Tourism and the Web
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Tourism and the Web
Sharing stories about online marketing for the Tourism and travel industry
Curated by Dan Roberts
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Turn online reviews into powerful marketing collateral for your tourism business

Dan Roberts's insight:

This is a nice complete summary of the power of online reviews for a tourism company.

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How to respond to hotel reviews (hint: not too much)

How to respond to hotel reviews (hint: not too much) | Tourism and the Web | Scoop.it
The recent paper from Cornell's Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance.
Dan Roberts's insight:

This is a good manual for anyone dealing with hotel marketing online

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25 Social Media Tips for Twitter in 2013

25 Social Media Tips for Twitter in 2013 | Tourism and the Web | Scoop.it
From maximizing retweets to optimizing your followers, discover 25 social media tips for Twitter in 2013.
Dan Roberts's insight:

integrate common sense - but a couple of funny ones. "We are not your Tweeple!"

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MediaPost Publications The Social Photo Wars And You 12/11/2012

MediaPost Publications The Social Photo Wars And You 12/11/2012 | Tourism and the Web | Scoop.it
The Social Photo Wars And You - 12/11/2012
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Backpackers rejoice: The Holy Grail of multi-stop RTW flights is here?

Backpackers rejoice: The Holy Grail of multi-stop RTW flights is here? | Tourism and the Web | Scoop.it
Independent travel bookers Bootsnall have released their latest product targeted to the indie travel community: a multi-point flight planning tool called Indie.
Dan Roberts's insight:

This is fantastic!

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Visual storytelling – a core part of digital marketing for hotels

Visual storytelling – a core part of digital marketing for hotels | Tourism and the Web | Scoop.it
One question I am often asked by hotel emarketers: "Do we really need so much visual content to sell our hotel rooms?"
Dan Roberts's insight:

How can we incorporate storytelling into everything we sell?

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A career in the tourism sector statistically one of the best - Backpacker Trade News

A career in the tourism sector statistically one of the best - Backpacker Trade News | Tourism and the Web | Scoop.it
A study from the United States using data accrued over 30 years worth of study has found that a career in the travel industry is one of the most coveted and
Dan Roberts's insight:

Might be coveted - but certainly not the way to get rich!

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Trablr

First website that lets you book and plan your entire trip using only share sites
Dan Roberts's insight:

This is an interesting site - it will depend on whether it reaches a tipping point of users and whether people are actually going to trust others they do not actually know for their travel decisions.

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