Tourism Innovation
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tourism innovation
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Brands focus on next phase of traveller engagement

Brands focus on next phase of traveller engagement | Tourism Innovation | Scoop.it

Travel brands are opting to focus on the growing trend of transformational travel experiences rather than the basic experience economy. The opportunity for marketing organisations to support the evolution of consumers allows markets to focus on various consumer themes. Travel brands are able to capture real opportunities in their marketing that favour personal enrichment and transformation. The explosion in transformative travel is being witnessed across the majority of markets, creating an urgency for travel brands to customise and redevelop marketing strategies. Find out more. 


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Gen Y travelers more likely to complain, Expedia survey shows

Gen Y travelers more likely to complain, Expedia survey shows | Tourism Innovation | Scoop.it

Younger adult travelers are more likely than their elders to cause headaches for hotels that are sensitive about their online reputations and, to a lesser extent, corporate bean counters who are trying to rein in travel expenses, according to a recent Expedia report.

 

The report, based on a September online survey of more than 8,500 people conducted by Harris Interactive, revealed that American travelers under the age of 34 were almost twice as likely to post a negative review of a hotel than were older travelers.
Specifically, more than one in four younger travelers of the “millennial” generation, aka Generation Y, had posted a negative review of a hotel within the past year, compared with just 14% of the older groups, Expedia said.
And the group’s impatience with anything less than top-of-the-line quality was also reflected in their on-the-road lifestyles.

 

Read the full story here: http://www.travelweekly.com/Travel-News/Online-Travel/Gen-Y-travelers-more-likely-to-complain/


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