Tourism and Development
69 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - What to know about Google's new hotel ads | By Abi Mandelbaum

Hospitality Net - What to know about Google's new hotel ads | By Abi Mandelbaum | Tourism and Development | Scoop.it
Digital advertisers know that trying to keep up with Google's platform and algorithm changes can be harder than keeping up with Hollywood starlets' hair color changes. However, for hotel marketers, there is one recent change that can't be allowed to fly under the radar.
more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

AccorHotels studies find positive impacts of Corporate Social Responsibility program - eHotelier

AccorHotels studies find positive impacts of Corporate Social Responsibility program - eHotelier | Tourism and Development | Scoop.it
Under the group's sustainable development program, PLANET 21, two AccorHotels studies confirm the positive impact of its sustainability commitment on both guest satisfaction and business performance.
more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

ehotelier - Business vs. leisure travelers: understanding the differences

ehotelier - Business vs. leisure travelers: understanding the differences | Tourism and Development | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
Lauren Grant's insight:

Aileen Hoang from E-Marketing Associates identifies the differences between Business and Leisure travellers.  .

 

In summary Business Travellers are location dependent, need good quality connectivity, make loyal guests, prefer all amenities to be included and on hand in the room.

 

Leisure travellers are more price sensitive, choose hotels using reviews, prefer packaged offerings and look for hotels with in house facilities ie. restaurant, pool.

 

Hotels can more effectively market themselves through understanding what appeals to these separate guest segments.

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - How To Mitigate Dependence on OTAs | By Larry Mogelonsky

Hospitality Net - How To Mitigate Dependence on OTAs | By Larry Mogelonsky | Tourism and Development | Scoop.it
On the consulting side of my business, I work with many delightful and hardworking hoteliers. True, we get into numerous discussions on issues such as rate and amenities. Ultimately, these individuals are committed to the crux of hospitality: They truly care about their guests. Nary a day goes by where our meetings are interrupted by a guest request. Seemingly trivial in the grand scheme of things, but important at that moment, discourse and intervention are required. A check-in of a VIP guest? No problem; someone from senior management will be there.
Lauren Grant's insight:

Larry Mogelonsky argues that booking trips through OTAs is easier as they can provide a one stop shop for hotel, flights, and car rental.

 

He states we should give them credit for their advertising campaigns and superior web experience, ironically all funded through the commission hotels pay them.

 

The eight tips for hoteliers to win back book direct:

 

1)      Promote “best price guarantee” on website

2)      strong CRO service available 24/7

3)      maintain strong relationships with traditional travel agents (10%) commission

4)      retain book direct guests – recognise/ reward this them ie. $50 F&B voucher

5)      track RevPAR net commission

6)      Close out OTA availability in busy periods – manage your inventory

7)      Advertise – traditional and digitial, Social media

8)      Incentivise OTA guests to book direct for next stay

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Business Travelers Don't Like Your Hotel. Here's Why

Business Travelers Don't Like Your Hotel. Here's Why | Tourism and Development | Scoop.it
Do you really know your business travelers? An analysis of a sample of 1.57 million verified reviews from TrustYou gives you the insights.
Lauren Grant's insight:

Travel market specialists TrustYou discuss the simple yet critical needs of today's Business Traveller :

1) new feel furniture - for a comfortable home from home feel

2) spacious well equipped bathrooms - for good facilities to get ready for that all important meeting

3) Minibar - ensure it's well stocked 

4) Air conditioning - crucial for a good night's sleep

5) Connection - WIFI is important for everyone but even more important for Business Travellers 

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Parliament set to debate tourism VAT cut - Caterer and Hotelkeeper

Parliament set to debate tourism VAT cut - Caterer and Hotelkeeper | Tourism and Development | Scoop.it
Parliament is set to debate VAT on tourism as the campaign for a reduction for the sector gathers pace.
Lauren Grant's insight:

6.2.14 - UK Parliament is in talks about VAT reduction for the hospitality sector. 

"a VAT cut to 5% on accommodation and attractions would deliver an extra £2.6b to HM Treasury over ten years and create 80,000 jobs".

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - External Link

Lauren Grant's insight:

Richard Solomans, Chief Executive of IHG has highlighted that online companies, specifically AirBnB, should be regulated in the same way that non-online companies are. AirBnB "allows people to rent out spare rooms to visitors, was “an interesting concept”, he said. “But what about fire and life safety, what about food safety, what about security issues, what about cleanliness – all those things that we [hoteliers] are required to keep to a standard? What about paying tax?"

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Why Hotel Brands Should Care About Airbnb's Disruption

Why Hotel Brands Should Care About Airbnb's Disruption | Tourism and Development | Scoop.it
Recently, Airbnb has released some super cool stats that prove what I have always believed: they are changing the hospitality business. • They created $632
Lauren Grant's insight:

Vikram Singh from Skift Travel predicts that Air BnB is soon to become the world's biggest hospitality brand.

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - External Link

Lauren Grant's insight:

Which? survey on UK hotel brands revealed budget hotels got the best reviews for "cleanliness, customer service, bed comfort and value for money".

 

Q hotels, Radisson Blu Edwardian and Premier Inn were the top three. Premier Inn is a massive UK chain with 650 hotels.

 

Lowest in the survey were Britannia Hotels and Travelodge.

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

HVS - Market Segmentation: Identifying Where Hotel Demand Comes From

HVS - Market Segmentation: Identifying Where Hotel Demand Comes From | Tourism and Development | Scoop.it
This article discusses the different market segments and the breakdown of where hotel demand comes from. This is followed by an example of occupancy penetration through the different market segments.
Lauren Grant's insight:

Stefania D'Antonia defines the main market segments:

1) Commercial - business travellers incl. preferred and non-preferred schemes. Strongest Monday- Thursday

2) Meetings and Groups - peak is Spring & Fall during the business week. Sector most susceptible during economic downturn, group and incentive travel us cut

3) Leisure/ Wholesales - strongest Friday & Saturdays & holiday periods. Prefer to book via OTAs. Tour groups

4) Extended Stay - 5+ nights. Demand from business related projects. Need kitchens & larger living spaces

more...
Lauren Grant's curator insight, October 7, 2013 1:17 PM

Lauren Grant's insight:        

Stefania D'Antonia defines the main market segments:

1) Commercial - business travellers incl. preferred and non-preferred schemes. Strongest Monday- Thursday

2) Meetings and Groups - peak is Spring & Fall during the business week. Sector most susceptible during economic downturn, group and incentive travel us cut

3) Leisure/ Wholesales - strongest Friday & Saturdays & holiday periods. Prefer to book via OTAs. Tour groups

4) Extended Stay - 5+ nights. Demand from business related projects. Need kitchens & larger living spaces

Ian McVitty's curator insight, September 29, 2014 2:05 PM

What will happen if we do not Segment?

Scooped by Lauren Grant
Scoop.it!

Cornell Issues Studies on International Hotel Guests' Preferences

Cornell Issues Studies on International Hotel Guests' Preferences | Tourism and Development | Scoop.it
Ehotelier News Archives [Sep 19, 13 | 12:03 am] Cornell Issues Studies on International Hotel Guests' Preferences
Lauren Grant's insight:

 The study, "Lost in Translation: Cross-country Differences in Hotel Guest Satisfaction," found that:

- guests in from all countires selected hotels firstly on location and secondly on price

- package deals were most popular with Japanese travelers

- most service sensitive are North Americans. Waiting more than 5 mins for check in was unacceptable. Japanese guests would wait up to 30mins before complaining.

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Don’t forget these market segments

Don’t forget these market segments | Tourism and Development | Scoop.it
Don’t overlook the potential of baby boomers, kids and Chinese travelers as valuable market segments for your hotel.
Lauren Grant's insight:

Trending segments to Watch :

1) Baby boomers : grandparent age  leisure travelers

2) Kids : mums and kids are the primary decision-makers when it comes to vacation trips

3) Chinese travelers are the world’s biggest spenders on travel.  Chinese consumers spent $102 billion on international travel in 2012, an increase of 40% over 2011

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - Dubai Enjoys Busiest First Half-Year Ever, Attracting 5.5 million Visitors

Hospitality Net - Dubai Enjoys Busiest First Half-Year Ever, Attracting 5.5 million Visitors | Tourism and Development | Scoop.it
More than 5.5 million tourists visited Dubai in the first half of 2013, representing an 11.1 per cent year-on-year increase, indicating that Dubai is on the way to achieving its Tourism Vision for 2020.
Lauren Grant's insight:

Top ten source markets are "Saudi Arabia, India, UK, USA, Russia, Germany, Kuwait, Oman, China and Iran made up the top ten for January to June 2013."

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Ways to improve your hotel’s productivity - eHotelier

Ways to improve your hotel’s productivity - eHotelier | Tourism and Development | Scoop.it
Change in the workplace is never easy, but here are five staff productivity-boosting ideas to help you improve the overall guest experience while remaining cost-effective.
Lauren Grant's insight:

go paperless with IHG Business Advantage - say goodbye to Third party forms https://www.businessadvantage.ihg.com/

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - External Link

Lauren Grant's insight:

Airbnb vs IHG -

Airbnb may have more rooms (1m vs. 687,000 at IHG) but Airbnb will not threaten B2B business

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

ehotelier - Generation Y and hotel brand loyalty: survey results

ehotelier - Generation Y and hotel brand loyalty: survey results | Tourism and Development | Scoop.it
Lauren Grant's insight:

e-Hotelier sheds light on Generation Y's (born 1980-2000) view of loyalty and how "getting a good deal" holds the most sway.

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

25 hoteliers among UK Sunday Times Rich List 2014 - Caterer and Hotelkeeper

25 hoteliers among UK Sunday Times Rich List 2014 - Caterer and Hotelkeeper | Tourism and Development | Scoop.it
Mohammed Bin Issa Al Jaber and family, owner of the Scotsman in Edinburgh and 42 The Calls in Leeds, has topped the list of the UK's wealthiest hoteliers.
Lauren Grant's insight:

Amongst UK's 1000 richest people, 25 are hospitality owners. Including: 

353= Sir Rocco Forte and Olga Polizzi and family, £260m 

419= Tim and Kit Kemp, £222m (Firmdale Hotels)

534= Duncan Bannatyne, £175m (Bannatyne Group

813= Sinclair Beecham (sold Hoxton hotel in 2012, co-founde Pret a Manger 

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Google's hotel moves worry travel sector | Reuters

Google's hotel moves worry travel sector | Reuters | Tourism and Development | Scoop.it
(Reuters) - Recent partnerships by Google Inc with hotel chains have raised concern among others in the travel industry that the search giant is trying to grab more advertising dollars.To the extent that
Lauren Grant's insight:

Latest reports indicate that Google will not expand in the OTA sector. 

 

The main revenue stream for Google is advertising, therefore becoming a full fledged OTA could be a conflict of interest.

The data analytics available via Google are huge, which the hospitality sector sees as either a massive threat or a compelling reason for partnership. Expedia and Priceline work very closely with Google for digital marketing.

 

Google is currently not pursuing the large development necessary in becoming an OTA.  The Priceline CEO summarises the expertise involved: "We're not just an Excel spreadsheet. We have customer service, credit control, hotel people and 135 offices around the world doing really hard day-to-day work to maintain the specialness of this product."

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - Travelzoo Asia Pacific Survey Forecasts 17% Increase In 2014 Asian Travel Budget

Hospitality Net - Travelzoo Asia Pacific Survey Forecasts 17% Increase In 2014 Asian Travel Budget | Tourism and Development | Scoop.it
Travelzoo Asia Pacific, a licensee of global Internet media company Travelzoo Inc.
Lauren Grant's insight:

The Travelzoo survey highlights that we are experiencing a golden period of Asia's tourism development.

 

In 2014 the AsiaPAC market, spearheaded by China, will spend 17% more on travel. Japan is also the top destination for Mainland Chinese travelers, with the USA becoming equally important.

 

2014 Trip frequency and spend forecast on average:

-Mainland Chinese lead in the Asia region in no. of trips, taking an average of 6.5 holidays and spending USD 8,200 in 2014.

-Japanese will take 5 leisure trips, spending USD 4,800

-Taiwanese with 4.4 leisure trips & spend of USD 6,170

-Hong Kong travelers with 4.3 leisure trips & spend of USD 6,900.

-Australians will travel the least, with 3.5 leisure trips in 2014, but spend the most, at an average spend of USD 9,340.”

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Top five hotel technology trends [INFOGRAPHIC]

Top five hotel technology trends [INFOGRAPHIC] | Tourism and Development | Scoop.it
Currently, 68% of same day hotel bookings are made from a smartphone, says an infographic from eRevMax that lists top five hotel technology trends.
Lauren Grant's insight:

Karthick, general manager for Tnooz in Asia, summarises the latest tips for modern hotels, inlcuding free wifi. He explains the concept of the Billboard effect : "Hotels experienced a 14% increase in direct bookings when they are listed in an OTA."

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - Will the hotel industry become a white label? | By Georges Panayotis

Hospitality Net - Will the hotel industry become a white label? | By Georges Panayotis | Tourism and Development | Scoop.it
Given the speed of ongoing changes in the hotel industry, digital marketing and public
communication will be entirely taken over by OTAs who have the means to mobilize the
hundreds of millions that are needed to convey a global strategy.
Lauren Grant's insight:

In the face of increased OTA bookings and price sensitivity, Georges Panayotis (President of MKG Consulting) discusses how hotel brand power could be re-asserted through innovative offerings.

 

Georges argues that there is a shift in focus to asset management, which is to the detrment of service management. Excellent service has been the root of Nespresso and Apple stores recent success.

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - Concept to Re-Use Lost and Found Hotel Items Wins Cornell Student Sustainability Competition

Hospitality Net - Concept to Re-Use Lost and Found Hotel Items Wins Cornell Student Sustainability Competition | Tourism and Development | Scoop.it
"The Giving Bag," a concept to save hotels money on lost and left behind items, is the winning concept in the third annual Cornell student sustainability competition, sponsored by Schneider Electric, a partner of the Cornell Center for Hospitality...
Lauren Grant's insight:

Cornell Student presents latest way to handle left items in hotel rooms: The Giving Bag : "about 20 percent of the items left in guest rooms are intentionally left behind. By providing a bag for guests to stash these items, hotels could easily donate them to charity."

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Hospitality Net - GBTA and AirPlus International Study Identifies European Business Travellers Top Priorities

Hospitality Net - GBTA and AirPlus International Study Identifies European Business Travellers Top Priorities | Tourism and Development | Scoop.it
The Global Business Travel Association (GBTA) recently surveyed 675 business travellers in Europe, uncovering their top concerns and stresses when traveling.
Lauren Grant's insight:

Most important things for Business travellers whilst on trips:

 

- safety & security

- being able to stay in touch with family and friends

- having access to healthy food

- keeping up exercise routines

- "The report also found that making environmentally conscious decisions is increasingly important among frequent travellers."

 

85% of respondants enjoy business travel with the opportunity to discover new places.

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Attracting eco-tourism investment to the South Coast of Jamaica - eTurboNews.com

Attracting eco-tourism investment to the South Coast of Jamaica - eTurboNews.com | Tourism and Development | Scoop.it
MANDEVILLE, Jamaica, W.I. - The International Institute for Peace through Tourism (IIPT) has branded Jamaica as the Home of Community Tourism ...
Lauren Grant's insight:

Plans for  South Coast of Jamaica to "become an international model for eco-tourism development".

more...
No comment yet.
Scooped by Lauren Grant
Scoop.it!

Our Innovations and Ideas - Marriott Travel Brilliantly

Our Innovations and Ideas - Marriott Travel Brilliantly | Tourism and Development | Scoop.it
we're creating the future of travel alongside inspiring people from around the world. See where we're headed. Check out some of our innovations to make travel more brilliant
Lauren Grant's insight:

Website showcasing Marriott's latest ideas for hospitality innovation

more...
No comment yet.