Topic Seven: IMC Programme Planning (Strategy)
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Reuben Gordon Dalziel
Scoop.it!

IMC: Put Together

IMC: Put Together | Topic Seven: IMC Programme Planning (Strategy) | Scoop.it
Reuben Gordon Dalziel's insight:

This article breaks down the IMC planning strategy into easy terms for the marketer to use and apply to their own work. For example, the article suggests that you must come up with a starting idea and message for a campaign and apply all IMC techniques to end up with a simple but clear message that adds value to the product through the use of language and imagery. Successful marketers know how to use market research to come up with a message that their entire audience can comprehend and associate with the product by taking one look at the marketing promotion.

more...
Amy Davidson's comment, September 26, 2013 5:46 PM
I agree with what Reuben mentions in that successful marketers know how to use market research to their best advantage, targeting potential consumers and already existing consumers.
Mehnaz Shama's comment, September 26, 2013 6:20 PM
I agree that marketers should know how to do market research- as Reuben has stated. I feel this article is simple for students to understand but could be developed on further for marketers.
Rescooped by Reuben Gordon Dalziel from Milestone 3, IMC Creative Strategy and channel Planning Strategy
Scoop.it!

ABC's of IMC: Creative Strategy

ABC's of IMC: Creative Strategy | Topic Seven: IMC Programme Planning (Strategy) | Scoop.it

Via Wincy Cai
Reuben Gordon Dalziel's insight:

This article cuts away from the traditional six features of the IMC planning strategy and looks at a 'creative strategy' that can help marketers to add a new look at creativity and how it should be intergrated into their communicaiton mix. The article includes a redefined four step model suggesting that marketers must prepare, incubate, illuminate and verify their ideas along with smaller specific steps to help them plan out their overall strategy and make it more creative, thus, more successful and memorable.

more...
Wen Gao's curator insight, May 15, 2014 3:11 PM

The core of advertisement is creating something new. Not only to catch peoples eyeball, but also to impress them, briefly introduce or explain what the product or the company is all about.

Undoubtedly, some advertisements are successful not on account for creative ideas, for example, using a star to represent. It achieves the goal of advertising for a certainty, but I think it is not because of the advertisement. The way that advertising develops has to be creating. No matter what type of advertisement it is, realism, utopian or abstract, the audience are focus on the idea that you showed to them.

To create, you need an idea. It is an easy story, but hard to accomplish. Sometimes the idea just comes out by itself, but when you really need one, it comes nowhere. There are 4 steps to explain the process.

Preparation: Gathering information needed to solve the problem through research and study

Incubation: Setting problems aside to let the ideas develop

Illumination: Seeing the solution to the problem

Verification: Refining the idea, polishing it and then evaluating it for its appropriateness

yundy wang's curator insight, August 31, 2014 5:24 AM

The core of advertisement is creating something new. Not only to catch peoples eyeball, but also to impress them, briefly introduce or explain what the product or the company is all about.

Undoubtedly, some advertisements are successful not on account for creative ideas, for example, using a star to represent. It achieves the goal of advertising for a certainty, but I think it is not because of the advertisement. The way that advertising develops has to be creating. No matter what type of advertisement it is, realism, utopian or abstract, the audience are focus on the idea that you showed to them.

To create, you need an idea. It is an easy story, but hard to accomplish. Sometimes the idea just comes out by itself, but when you really need one, it comes nowhere. There are 4 steps to explain the process.

Preparation: Gathering information needed to solve the problem through research and study

Incubation: Setting problems aside to let the ideas develop

Illumination: Seeing the solution to the problem

Verification: Refining the idea, polishing it and then evaluating it for its appropriateness

yundy wang's curator insight, September 14, 2014 12:54 AM

The core of advertisement is creating something new. Not only to catch peoples eyeball, but also to impress them, briefly introduce or explain what the product or the company is all about.

Undoubtedly, some advertisements are successful not on account for creative ideas, for example, using a star to represent. It achieves the goal of advertising for a certainty, but I think it is not because of the advertisement. The way that advertising develops has to be creating. No matter what type of advertisement it is, realism, utopian or abstract, the audience are focus on the idea that you showed to them.

To create, you need an idea. It is an easy story, but hard to accomplish. Sometimes the idea just comes out by itself, but when you really need one, it comes nowhere. There are 4 steps to explain the process.

Preparation: Gathering information needed to solve the problem through research and study

Incubation: Setting problems aside to let the ideas develop

Illumination: Seeing the solution to the problem

Verification: Refining the idea, polishing it and then evaluating it for its appropriateness