Topic Seven
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How to Use Onomatopoeia in Content Marketing and Elsewhere

How to Use Onomatopoeia in Content Marketing and Elsewhere | Topic Seven | Scoop.it
What Does the Fox Say?  What is onomatopoeia? According to the vocabulary.com website, the term, onomatopoeia, refers to a very specific process of word making: an attempt to capture the sound of s...
Amy Davidson's insight:

Useful article in discussing importance of incorporating onomatopoeia in marketing and advertising. This language technique includes sounds which adds a more relaxed feel to the customers observation. Another language technique which could be potentially be useful for businesses is personification, a concept which includes personal responses to inanimate objects such as "the table frowned", when clearly a table cannot frown. 

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Mehnaz Shama's comment, September 16, 2013 3:12 AM
I agree with Amy, adding onomatopoeia is a good marketing as it will bring the 'product to life'. Customers can also feel connected to a product by the use of personification, this is another language technique that can benefit the company as Amy states. This article helps to understand the use of onomatopoeia in content marketing and also gives examples of related sentences to potentially use to attract customers.
Reuben Gordon Dalziel's comment, September 26, 2013 4:26 PM
Onomatopoeia and other personification techniques are very useful writing techniques that can be applied to marketing strategy to improve the brand image by giving the audience something witty to relate to. These techniques often draw emotional responses by personifying a certain thing or animal. Ultimately, by drawing out an emotional response the consumer will remember the brand and it's message a lot easier.
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Old Spice | Meet the Wolfdog

Old Spice is pleased to announce their new official Chief Director of Marketing, Mr. Wolfdog. He's a wolfdog, so he'll be great at marketing. http://mrwolfdo...
Amy Davidson's insight:

This video is a funny and gentle attack on Marketers and their position in companies. Although what I find particulary ironic about this approach is that firstly, a Marketer was no doubt responsible for this promotion of Mr. Wolfdog, and secondly, this video is a promotion of Old Spice and is highly successful through it's use of collaboration with YouTube, humour and wit, and popular brand image.

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Mehnaz Shama's comment, September 16, 2013 2:08 AM
This video is a unique way to market the brand Old Spice and as Amy stated, this video is highly successful with the use of YouTube, humor and wit. Amy makes valid points as of the irony in this particular video as it is a ‘funny but gentle attack on marketers and their positions in companies’.
Reuben Gordon Dalziel's comment, September 26, 2013 4:31 PM
This particular advertisement has personified a fictional character to promote their products as well as playfully mock marketing commercials. It is very witty and humorous so consumers are able to remember it's strangeness with laughter and happiness. Thus drawing an emotional response to promote the brand 'Old Spice' as Amy has suggested.