were older travelers.
Specifically, more than one in four younger travelers of the “millennial” generation, aka Generation Y, had posted a negative review of a hotel within the past year, compared with just 14% of the older groups, Expedia said.
And the group’s impatience with anything less than top-of-the-line quality was also reflected in their on-the-road lifestyles.

 

Read the full story here: http://www.travelweekly.com/Travel-News/Online-Travel/Gen-Y-travelers-more-likely-to-complain/


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Airbnb seen as cheapest option for accommodation by many millennials

Airbnb seen as cheapest option for accommodation by many millennials | Tourism Innovation | Scoop.it

Research has revealed that many millennials are ranking Airbnb as one of the cheapest options for accommodation. However, college students raised requestions with regards to the benefits of a hotel over an Airbnb and whether Airbnb is a safe and accommodating option. Find out more. 


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Amadeus tests virtual reality as a travel booking option

Amadeus tests virtual reality as a travel booking option | Tourism Innovation | Scoop.it

Amadeus technology is debuting the power of virtual reality as a travel booking option. The tech giant is testing the ability of VR to generate reservations and allow consumers to 'shop with gloves on'. Amadeus leverages simulation to allow users to discover various aviation routes, compare prices and experience different travel experiences. The demonstration also offers users a more graphical representation of products and offers, furthering the concept of 'try before you buy'.

Find out more.


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Taking risks to market an icon like NYC

Taking risks to market an icon like NYC | Tourism Innovation | Scoop.it

How do you market a destination that has been on travellers' bucket lists forever and what kinds of new approaches are needed? Dixon, who has been at the helm of NYC & Company since March 2014, thinks it is vital for tourism marketers to understand their audiences regardless of ever-evolving marketing platforms. In that regard, Dixon believes some marketers and organisations are too risk-averse; a formula for stagnation. Click here to read Skift's interview with Dixon about trends in marketing household-name destinations. Dixon touches on the rise of experiential travel, presenting the familiar as exotic and changing the conversation to influence new audiences.


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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | Tourism Innovation | Scoop.it

Via Evelyn Weiss, Fred Zimny
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Olivier Renaudin's curator insight, March 9, 2015 4:44 AM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.

Romain MAZUIR's curator insight, March 9, 2015 4:35 PM

Customer Experience in the Internet of Things #H2MWP

Birgitta Edberg's curator insight, March 29, 2015 3:16 PM

Always easier to understand Customers Experience in infographic.

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Digital Body Language of eCommerce Shoppers | Infographic

Digital Body Language of eCommerce Shoppers | Infographic | Tourism Innovation | Scoop.it

There are no sales guys and zero face time with the customer. Hence, no scope to study buying signals. However, customers still reveal a lot through their ‘digital’ body language – browsing, clicking, scrolling, filtering, etc.Identifying a pattern in their behavior, and leveraging it is not an uphill task. In fact, there are some specific kinds of online visitors any ecommerce website usually gets. The infographic below will describe you various visitors that as an ecommerce store you will receive. Plus, their digital body language, their whole journey of shopping....


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Jeff Domansky's curator insight, February 20, 2015 9:48 AM

Seeing digital buyers' footprints.

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14 #Customer #Experience Predictions For 2014

14 #Customer #Experience Predictions For 2014 | Tourism Innovation | Scoop.it

Via Eric_Determined / Eric Silverstein, Debra Walker
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Eric_Determined / Eric Silverstein's curator insight, December 27, 2013 4:59 AM

Valuable insight from Jeannie Walters clearly defining the different areas that will impact the #customer #experience.


The end goal is the last point:


"There will be several times in 2014 when you’ll shake your head in disbelief at how wonderful something is. You’ll post images on social media about the best ones, and rave to friends about the corner store/the customer service rep/the bank who showed you they care."


We are all looking forward to such positive experiences.


Any additional trends you would anticipate?



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85% of consumers will retaliate against a company with bad customer service (report)

85% of consumers will retaliate against a company with bad customer service (report) | Tourism Innovation | Scoop.it

When a product or service doesn’t work as promised, some people get angry. Really angry. Cloud contact center provider Five9 released a report and infographic today looking at “customer rage” and what companies can do to prevent it.

 

Turns out 85℅ of consumers will retaliate against a company if their customer service needs are not met. 49℅ of all consumers will stop doing business with that company, and 18-34 year olds are three times as likely to vent their frustrations on social media....


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Jeff Domansky's curator insight, November 15, 2013 9:16 AM

New research says rage against bad service is a reality and business needs to plan accordingly.

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Trends in airport marketing show incredible value being unlocked in airports

Trends in airport marketing show incredible value being unlocked in airports | Tourism Innovation | Scoop.it

Singapore-based SimpliFlying has released their latest report, focused exclusively on eight current trends in airport marketing, which actually hold true for many travel businesses.

 

Read more: http://www.tnooz.com/2013/06/13/news/trends-in-airport-marketing-show-incredible-value-being-unlocked-in-airports/ ;

 

 

 


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