Tourism branding
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Tourism branding
If hotels are location based businesses, in Tourism destinations, it's all about branding! See what can be found about it.
Curated by Adrien Genier
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Brand of dreams

Brand of dreams | Tourism branding | Scoop.it
Lots to see ASK people what they think about America, and the multiplicity of opinions will be matched only by the diversity of the country itself. Some find its...
Adrien Genier's insight:

Brand USA to cope with its loss of market share.

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Chinese tourists can help UK out of recession, says British tourist board

Chinese tourists can help UK out of recession, says British tourist board | Tourism branding | Scoop.it
VisitBritain embarks on Beijing trip to lure wealthy Chinese by promoting high-end consumer brands
Adrien Genier's insight:

When consumer brands drive tourism.

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A new Grand Tour

A new Grand Tour | Tourism branding | Scoop.it
IN THE grounds of King's College, Cambridge, grows perhaps the most famous willow tree in China. It was immortalised by Xu Zhimo, a 20th-century poet with all...
Adrien Genier's insight:

Another example of tourism driven by consumer brands. Interesting to see how this article from 2010 is corresponding with today's trend.

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Hobbit tourism scatters more of Tolkien's magic across New Zealand

Hobbit tourism scatters more of Tolkien's magic across New Zealand | Tourism branding | Scoop.it
For millions, the Lord of the Rings films turned the country into Middle-earth. As the premiere of a second trilogy approaches, tour operators are ready for another bonanza
Adrien Genier's insight:

New Zealand Tourism follows trends and manages to redefine its image, and integrates in its promotion the concept of "Tourism as a dream factory".

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