Tourism Innovation
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Tourism Innovation
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Curated by Andrea Rossi
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Rescooped by Andrea Rossi from The Insight Files
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Mapping the traveller's path to purchase

Expedia Media Solutions, in partnership with Millward Brown Digital, has conducted a deep dive into the role that various travel sites play throughout each stage of the consumer path to purchase. The resulting report shares key insights into how the various phases throughout this journey – inspiration, research and purchase – provide valuable opportunities for travel marketers to influence consumers to ultimately book with them. For travel brands, it paints a clear picture of where to most effectively direct marketing budgets and strategic partnerships.


Via Tourism Australia
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Rescooped by Andrea Rossi from The Insight Files
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Gen Y travelers more likely to complain, Expedia survey shows

Gen Y travelers more likely to complain, Expedia survey shows | Tourism Innovation | Scoop.it

Younger adult travelers are more likely than their elders to cause headaches for hotels that are sensitive about their online reputations and, to a lesser extent, corporate bean counters who are trying to rein in travel expenses, according to a recent Expedia report.

 

The report, based on a September online survey of more than 8,500 people conducted by Harris Interactive, revealed that American travelers under the age of 34 were almost twice as likely to post a negative review of a hotel than were older travelers.
Specifically, more than one in four younger travelers of the “millennial” generation, aka Generation Y, had posted a negative review of a hotel within the past year, compared with just 14% of the older groups, Expedia said.
And the group’s impatience with anything less than top-of-the-line quality was also reflected in their on-the-road lifestyles.

 

Read the full story here: http://www.travelweekly.com/Travel-News/Online-Travel/Gen-Y-travelers-more-likely-to-complain/


Via Tourism Australia
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