Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....
This particular article describes the essence and benefits of integrated marketing communication (IMC) through seven ‘golden rules’. By using multiple communication strategies and techniques, marketers are able to engage consumers a lot easier than using the same techniques individually. This process is achieved through relationship building through the use of public relations, marketing and management as businesses strive to develop effective IMC strategies and create tangible and intangible benefits for all consumers. The article depicts IMC as a ever-changing strategy that teaches businesses to grow from their mistakes and experiences and change (the entire organisation if need be) to achieve optimal results. Ultimately, IMC is an ongoing guide that helps marketers to set goals and adapt to the needs of their consumers as it builds trust and loyalty through relationship based marketing. All marketers need to use IMC if they hope to succeed in today’s evolving society.
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