Great article about using communication through social media, and how to be successful in doing so. Made up of the three steps: people, generational fluency, and personality, this article touches on the significance of using social media in a positive and company-developing way.
Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.
This article was particularly insightful into what a business can achieve through social media, but also allows consumers to actively use their social media to be involved with the chosen company or product. In other words, successful social media usage may come from hosting competitions through photos or videos, allowing consumers to post themselves with the product and feel part of a larger campaign or an active audience.
It does involve a great mixture of including consumers in the product campaign, using social media to benefit the campaign, and further use of YouTube or image hosting sites to create a vast communication mix.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.