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Yahoo renews Microsoft search partnership with some changes

While recent rumors suggested Yahoo might not renew its search partnership with Microsoft, both companies are announcing today that the deal will continue with some changes. The alterations to the original 2009 deal give Yahoo some flexibility to alter its search results on any platform as the partnership is now non-exclusive for desktop and mobile. It appears that Yahoo wants to customize its search experience in future, but it’s still going to rely on some of Microsoft’s Bing technology to help it do so. “Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic,” says a company spokesperson.

Yahoo and Microsoft are also tweaking the way ads are delivered and managed. Microsoft will own the ads delivered from its own Bing Ads platform, while Yahoo will continue with its own Gemini ads platform. Both companies are planning to transition their sales responsibilities over the summer. In reality, this allows Yahoo to own and manage the its own ads platform and Microsoft to serve Bing ads alongside its search results on Yahoo.


“Over the past few months, Satya [Microsoft CEO] and I have worked closely together to establish a revised search agreement that allows us to enhance our user experience and innovate more in our search business,” says Yahoo CEO Marissa Mayer. “This renewed agreement opens up significant opportunities in our partnership that I’m very excited to explore.”

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6 Signs Yahoo May Actually Get It (Finally)

6 Signs Yahoo May Actually Get It (Finally) | Toulouse networks | Scoop.it

Tired of Apple, Google and Facebook duking it out, many people seems to be rooting for Yahoo to make a comeback.

 

Here are 6 reasons we think that Yahoo could finally be poised for a comeback. 

1. Mayer Understands What's Broken

 

2. Yahoo's Product Draft Is Well Underway

 

3. Mobile And Social: The Missing Puzzle Pieces

 

4. The Flickr Case Study

 

5. Yahoo Throws Its Doors Wide Open

 

6. In Yahoo We Trust (For Some Reason)

 

 

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Malware attack hits thousands of Yahoo users

Malware attack hits thousands of Yahoo users | Toulouse networks | Scoop.it
A malware attack hit Yahoo's advertising server over the last few days, affecting thousands of users in various countries, an Internet security firm said.

 

In a blog post, Fox-IT said Yahoo's servers were releasing an "exploit kit" that exploited vulnerabilities in Java and installed malware.

"Clients visiting yahoo.com received advertisements served by ads.yahoo.com," the internet security firm said. "Some of the advertisements are malicious."

Fox-IT, which is based in the Netherlands, focuses on cyber defense.

It estimates tens of thousands of users were affected per hour.

"Given a typical infection rate of 9%, this would result in around 27,000 infections every hour," the company said. "Based on the same sample, the countries most affected by the exploit kit are Romania, Great Britain and France. At this time it's unclear why those countries are most affected, it is likely due to the configuration of the malicious advertisements on Yahoo."

If a computer infected with malware is connected to a network, attackers can often access other connected systems and servers.

Yahoo said it is aware of the security issues.

"At Yahoo, we take the safety and privacy of our users seriously," it said in a statement Saturday night. "We recently identified an ad designed to spread malware to some of our users. We immediately removed it and will continue to monitor and block any ads being used for this activity."

The security firm said it is unclear who's behind the attack, but it appears to be "financially motivated." It did not provide details.

Its investigation revealed that the earliest sign of infection was on December 30.

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