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State of the Blogosphere 2011: Part 3 - Technorati Blogging

State of the Blogosphere 2011: Part 3 - Technorati Blogging | Toulouse networks | Scoop.it
Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011.

 

Active Blogging
Blogging Technology
Traffic and Analytics
Monetization and Revenue
The Top Blogs and Posts of 2011

ACTIVE BLOGGING

According to Technorati’s index, a minority of bloggers are posting daily, or even weekly. Further, the Technorati index skews to more active bloggers – presumably they have listed their blog with Technorati because they are actively creating content and want others to find it. Active blogging is clearly rewarded. When looking at average posts per month and per day by Technorati Authority, bloggers in the Top 100 generate 36 times more content than the average blogger. We also see a higher use of tags as part of their arsenal of strategies to bring audiences to their content, with 92% of the Top 100 bloggers using tags.

 

Read more: http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part3/#ixzz1cxUlCiVH 

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Scooped by Jacques Le Bris
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State of the Blogosphere 2011: Part 1 - Technorati Blogging

State of the Blogosphere 2011: Part 1 - Technorati Blogging | Toulouse networks | Scoop.it
Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011.

 

Who are the Bloggers?
Bloggers and Traditional Media
Brands in the Blogosphere: What do the bloggers say?
Media Habits of Bloggers
Consumers in the Blogosphere

WHO ARE THE BLOGGERS?

We started with a basic inquiry about the identity of the respondents. Roughly three fifths are male, a proportion that holds true over all blogger types. Not surprisingly, a majority of bloggers are in the 25-44 age range – but a third are over 44.

 

Read more: http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part1/#ixzz1cxQsJJaw

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State of the Blogosphere 2011: Part 2 - Technorati Blogging

State of the Blogosphere 2011: Part 2 - Technorati Blogging | Toulouse networks | Scoop.it
Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011.

What’s in it for the Bloggers? Motivations and Consequences of Blogging
Bloggers and Social Media
Blogging Topics
Brands in the Blogosphere: What Do the Marketers Say?

WHAT’S IN IT FOR THE BLOGGERS: MOTIVATIONS AND CONSEQUENCES OF BLOGGING

Read more: http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part2/#ixzz1cxSLOTxT

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